SEO analyst

Within the world of digital marketing, search engine optimization is a cornerstone for businesses striving to enhance their online visibility and reach. 

Behind the scenes, an SEO analyst plays a vital role in ensuring websites rank higher and attract organic traffic. 

What is an SEO analyst?

An SEO analyst is a professional responsible for optimizing websites to rank higher in search engine results. SEO analysts’ primary objectives revolve around increasing organic traffic and improving a website’s overall online visibility.

They strategically implement various techniques to enhance a website’s search engine ranking. These experts posses a deep understanding of search engine algorithms and user behavior. 

Duties of an SEO analyst

The duties of an SEO analyst encompass a broad spectrum of tasks aimed at optimizing website performance. 

These may include:

• Keyword research – It involves conducting comprehensive keyword research to identify relevant terms and phrases with high search volume and low competition.
• On-page optimization – This implements on-page SEO strategies such as optimizing meta tags, headings, and content structure to improve search engine visibility.
• Off-page optimization – This builds high-quality backlinks through outreach efforts, guest blogging, and social media promotion to increase website authority.
• Technical SEO audits – SEO analysts perform technical audits to identify and rectify issues that may hinder website performance, such as crawl errors, site speed issues, and mobile-friendliness.
• Content strategy – They must develop and execute content strategies that resonate with the target audience and align with SEO objectives, including creating engaging and optimized content.
• Performance tracking – This involves utilizing analytics tools to monitor website performance, track key metrics such as traffic, rankings, and conversions, and derive actionable insights for optimization.

Skills and requirements needed in an SEO analyst

To excel in the role of an SEO analyst, individuals must possess a diverse skill set and meet specific requirements, including:

• Proficiency in SEO tools – Familiarity with industry-standard SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs for data analysis, keyword research, and performance tracking.
• Analytical skills – The ability to analyze data, identify trends, and draw insights to inform strategic decision-making and optimization efforts.
• Technical aptitude – A solid understanding of HTML, CSS, and JavaScript is essential for addressing technical SEO issues and implementing optimization techniques.
• Content creation skills – Strong writing and editing skills to create compelling and SEO-friendly content that resonates with the target audience and aligns with business objectives.
• Communication skills – Effective communication skills to collaborate with cross-functional teams, convey SEO recommendations, and educate stakeholders on best practices.
• Adaptability – The capacity to adapt to evolving search engine algorithms, industry trends, and technological advancements to maintain optimal website performance.

Where to hire an SEO analyst

Finding the right SEO analyst for your business requires careful consideration and evaluation of various hiring channels. 

Some avenues to explore include:

1. Job boards – You can post job openings on popular job boards such as Indeed, LinkedIn, and Glassdoor to attract experienced SEO professionals.

2. Freelance platforms –  Leverage freelance platforms like Upwork and Freelancer to find freelance SEO analysts with specialized skills and expertise.

3. Referrals – Seek recommendations from industry peers, colleagues, or professional networks for qualified SEO analysts who have a proven track record of success.

4. Recruitment agencies – Partner with recruitment agencies specializing in digital marketing and SEO to access a pool of pre-screened candidates with relevant experience and qualifications.

5. Internal training – Invest in training and upskilling existing employees who show potential and interest in transitioning into the role of an SEO analyst.

6. Outsourcing – You can consider partnering with an outsourcing agency to recruit an SEO analyst who can work cost-effectively offshore for you. 

Salary comparison

Consider the table when comparing the salaries of an SEO analyst in the US and an outsourced one from the Philippines. 

Annual salary figures are taken from Salary.com and ERI, respectively. 

On-site vs. Remote setup for an SEO analyst

The optimal setup for an SEO analyst may vary depending on factors such as company culture, team dynamics, and individual preferences. Both on-site and remote setups offer unique advantages and considerations:

On-site setup

The benefits of an on-site setup for an SEO analyst include: 

• It gives direct access to team members, fostering real-time collaboration, brainstorming sessions, and knowledge sharing.
• Face-to-face interactions facilitate clearer communication, reducing the likelihood of misunderstandings and promoting a cohesive team environment.
• Managers can closely monitor the progress and performance of on-site SEO analysts, providing timely feedback and support as needed.
• A physical presence allows SEO analysts to immerse themselves in the company culture, build relationships with colleagues, and participate in team-building activities.

Remote setup

The benefits of a remote setup for an SEO analyst include: 

• Remote SEO analysts enjoy greater flexibility in terms of work hours, location, and autonomy, allowing them to achieve a better work-life balance.
• Remote work eliminates the distractions and commute associated with traditional office environments, potentially boosting productivity and focus.
• Hiring remote SEO analysts widens the talent pool, enabling companies to tap into a global network of professionals with diverse backgrounds and perspectives.
• Employing remote SEO analysts can result in cost savings associated with office space, utilities, and overhead expenses, contributing to overall budget efficiency.

SEO analyst job description template 

This job description template for the SEO analyst role can help you get started in recruiting a candidate that fits your company’s needs. 

Interview questions for an SEO analyst

To help you screen a qualified SEO analyst candidate, you may utilize our set of interview questions specifically tailored for this role.