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Salesforce developer


What is a Salesforce developer?

For context, Salesforce is one of the biggest and most extensive Customer Relationship Management (CRM) systems in the world. It allows businesses to manage their consumers in a well-organized platform.

Salesforce developers are skilled software developers who tailor the functionality of this tool to suit the specific needs of businesses.

Now, Salesforce devs are tasked and are responsible for overseeing the technical side of this CRM tool.

According to Builtin, in order to do their roles well, they have to understand and utilize these three Salesforce technologies:

  • Apex:  Salesforce’s own programming language with similarities to Java.
  • Visualforce: A markup language similar to HMTL and is used to create custom pages.
  • Lightning Component Framework: Similar to Angular JS, it’s a UI development framework.

Contrary to popular belief, even they need to collaborate on projects and clients to deliver their outputs on time.

Developers with this innate skill may find themselves spending more time working together than doing most tasks at the same moment.

But there would be times when it can be difficult for some developers who don’t see eye-to-eye.

Like other jobs out there, a keen sense of communication and teamwork is needed to be a successful developer.

What is a Salesforce developer

Roles and responsibilities of a salesforce developer

The roles and responsibilities of a Salesforce developer can vary based on the organization’s size, structure, and requirements but generally include the following:

Understanding business requirements

Salesforce developers are responsible for comprehending and analyzing business requirements.

The developers need to collaborate with stakeholders to gain insights into the organization’s needs and objectives.

Customization and configuration

Salesforce developers engage in customizing and configuring the Salesforce ecosystem to suit the unique demands of the business.

This includes tailoring standard Salesforce functionalities and creating custom objects, fields, and workflows to align the platform with organizational processes.


Integrating salesforce with other systems is a crucial aspect of a developer’s role. Salesforce developers have expertise in connecting Salesforce with external applications, databases, or services, ensuring seamless data flow and synchronization.

How to hire a salesforce developer?

If you’re looking to hire a Salesforce developer with a combined skill set as a software engineer and JavaScript developer, here’s a guide:

  1. Define comprehensive requirements: Clearly outline the specific technical skills required for the role, encompassing Salesforce development, software engineering, and proficiency in JavaScript.
  2. Create a detailed job description: Craft a comprehensive job description that articulates the responsibilities and expectations for a candidate skilled in Salesforce, software engineering, and JavaScript development.
  3. Post on relevant job platforms: Utilize online job platforms, including specialized tech boards, LinkedIn, and other popular job portals, to advertise the position seeking a Salesforce developer with expertise in software engineering and JavaScript.
  4. Engage with tech communities: Actively participate in Salesforce, software engineering, and JavaScript developer communities, forums, and social media groups to connect with potential candidates with a diverse skill set.
  5. Collaborate with recruitment agencies: Partner with recruitment agencies that specialize in tech roles to broaden your search and identify candidates proficient in Salesforce, software engineering, and JavaScript.

Salesforce platform developer

A Salesforce Platform Developer is a skilled professional who specializes in designing, building, and implementing custom applications on the Salesforce platform.

This role involves utilizing various development tools, languages, and frameworks provided by Salesforce to create tailored solutions that address specific business needs.

Salesforce Platform Developers play a crucial role in optimizing and extending the functionality of the Salesforce platform to enhance overall business processes.

Below is the common language used in the Salesforce platform:

Salesforce Object Search Language (SOSL)

Salesforce Object Search Language (SOSL) is a query language within the Salesforce platform designed specifically for searching across multiple objects simultaneously.

Unlike Salesforce Object Query Language (SOQL), which is more focused on querying specific records and fields, SOSL enables users to search for specific terms or phrases across various objects in a more comprehensive manner.

Salesforce Object Query Language (SOQL)

Salesforce Object Query Language (SOQL) is another query language used in the Salesforce platform, specifically for querying records within a single object.

SOQL is similar to SQL (Structured Query Language) and allows users to retrieve data based on specified criteria.

Salesforce development

Salesforce development is one of the most unique niches of the software development branch.

Along with WordPress development, this is another line of work that only focuses on one specific “brand” of programming trends and platforms.

It could be one of the reasons why they are very well-compensated, due to the fact that finding a good Salesforce developer could take a long time.

Companies shouldn’t worry, though; with how fast the industries grow, more and more people will look into this niche and try their hand out.

Salesforce developer salary

Salesforce development is one of the most unique niches of the software development branch. Along with WordPress development, this is another line of work that only focuses on one specific “brand” of programming trends and platforms.

It could be one of the reasons why they are very well-compensated, due to the fact that finding a good Salesforce developer could take a long time.

But companies shouldn’t worry though, with how fast the industries grow, more and more people would look into this niche and try their hand out.

Salesforce developer salary: US vs PH

Annual Salesforce developer salary
Junior developerMid developerSenior developer
United StatesUS$85,739US$119,841US$150,045






Keep in mind that these figures are heavily regulated by national wage committees in each of the countries involved.

These salaries are also independent of any bonuses and incentives that companies often give out to their employees.

Using the table, we can see that a junior developer in the US with 1-4 years of experience can get up to $85,739, while their PH-based counterpart only gets ₱660,000 (US$13,117.23) in the same time period.

From there, we get to mid-level developers with around 5-7 years of experience. In the US, they get paid $119,841 a year, while in the Philippines, they can get ₱800,000 or $15,899.67.

Lastly, US senior Salesforce developers, or those with at least 8 years of experience in the field, get paid around $150,045 annually. In the Philippines, devs with the same experience get ₱1,000,000 (US$19,874.59).

Salesforce implementation

Salesforce implementation refers to the process of setting up and configuring the Salesforce platform to meet the specific needs and requirements of an organization.

This involves deploying Salesforce solutions to address various business processes, enhance customer relationship management (CRM), and streamline overall operations.

Salesforce implementation can encompass a range of activities, from initial planning and customization to data migration and user training.

Here are the key components and steps involved in Salesforce implementation:

Needs assessment

Understanding the organization’s goals, processes, and requirements is the first step in Salesforce implementation. Working closely with stakeholders to identify the key functionalities and features needed to support business objectives.


Developing a comprehensive implementation plan that outlines the scope, timeline, and resources required for the Salesforce deployment.

This plan may include considerations for customization, data migration, integration with other systems, and user training.


Customizing the Salesforce platform to align with the organization’s specific workflows and processes. This includes creating custom objects, fields, page layouts, and workflows to optimize the user experience and support business operations.

Data migration

Transferring existing data from legacy systems or databases into the Salesforce platform.

Data migration involves cleaning, mapping, and validating data to ensure accuracy and consistency within the new Salesforce environment.


Connecting Salesforce with other applications and systems within the organization’s IT ecosystem.

Integration ensures a seamless flow of data between Salesforce and other platforms, enhancing overall efficiency and information sharing.

User training

Providing training sessions for users to familiarize them with the Salesforce platform and its features.

User training is crucial for ensuring effective adoption and utilization of the system throughout the organization.


Rigorous testing of the configured Salesforce solution to identify and address any issues or discrepancies.

This includes functional testing, performance testing, and user acceptance testing to ensure the system meets the specified requirements.


Rolling out the configured Salesforce solution to users and stakeholders. Deployment involves making the system live and accessible to all relevant users, and it may be done in phases to minimize disruptions to daily operations.

Ongoing support and optimization

Providing ongoing support and maintenance to address any issues, optimize performance, and make adjustments based on user feedback.

Continuous improvement and optimization are key aspects of maximizing the benefits of Salesforce implementation.

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