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Home » Articles » Offshoring market research to support your business growth

Offshoring market research to support your business growth

Market research is crucial to every business as it aids leaders in making informed decisions for the company. The thing is, a lot of businesses at present lack proper resources, including the right talents to track and manage ever-changing market trends. 

And this is why companies turn to offshore market research – it has always been proven to be an effective practice in maintaining competitive advantage. 

Offshoring to OP360 helps organizations enhance their market knowledge and provide valuable insights about their clients’ customers and competitors. Regardless of what stage your business is in, OP360 is a partner in growth. 

What is market research? 

Market research is the business practice of gathering specific information regarding your customers and your target market. 

It allows you to collect feedback and opinions from consumers, particularly what they think about your products and services. 

Market research is often performed for the following reasons:

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  • To see how well your new products or services are accepted in the market 
  • To gather insights into your existing products and services
  • To know your customers’ perception of your brand 

It helps you have a better understanding of your customers, their pain points, needs, problems, and desired solutions. You can also use your findings to determine what products or services will naturally appeal to your target patrons. 

Market research can be done in different forms, such as surveys, focus groups, or product testing. You have the option to conduct your market research in-house or venture into market research offshoring. 

market research
What is market research?

What to expect in market research offshoring? 

Market research offshoring means that you will be hiring a third party that is an expert in this field.

Opting to perform your market research in-house can be costly, time-consuming, and error-prone. Market research offshoring, meanwhile, can give you the following: 

Customer intelligence

Find out what your customers think about your brand as a whole, as well as their satisfaction level, especially when it comes to your products and services’ quality and prices. Market research offshoring also helps you know what your customers feel about other brands. 

Competitive intelligence

It helps you get information about your competitors’ current position in the market industry. Particularly, you can gather details about their pricing models, chosen retail channels, and even customer perception. 

Geographical expansion

Market research offshoring can help you pinpoint new market opportunities. It also makes it easier to evaluate pricing patterns for specific products and services and their supply and demand, both at present and in the future. 

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New products or services launch

Market research offshoring helps you avoid committing mistakes when launching new products and services, saving your business the additional expenses. It enables you to effectively assess product manufacturing costs and market regulations that may affect your product development. 

And, of course, it gives you knowledge about the latest technologies, trends, and customer behaviors. 

What to expect in market research offshoring?

How market research offshoring to OP360 can support growth

OP360 has been in the BPO industry since 2006. Its years of proven experience come with an overflowing amount of outsourcing success stories. 

When you choose to offshore market research to OP360, know that you can take full advantage of the following: 

Proven industry experience 

As we have mentioned, OP360 has been supporting businesses of all shapes and sizes around the world for years now. 

OP360 has a rich pool of seasoned talents with varied specializations. These professionals undergo constant training to help them continuously improve their skills and capabilities. 

Scalability and cost-saving

Offshoring to OP360 lets you save huge amounts of your overhead costs compared to hiring in-house employees. The firm also offers scalable and flexible pricing models depending on your marketing research goals, preferred research method, and analysis. 

Advanced technology

Aside from providing top-notch talent, OP360 invests in the latest tools and technologies to deliver high-quality services and accurate results faster. 

24/7 operations

OP360 also provides 24/7 support to cater to clients with different time zones. This allows you to access more cost-effective solutions offshore while, at the same time, keeping up with your operations no matter the time and day.

Visit OP360’s website to learn more about their featured services. 

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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