When scouting for marketing employees, recruiters are now heading straight to Tiktok instead of Indeed, Jobstreet, or LinkedIn. It may be because influencers know the latest strategies in marketing.
“We know the tricks,” said TikTok influencer Michael Dion. “We are always watching the trends because we need our page to go off.”
Dion has over 37,600 followers and 1.5 million likes on his TikTok account. Moreover, he was recently hired by skin-care brand Wldkat as their part-time TikTok account manager.
For brands looking to hire the freshest talent, Tiktok’s draw is obvious. Influencers on the platform know how to create viral content, something that would draw audiences to a certain brand.
Alessandro Bogliari, CEO and co-founder of influencer agency The Influencer Marketing Factory, said that a big benefit of hiring influencers is tha they know “much more about social media, content creation and connecting with users than certain corporate social media managers.”
Andreea Öztürk, PR manager at creator marketing agency TikTal, agreed with this statement. She added that online creators know how to do everything — including editing and speaking on camera.
In addition to their knowledge, the friendships between TikTok influencers can help brands build relationships with a range of popular personalities.
While non-traditional and certainly unusual, TikTok is proving to be a excellent platform to find amazing marketing talents. At the same time, influencers are given a chance to enter the corporate world by just creating a 15-second video.
Wldkat founder Amy Zuzunegui said that it does not matter whether an influencer had a corporate job or not.
Working with recruiters, she said that more people that have a large social media following are applying for social media positions whether they have en experience in managing a corporate brand’s social media account or not.