What is a Hypergrowth?
Hypergrowth is a term coined by the Harvard Business Review in 2008, which defined it as “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.”
It is a phase of rapid expansion that companies go through as they scale, where a company grows at an impressive annual growth rate (CEGR) is 40 per cent or higher. Hypergrowth indicates that a company is at its peak of success.
Hypergrowth companies are often commonly referred to as startups. Companies achieve hypergrowth through the following:
- Massive manufacturing
- Utilization of technology