Digital marketing enables a business to be discovered. Customers trust an establishment more if they have a distinct digital identity. However, building a reputation online can be difficult. To be successful in marketing a business, one should be knowledgeable in copywriting, SEO, social media management, web design, and content writing. However, these tasks cannot be done by a single person. This is why most companies hire digital marketing agencies or build their own team instead.

Digital marketing for small businesses

Startups and solopreneurs tend to handle digital marketing on their own. Unfortunately, these can pile up with other tasks they need to be done. They tend to leave their content outdated, lessen customer interactions, and leave inquiries and complaints unresolved. As a result, they experience slow to zero business growth and a decrease in sales.

A digital marketing team can be a solution to this dilemma. However, hiring them in-house is not an easy option. Small businesses have limited cash flow that restricts them to hire new employees. Good thing is, they have another way of hiring their digital marketing teams without breaking the bank: business process outsourcing.

Digital marketing for small businesses
Digital marketing for small businesses

Pros and cons of outsourcing digital marketing

Outsourcing digital marketing services has its advantages and disadvantages. However, every disadvantage can be worked out to ensure the successful operation of outsourced digital marketing teams.

Services handled by expertsExposed sensitive data
Having a different insight on businessLack of control in creatives
More understanding of the competitionLonger lockdown in a marketing campaign
Access on industry trendsLack of focus on customers
More focus on the core activitiesPotential Hidden charges

Digital marketing services

Marketing agencies and BPO companies offer different services for their clients. They can be tasked with the creatives, campaigns, site moderation, and content creation depending on what their client needs. Digital marketers are the ones who monitor the overall marketing duties of a business.

These include gathering reports of customer behavior, website traffic, and user engagement on a specific period. They also monitor the latest trends in the industry and how it can help in improving its services. Most importantly, they monitor the effectivity of running campaigns and advertisements.

  • SEO specialists. Primarily researching relevant keywords focus and handling on-page and off-page SEO. They also study how different competitors perform and how to outrank them. 
  • Social media experts. They create, post, and monitor content for these sites to know if it successfully reaches its target demographic. They also interact with users daily through their comments and inquiries. 
  • Content writers. Writers have different expertise to offer for a website. They can either form a tag team with SEO experts or they do these tasks themselves. However, not all writers have single specializations.

Digital marketing companies

Businesses can hire digital marketing teams in three ways: through marketing agencies, freelance platforms, and BPO companies. 

Digital marketing agencies 

Marketing agencies have different specializations. Some deal with campaigns, advertisements, and content creation. Others with marketing strategies and behavior. There are also generalist marketing agencies that can be well-rounded in marketing strategies.
Image via is an independent B2B research site that lists different companies and gathers reviews from its clients. It has a directory of top digital marketing agencies in terms of their offerings, budget-friendly deals, and the quality of service they offer.

Upwork Agency

Upwork Agency
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Upwork not only caters to freelance services available. They also offer agency services perfect for larger projects of a company. Agencies on these platforms usually charge on an hourly basis for a minimum of $5 for digital marketing and consultancy services through the platform. 

Digital Agency Network

Digital Agency Network
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Digital Agency Network is an all-in-one network platform of digital marketing agencies. They have more than 500 independent agencies in different countries that offer a wide range of marketing services. Businesses can narrow down their search according to their preferred city or country where the agency is located.

Agency Spotter

Agency Spotter
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Agency Spotter is a platform used to research marketing service providers. It lists over 15,000 marketing agencies on their site. They also offer expert agency solutions to help their clients look for the service provider that is suitable for their requirements

Freelance platforms

Through freelance platforms, businesses can hire their employees directly and communicate with them through different messaging services. A virtual assistant with a digital marketing background is the best suited to hire through this method.


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Upwork operates like other freelance platforms in the market. Employers post jobs online, then they will hire their freelancers directly through the platform. It is designed so that work collaboration, performance monitoring, and payment processing will be done directly through the platform to ensure security.


Fiverr homepage
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Hiring freelancers through buying their services makes Fiverr different from other platforms. Employers can contact the freelancer upon purchase of their service, which starts from $5 up to $30.


Freelancer homepage
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The oldest platform for freelance work, Freelancer works the same as UpWork. Employers can post jobs or search for freelance profiles available. They will then contact and hire the freelancer, monitor their work, and process their payments through the platform.


FreeeUp homepage
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FreeeUp doesn’t let their clients alone browse the website for freelancers. Instead, they will fill up a request form for their preferred freelancer. Then, the platform will match them to a qualified applicant who they can work with for a long term contract.

