Campaign manager

A campaign manager’s role goes beyond just planning and executing campaigns. 

Campaign managers are the driving force behind the scenes, coordinating teams and making informed decisions that optimize campaign performance.

Their creative thinking, project management skills, and ability to stay ahead of industry trends are what set them apart.

These professionals carefully analyze market trends, competitor activities, and customer insights to devise effective marketing strategies that truly resonate with the target audience.

Here’s what you need to know about this role and how to hire one.

What is a campaign manager?

A campaign manager is a professional responsible for planning, executing, and managing marketing campaigns.

This expert ensures the success of marketing initiatives by developing strategies, coordinating with cross-functional teams, and monitoring campaign performance.

Duties of a campaign manager

Campaign managers have a diverse range of duties, all aimed at creating and implementing effective marketing campaigns.

• Developing campaign strategies. Campaign managers analyze market trends, competitor activities, and customer insights to devise effective marketing strategies.
  
• Coordinating cross-functional teams. These professionals act as the central point of contact between different teams involved in campaign execution. They coordinate campaign goals, timelines, and expectations between departments.
  
• Managing campaign budgets. Campaign managers are responsible for allocating budgets and managing expenses throughout campaigns. They monitor spending, optimize resource allocation, and ensure that marketing campaigns stay within budget.
  
• Managing campaign execution. A campaign manager also oversees the implementation of marketing campaigns and closely monitor their progress and performance.
  
• Analyzing performance. Campaign managers use various analytics tools to track key performance indicators (KPIs) and measure the success of marketing campaigns.
  
• Staying up-to-date with industry trends. They actively seek industry knowledge, attend conferences, and participate in professional development activities to enhance their skills and keep their campaigns relevant.

Skills and requirements needed in a campaign manager

Here are some qualities to look for in a campaign manager:

• Strong communication skills. Campaign managers must communicate effectively with team members, clients, and other stakeholders to ensure everyone is aligned and on track.
  
• Analytical approach. Being able to analyze campaign data, draw insights, and make data-driven decisions helps campaign managers optimize performance and achieve results.
  
• Project management abilities. Campaign managers need excellent project management skills to organize and prioritize tasks, manage workload, and ensure the timely execution of campaigns.
  
• Creativity. Creativity is crucial for campaign managers to develop innovative marketing strategies and create compelling campaigns that resonate with target audiences.
  
• Marketing knowledge. A thorough understanding of marketing principles, market research, and consumer behavior helps campaign managers optimize campaign performance.

Where to hire a campaign manager?

A campaign manager can be hired in various network platforms and job sites where they market their skills. Here are some popular channels to explore:

1. Online job sites

• Indeed. Indeed is a widely used job board that features various campaign manager vacancies from companies across industries.
• Workable. Workable is an online platform that connects employers with talented professionals, including campaign managers.
• FlexJobs. FlexJobs specializes in flexible and remote positions, making it a great resource for finding campaign managers open to remote work opportunities.

2. Freelance sites

• FreeUp. FreeUp is a platform that connects businesses with highly skilled freelancers, including experienced campaign managers.
• Guru. Guru is a freelance marketplace where businesses can find campaign managers with expertise in various industries.
• Toptal. Toptal is known for sourcing top-tier freelancers. They guarantee businesses get access to exceptional campaign managers.

3. Outsourcing companies

Outsourcing companies provide access to pools of skilled professionals, including campaign managers. 

Employers can hire individuals or entire teams through these companies, granting them access to expertise without the hassle of recruitment and management.

Salary comparison for a campaign manager

The salary of a campaign manager may vary based on several factors, including experience, location, and industry.

According to data from Payscale, the average salary for a campaign manager in the United States is $67,573 per year. In the Philippines, on the other hand, a campaign manager earns an average of $8,974 annually.

Here is a quick comparison of the yearly salaries in the two countries:

On-site vs. Remote setup for a campaign manager

Campaign managers can work in both on-site and remote setups. Both can be equally effective.

However, the choice often comes down to factors such as company culture, the nature of campaigns, and individual preferences.

On-site campaign managers typically work directly from the office, facilitating face-to-face collaboration with team members.

Remote campaign managers, on the other hand, work from a location of their choice. They rely on collaboration tools and virtual communication to coordinate with teams.

Remote work offers increased flexibility and eliminates commuting time, while on-site work provides face-to-face interactions and immediate access to resources.

Campaign manager job description template

Campaign managers play a crucial role in planning, executing, and managing marketing campaigns.

They drive the success of these campaigns, ensuring companies can effectively reach and engage their target audiences.

If you are ready to hire a campaign manager today, feel free to use this job description template. Also, use these interview questions as your guide in screening candidates.