Why you need a HubSpot expert (and where to find one)

HubSpot is a helpful toolbox that brings together everything a business needs for marketing, sales, and keeping customers happy, all in one place. It’s a go-to platform for a lot of companies because it’s so powerful.

But power doesn’t always equal simplicity. When your business starts picking up speed, HubSpot becomes harder to manage without a strategy.

That’s when a HubSpot expert stops being optional and starts becoming essential.

DataCaptive revealed that as of 2025, over 238,000 companies and customers worldwide use HubSpot. Yet many businesses struggle to get the most out of it.

This guide won’t teach you just about knowing how to click around HubSpot. It’s to make sure every feature works in the service of your organization. That’s where a HubSpot expert earns their keep.

What is a HubSpot expert?

A HubSpot expert is a certified specialist who fully understands and can use HubSpot’s full suite of tools and services. They don’t just use the software, they know how to integrate it with your business goals. 

These specialists could be consultants, hired from an external provider, or even someone on your own team. HubSpot experts always keep up with the newest features and changes, so they can give you the best advice.

You’ll often find they have HubSpot Academy certifications. These are like official stamps of approval showing they’ve taken courses and passed tests on different parts of the platform.

What does a HubSpot expert do?

Simply put, HubSpot experts make sure organizations or users get the most out of the tool and service.

Here’s a peek at what that looks like:

1. Setting things up and integration. This means connecting HubSpot with other tools they’re using, like their email, social media, or other customer systems. They make sure all the info flows smoothly and everything works together nicely.

2. Guidance and help. They’ll train others on how to use HubSpot and are always there to answer questions and fix any issues.

3. Developing strategies. These experts can create full-on inbound marketing or sales strategies using all of HubSpot’s services. This includes planning campaigns, setting up marketing automation, sorting leads, and putting plans into action to guide potential customers through the buying process.

4. Personalization and optimization. They’ll tweak dashboards, create custom reports, and set up automated workflows to make sure HubSpot is working as efficiently as possible.

5. Analysis and improvements. HubSpot experts keep an eye on how marketing and sales are performing, using the software’s analytics and reports. They track important numbers, see what’s working and what’s not, and give advice on how to improve things.

Why you might need a HubSpot expert

You can technically use HubSpot without an expert. But at some point, you’ll find yourself stuck, unsure why things aren’t working the way they should or why your results aren’t improving.

Here are some signs you might need a HubSpot expert:

• You’re not seeing ROI from HubSpot
• Your sales team isn’t using the CRM consistently
• You’re sending emails manually
• You’re not tracking the right data
• Your marketing campaigns feel disjointed

Also, if you’ve ever said “HubSpot is too complicated” or “We’ll figure it out later,” you probably already need one.

Where to find and hire HubSpot experts

There are plenty of qualified experts on HubSpot out there. Here’s where you can scout them:

• HubSpot Solutions Directory. This is the official marketplace. You can filter by industry, services offered, and customer reviews.
• Freelance Platforms. Websites like Upwork and Toptal have certified HubSpot freelancers with various levels of experience.
• Agencies. Many digital agencies specialize in HubSpot implementation and strategy. These are ideal for larger or more complex needs.
• Outsourced Teams. For businesses looking for affordable long-term support, offshore experts in countries that offer competitive pricing with solid expertise.

6 Questions to ask potential HubSpot experts

Hiring the wrong expert is worse than hiring none at all. So, ask good questions. Here are a few to start with:

1. What HubSpot certifications do you hold?
2. Can you show examples of businesses you’ve helped (preferably in our industry)?
3. How do you approach onboarding or system audits?
4. What kind of reporting or KPIs do you focus on?
5. Do you handle integration with other tools we use?
6. What does success look like in your projects?

Look for certifications like “HubSpot Solutions Partner” and make sure they’ve worked with businesses similar to yours.

The value of partnering with a HubSpot expert

HubSpot isn’t free, but it can pay for itself many times over if used well. A HubSpot expert helps make that happen faster, with fewer mistakes, and better outcomes.

You’ll get better insights from your data. Your marketing will hit the people it’s meant to, and your team won’t get frustrated trying to figure the software out.

If you’ve already paid for the software, don’t leave the strategy to guesswork. Get someone who’s been there, fixed that, and knows how to take your business where you want to go.