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How call center automation bolsters customer interaction

How call center automation bolsters customer interaction

As time passes, businesses and the services they provide become increasingly customer-focused. And automated interactions are the way to go for more effective assistance.

Technology is continuously evolving. People’s needs are becoming more pressing. Because a call center is far more human-centric, there is no doubt that it remains in high demand across the globe.

Given that consumers rely heavily on call centers, how can businesses augment customer interactions through call center automation? What role do BPOs play in terms of this type of innovation? 

What is call center automation?

The digital revolution is perpetually changing how businesses operate, and consumers live daily. For call center agents, some of their day-to-day repetitive tasks can be time-consuming, slowing them down and delaying their work performance. 

Call center automation utilizes technology or software to take over agents’ routine and laborious tasks. It uses AI technology to improve customer interactions, allowing agents to focus on their most critical tasks.

This innovation can function even when call center agents aren’t present 24/7.

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What is call center automation

As we go through more technological transformations, other consumers become more independent in solving their concerns and issues. 

Call center automation makes customer self-service possible. Whereby the customers can utilize a product or a service at their leisure and handle difficulties as they arise with the help of a chatbot or an automated process. 

Come to think of it, call center automation processes combined with human effort can result in workplace efficiency and enhanced productivity. 

Leverage call center automation in BPO

Companies that do not have the right people, resources, and infrastructure to establish their call centers turn to business process outsourcing providers. 

Although other firms employ call center agents, they often struggle to manage all specialized business procedures and deliver effective results consistently. 

Contracting out call center processes help businesses save up time and money while also preventing the delay of any business procedures. On top of that, BPO firms are always up-to-date with the latest technology, which sets them apart from other providers. 

Leverage call center automation in BPO

Types of call center automation 

For businesses looking to outsource their call center automation, here are some of the top automation processes premier BPOs provide: 

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  • Workflow automation – helps agents manage their workflows efficiently. This automation process is AI-powered and is usually used in recurring tasks. Examples of workflow automation include data entry and conducting lead follow-ups. 
  • Automated interaction – is supported by any customer self-service tool like an interactive voice response (IVR) or chatbot. These tools collect customer information so agents can be familiar with their intents during live calls or chats. 
  • Sales automation – enables call center agents to automate their recurrent sales tasks such as customer onboarding, email announcements, and implementing campaigns. 
  • Forecasting automation – aids call centers in gaining valuable insights out of their collected data from customers. This call center automation lets them make accurate predictions and better decisions. 
  • Scheduling automation – ensures no agent is underworked or overworked. Through AI-powered algorithms, call center agents will have equally scheduled shits and workloads. 
  • Agent guidance automation – equips call center agents with proper guidance and assistance handling certain situations. It also makes sure that agents comply with the management rules. 

Overall, these call center automation processes allow businesses to provide round-the-clock customer service even as agents clock out of work. Customers are also given the option to get a call back as agents resume work. 

Call center automation drives customer satisfaction 

Firms that partner with leading BPOs to automate their call center processes are forward-thinking companies focusing on enhancing their customer experience. 

Outsourcing call center automation is a win-win situation for the company, its agents, and, ultimately, the customers. Automated call center processes empower agents as they are freed from the added pressure of fulfilling manual, repetitive tasks. 

Aside from enhancing employee productivity, automation brings about less stressed agents who are more driven to cater to customers’ needs effectively. As a result, agents are able to deliver a more empathetic and personalized customer experience. 

Moreover, call center automation processes increase the likelihood of customer issues being resolved and questions being answered during the first point of interaction.

Meaning, automation helps businesses avoid frustrated customers. Rather, it fosters customer satisfaction and circumvents customer churn. 

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Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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