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Home » Glossary » Social Media Marketing

Social Media Marketing


What is social media marketing?

Social media marketing (SMM) is a type of marketing strategy that utilizes social media platforms to reach audiences. Social media can be a perfect platform to promote your brand, improve sales, and drive website traffic. 

Social media marketing typically includes:

  • Creating compelling content for your social media accounts.
  • Responding to customers’ messages.
  • Connecting with your followers.
  • Executing social media ads.

Some examples of major social media marketing platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended brand culture, mission, or tone.

What is social media marketing

How social media marketing helps business?

To this current generation, social media is a vital part of your company’s marketing plan.

Because customers use social media regularly, they are more exposed to online advertisements. It is a big opportunity for businesses to showcase their products and services through social media. 

Social media networks not only help you to engage with your customers, but it also raises brand awareness. It also provides great help with regards to lead generation.

Increase your overall return on investment

Social media marketers have proven that social media has a huge positive impact on business’s sales and revenue. However, this is only applicable if a company is active on the same web platform as its target customers.

Also, because the advertising on these social media websites is often cheaper than the return, you can easily ROI by using social media marketing and advertising.

Create closer relationships with your customers

Leveraging social media to establish relationships with customers, especially brand loyalty, has a lot of potential.

But to build a solid relationship with your existing or potential customers, you should be available on all of your social media accounts.

Eighty-seven per cent of customers said their virtual communication with a company was helpful and has a positive impact. In fact, customers are more likely to make a purchase from that company.

How effective is social media marketing?

Customers who log in to social media on a daily basis are more exposed to advertisements rather than to those who don’t. It offers enormous opportunities for businesses.

Over the years, social media has evolved into a prominent platform for brands and marketers. Here are the five most influential social media sites that could attract customers for your brand:

  • Facebook 
  • LinkedIn 
  • YouTube 
  • Twitter 
  • Instagram 

What are the 6 types of social media marketing?

Here are the six common social media platforms for marketing, according to SEOPressor:

Social network

Social media sites offer its users to meet other people with similar backgrounds and perspectives. The majority of people associate social media with social networking sites. 

Three of the most popular social networking websites:

  • Facebook
  • Twitter
  • Instagram

Bookmarking sites

Bookmarking sites allow users to access pages quickly without having to search for it. Instead of typing a web address into Google, you can simply click the bookmark to go to that page right away.

Websites that are popular for social bookmarking:

  • Twitter
  • Pinterest
  • Reddit

Media sharing

Businesses can use media-sharing platforms to create photos and movies that sell the brand’s image and value. It will also increase their influence and support to a targeted audience.

Most of these sites also have social aspects, such as the ability to create profiles and the opportunity to comment on the photographs or videos that have been submitted.

These platforms primarily promote user-generated content, in which anybody may create, curate, and share original content that speaks to them or sparks discussion.

Since its inception in 2005, YouTube has remained the most well-known media-sharing service in the world.

What are the 6 types of social media marketing?


Microblogging websites allow users to create and submit brief written entries which include connections to certain product and service websites. It may also include links to other social media sites that are still related to a business.

Twitter and Tumblr are two examples and most popular microblogging platforms.

Community blogs and forums

Community blogs are mostly websites where a large number of authors may submit journal entries in one location. Readers can also respond to the postings by leaving comments.

Community weblogs can be a valuable resource for communicators who want to reach out to a large number of people with little effort.

Social news

A social news site is one that features stories submitted by users. These stories are ranked based on how popular they are, as determined by votes from other site users or website administrators.

Users usually provide comments on news articles online, and these remarks can be graded in popularity.

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