• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Glossary » Customer relationship management (CRM)

Customer relationship management (CRM)


What is customer relationship management?

Customer relationship management (CRM) used by organizations for developing and acquiring customers refers to the principles, practices, and guidelines.

To develop stronger relationships with customers, customer relationship management is a strategy to learn more about customers’ needs and behaviors. 

The customer relationship management (CRM) approach tries to analyze data about customers’ history with a company, to better improve business relationships with customers.

To ensure the increase of overall profit, it also ensures that every step of the interaction with consumers goes efficiently.

When people talk about customer relationship management, they are often referring to the technology that businesses use to manage all their communications and relationships with existing and potential customers.

What is customer relationship management

Benefits of customer relationship management

The benefits of using customer relationship management for your business vary depending on the department using it and the industry. Check out some of the key benefits of CRM for your businesses. 

Accurate reporting 

With accurate reporting of data, you can see real-time who interacts with your brand. 

Businesses can get accurate information about where the sales opportunities are, the trends in their sales, and customer service efforts with the use of CRM.

Improves customer service and satisfaction 

Customer relationship management helps you effectively manage all your contacts and leads. 

It also helps businesses to get and store continuous feedback from their customers about their products and services. 

If a customer experiences an issue with your product or service, multiple teams can work together to solve the issue. In that way, businesses can improve their products and services. 

Increase sales

The whole customer relationship management process leads to increased sales or sales productivity. It helps businesses to improve the sales process, and automate their tasks.

Customer relationship management helps your business to get increased sales by assisting you to deliver the right message to your prospects. 

When you use customer relationship management, you will get all your customer data ranging from voice, chat, email, and social media communications in one central place. 

Engage to build lasting customer relationships

In the modern era, a customer expects not just a reasonably-priced, high-quality product or service. 

Customers want to have an engaging experience whenever they get in touch with the brand.

Customer relationship management captures and stores every customer’s journey from start to end. By knowing their preferences and understanding their desires, you can get their loyalty by giving them what they want. 

Benefits of customer relationship management

Types of customer relationship management

Organizations must use a CRM system to share the right information with the right people in their workforce, so here are the types of CRM systems that businesses use.

Operational customer relationship management system

Operational CRM is effective for helping businesses to generate leads, and convert them into customers. 

It also helps businesses store and organize data, and help the company automate many of your sales and marketing tasks. 

Analytical customer relationship management system

Analytical CRM helps businesses to determine the best ways to turn prospects into regular customers. 

Professionals that use this type of CRM system for their duties are the top managers, marketing, sales, and support employees.

Collaborative customer relationship management system

Collaborative CRM is also known as Strategic CRM – a system that makes it possible for organizations to effectively share data and information across multiple departments.

It makes the team members right on track. To effectively manage and perform their roles, marketing managers, sales, and technical teams need to access information about the customers.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image