Outsourcing companies

The Philippines is one of the most popular outsourcing destinations in the world. Its westernized culture, strong English proficiency, and cheap labor costs are among the few reasons most countries in the West choose to outsource here. 

Outsource Accelerator

Outsource Accelerator homepage
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Outsource Accelerator is the leading global marketplace for the BPO industry. We list over 700 companies in our directory and offer solutions from brokerage, implementation, to co-managed services, designed to build your outsourced digital marketing team in the Philippines. 

BPO companies in the Philippines cater to different sectors and offer the best digital marketing services. To learn more about this, check out the list of Top 40 outsourcing companies in the country.

Outsourcing salary comparison chart

All amounts are in U.S. dollars (USD$) per annum

Customer Service$3,337$29,717$22,137$35,275
Copy Writer$4,767$56,600$52,088$62,653
Graphic Artist$3,883$46,658$38,668$37,596
HR Manager$9,506$78,007$46,669$66,518
IT Representatives$5,722$61,758$24,741$59,938
Project Manager$21,458$108,000$57,296$86,029
Software Developer$7,221$81,994$39,913$62,653
Software Engineer$8,333$109,087$44,459$62,653
Technical Support$4,638$36,924$35,225$38,232
Team Leaders$7,152$75,823$31,174$45,428
Virtual Assistance$2,285$42,240$39,066$31,797

Average monthly outsourcing cost guide (USD)

The total cost varies depending on the role and experience level, as well as the BPO facility, service levels and quality.

Total cost $1,200

Entry-level role

Employee salary $400-$500pm BPO facility & service $500-850pm TOTAL COST $900-$1,350pm
Total cost $1,450

Mid-level role

Employee salary $700-$800pm BPO facility & service $500-850pm TOTAL COST $1,200-$1,650pm
Total cost $1,700

Technical role

Employee salary $950-$1,200pm BPO facility & service $500-850pm TOTAL COST $1,450-$2,250pm
Total cost $2,700

Executive level

Employee salary $1,800-$2,200pm BPO facility & service $500-850pm TOTAL COST $2,300-$3,050pm

Using a BPO supplier vs. agency vs. freelancer vs. Upwork

BPO CompanyAgencyFreelancerUpwork
Best rates
Quality control
Expand and scale
Operational backup
Leadership team
Trading and upskilling
Facilities and offices

Proven outsourcing solutions for your business

Outsource Accelerator offers you a full range of independent outsourcing advisory and integration services. We are not a traditional outsourcing supplier, which is what makes us independent – and unique. Our core products make it easier than ever to explore, integrate and optimize outsourcing in your business.

FROM$6 / hr


Simple pricing structure, all inclusive of the ff.


  • Dedicated full-time staffing
  • Highly qualified & professionalised workforce
  • Recruited specific to job description
  • Excellent English & cultural alignment
  • Vetting, training & onboarding


  • Gross basic salary, plus 13th month bonus (compulsory)
  • Government contributions (SSS,etc.) & Health insurance (inc. dependents)


  • A-grade facilities in prime locations
  • Modern hardware, desk & equipment
  • Fast Internet, utilities & redundancy
  • Serviced office accessible 24x7*


  • Human resources, +/- recruitment services
  • Administration, corporate tax & compliance
  • IT support, security & redundancy
  • Company events & outings


  • 1-50 staff (agile, varied roles)
  • Hands-on team management
  • Varying day-to-day deliverables
  • Cost-effective staff augmentation
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FROM$0.5 / hr


Compatible with any outsourcing structure, supplier or model


  • Hands-on optimisation of suppliers, facilities, & strategy
  • Mitigating overall cost by saving on prices, improving terms & outperforming deliverables
  • Structural analysis, design & implementation
  • Operational oversight & management


  • Variable oversight & assistance
  • Light advisory, to complete solutions
  • From $0.50 to $2.00 ppph


  • Operational & strategic needs analysis
  • Engaging the right facilities & structure
  • Recruitment, training & skill development
  • Defining deliverables, mapping & metrics
  • Managing operations, inputs, processes & outputs
  • Exponential expansion of business


  • Small-medium business owners & management
  • Businesses currently outsourcing
  • Businesses about to outsource
  • Avoiding outsourcing pitfalls
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Staffing for any role, any sector

About Outsource Accelerator

Outsource Accelerator is the trusted source for independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 4,000 articles, 250+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, outsourcing.

Independent trusted advice and implementation

Outsource Accelerator is the leading outsourcing advisory for the Philippines, as well as offering a full spectrum of brokerage, implementation and co-management services.

Derek Gallimore

Derek Gallimore has been in business 20 years, outsourcing 8+ years and living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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