June outsourcing inquiry & traffic analysis
Outsource Accelerator continues to grow its traffic and inbound outsourcing inquiries in June. Total inbound inquiries rose to 629 representing 29 different business sectors, from 49 countries. There were 400 outsourcing quotation requests, representing an estimated 1,935 full-time staff worth $58,050,000. See all statistics in the Source Partner dashboard.
However, the quality of the leads dropped in May, and this continues to be a focus of the Source Partner Program going forward. The lead quality for June improved on May, however, it is not as good as April. Outsource Accelerator is focusing on ways to build traffic and inbound inquiries, whilst at the same time maintaining a high level of quality. We have implemented an automated data analysis (algorithm) of the leads, so that we now have a realtime picture for the lead generation activities. We will soon be implementing this into the Source Partner dashboards.
Outsource Accelerator is also launching a new website, new landing pages, and new visitor engagement funnels over the next 4-6 weeks. These new implementations will have a positive impact on conversion rates, client engagement and will also mitigate lower quality inquiries.
Despite the challenging month in for quality, all metrics continue to improve. For June, the website generated 61,309 unique visitors and 192,903 page views, and created inbound outsourcing inquiries valued at $58,050,000* representing 1,935* new full-time jobs. The annualised quotation inquiries amounted to an estimated total combined value of $260.4M* requesting a total of 8,681* full-time roles.
*Conservative client value calculation: take the lowest end of their role request numbers, multiply by conservative top-line revenue of $1,250/role/month, multiplied by 24 months (conservative team lifetime value & duration)
Key metrics for June
Total outsourcing inquiry value – last 12 months
Outsourcing inquiry value – June 2021
629 inbound client inquiries
OA generated over 20 inbound outsourcing inquiries for every day of the month in June and over 400 quotations requests for the month. Of those 400 requests, here are just 6 interesting inquiries:
Outsourcing inquiry insights
The Source Partner dashboard provides live analysis and deep-dive insight into the traffic and inquiries coming through. Some insights from June:
Number of roles required – initially
Clients typically start with a smaller requirement and then grow the team once they settle the team
Size of clients’ company
The inbound inquiries come from companies of all sizes – from startups to multi-national enterprise
Location of clients’ company
The client inquiries come from across the globe – typically from the high-cost English-speaking nations