Sometimes, deciding which tasks to outsource can be a bit tricky especially for startups or small and medium-sized businesses. Everything has been managed properly under your care and you’d think that outsourcing tasks may disrupt the system you already have in place.
However, reality sets in and sometimes having to do everything in your business and putting on different hats just wouldn’t cut it.
It’s not sustainable to pursue a business when its key persons cannot effectively delegate. This oftentimes stunts a company’s growth and becomes inflexible to change.
Reasons to outsource to a BPO company
Why do companies outsource in the first place?
More than the cost savings, companies take pride in outsourcing their services to improve their work performance. This is since non-core functions are done by globalized talents who can do them better.
Aside from this, outsourcing as well helps them save time and effort in doing a function. From this, they can allocate their time better in creating strategies for the company’s growth and expansion.
However, you should be strategic and smart on which tasks and roles you can outsource. Not everything can be delegated to a service provider, while some tasks can be better with having a hybrid one.
Top roles and tasks to outsource offshore
To help identify verticals and tasks you can outsource, below is a helpful list that can be your guide in delegating:
Clerical or administrative works are the usual office tasks done to maintain an office setting. These are mostly repetitive tasks that are part of a usual work operation and are handled by administrative professionals, whether in-house or remotely.
Some of the usual clerical tasks include:
- Email management
- Chat support
- Appointment setting
- Inbound/outbound calls
- Transcribe audio voice
- Creating reports
- Preparing meeting minutes
- Documentation updates
- Data entry
- Online shopping
On the other hand, e-commerce tasks are functions done when handling online stores. Compared to a physical store, handling an e-commerce business requires strict attention and more tech-savviness since everything, from payment to shipping and order tracking, is done online.
As an e-commerce company, you can delegate the following to an outsourced team:
- Online listings
- Description writing
- Photo posting
- Review maintenance
- Price canvas
- Market research
- General advertising
- Bidding items
- Amazon ecommerce
Modern real estate businesses now utilize online strategies to manage listings and attract customers. An increasing number of real estate companies and agents now hire virtual assistants or a small team to manage their daily functions.
As a startup, you can as well manage to increase your profitability, close more deals, and improve your workload by outsourcing the following:
- List building
- Paperwork documentation
- Transaction coordination
- Database and property software management
- Property valuation
- Fill-out questionnaires
- Appointment setting
- Create virtual tours
- Website maintenance
Nowadays, customers expect companies to be easier to reach. With this, you have to be wherever they are, including on social media. As your business grows, you would need help in monitoring and maintaining your social media accounts.
Your outsourced social media team can do the following tasks for you:
- Set up social media accounts
- Post informative content and articles
- Uploading to YouTube
- Managing social media platforms
- Generate social content
- Social media analytics
- Monitor social media pages
- Maintain Hootsuite accounts
- Reposting and reblogging
- Answering to personal messages
- Replying to relevant comments
- Updating social media information
A growing company requires an increasing human resource management effort on the company’s side. HR BPOs and PEOs can help you accomplish the following tasks on your behalf.
- Job postings
- Resume and profile screening
- Initial phone interviews
- Book office interviews
- Send work requirements and job contracts
- Facilitate onboarding process
- Facilitate payroll tracking
- Background checking
- Administer screening tests
- Employee attendance tracking
- Conflict resolution and documentation
You can at first create your campaigns and attract customers at a single location when your business is still starting. However, there comes a time when you have to rely on digital marketing executives in advertising your company and products.
Delegating digital marketing can help you accomplish the following tasks.
- Set-up Google Analytics
- Complete Website SEO Audit Report
- Social bookmarking
- On-page and Off-page site optimization
- Create landing pages
- Build quality content for users
- Utilize Pay-per-click ad campaigns
- General keyword research
- Register to directories and listings
- Repost popular blog posts
Design and creatives
Lastly, you cannot always maintain your creatives single handedly. Design work must be done by a staff that can focus on this function better. What’s more, outsourcing design can even improve the appearance of your website, social media pages, and products.
You can delegate the following functions to your outsourced creative team.
- Logo creation
- Poster and ads creation
- Billboards design
- Designing collaterals
- T-shirt design
- Format of ebooks and white papers
- Online magazines
- Designing illustration for books
- Creating Canva presentations
- Branding campaigns
- Label and product packaging design
- 3D Rendering of Mockups
How to determine what to outsource
One of the main criteria for outsourcing effectively includes finding out if a particular task can be done remotely. Determine if the task is not too sensitive to be outsourced nor if it is too complicated.
Before outsourcing, assess how you can improve on your tasks to leverage the benefits of outsourcing and if it is a worthwhile decision. These types of jobs and more can be outsourced effectively if you have a battle-tested partner in the industry.
Six Eleven has decades worth of handling outsourcing projects and campaigns from various verticals and multiple types of businesses. The company is reliable and highly effective in doing certain functions including inbound support and lead generation.