Recruitment is two-way traffic. That is, the candidate needs to be impressed by the company just as the company needs to find the perfect addition to its workforce.
This is where recruitment marketing could help.
According to Anuj Agrawal, Founder and CEO of recruitment firm Zyoin, recruitment marketing is the “aggregate of methodologies and tools used by a business to attract candidates in the recruitment phase.” In short, it is how a company markets itself to gain employees.
To know more about this strategy, Agrawal shared some of the benefits that recruitment marketing could bring to a company.
Finding the right candidate for a role
Qualified professionals are always looking for interesting career opportunities. Most of them usually peruse a firm’s advertisement, the corporate culture, the feedback of past and present employees in the public domain, the internet chatter, and more before applying for a role.
Hiring a recruitment marketing agency could help attract high-quality candidates to a role within the company.
Expedite the recruitment process
A prospective candidate is also a customer of the recruiting company. Providing them with a positive candidate experience helps keep their attention and boosts the company’s reputation.
Good recruitment marketing can generate a talented pool of candidates to choose from and expedite the recruitment process.
Sell a brand’s story
It is the role of recruitment marketers to sell the brand story and the role description to potential candidates to entice the right individuals.
Various social media platforms could be used to raise awareness about the brand. Videos about corporate culture or candid interviews with employees could also help prospective candidates understand the company.
Widen a company’s audience reach
An effective recruitment marketing plan will include a mix of various digital tools available to create a personalized strategy that will match the target audience’s preferences.
Companies can combine free and paid advertising on social media platforms that the target group frequents.
Recruitment marketing is vital in showcasing the employer in a good light and selling the brand story of being a great place to work. Wooing the right candidate is as beneficial to the employer as making the right career choice is for the candidate.
As per Mathew Jeffrey, Global Head of Employment Branding and Sourcing at SAP, “Recruitment is Marketing. If you’re a recruiter nowadays and don’t see yourself as a marketer, you are in the wrong profession.”