You must constantly track trends and strategies to promote and establish your brand online. Wider access to your content can boost this. At the same time, you might find some great content on other sites that you want to save for later.
Social bookmarking can help you in these scenarios. Bookmarking tools give you access to everything you have saved anywhere when needed and highlight your latest content to other users.
Social and marketing aspects are why you must include social bookmarking in your strategies. In this article, learn about how it can improve your marketing strategy.
What is social bookmarking?
Social bookmarking refers to the process of “bookmarking” or saving a web page to a single platform for later use.
Instead of using a web browser, you can use a social bookmarking tool to consolidate all your bookmarks in one place. With a social bookmarking tool, you can annotate, highlight, or access all pages you saved on any device.
How social bookmarking works
Compared to web browsers, social bookmarks are saved online. Once you save a particular web page using a bookmarking tool, it can be accessed privately or publicly through a user-generated list.
Other users can comment, discuss, or vote for each web page to let you know which articles they value the most.
5 ways social bookmarking improves your strategy
Internet users can best utilize social bookmarking to save and share relevant information easier. Marketers and social media managers know how to get the best out of this tool for their marketing efforts.
If you want to enhance your digital marketing efforts, include social bookmarking in your strategy today with the help of your virtual assistant at 123Employee.
Here are some of the ways social bookmarking enhances your marketing strategy:
1. Curating content
Primarily, social bookmarking allows you to search, save, and curate resources you need for content creation.
Your audience would constantly look for fresh content on your part. Social bookmarking keeps you from running out of ideas on what to create through valuable resources you can gather from other sites.
2. Identifying trends
Through social bookmarking, you can keep up with the trends to follow as they unfold. Compared to search engines, social bookmarking gets you up-to-date with trends in real-time, based on the behavior of topics and people you follow.
With enough following in the future, you could even influence changes in these trends.
3. Market research
Social bookmarking even lets you get an insight into your target market through its social listening aspect.
Social bookmarking can help overall market research, from the keywords most customers search to trends and market predictions. From here, you can understand what type of content your customers respond to and design targeted content for them.
4. Link building
Moreso, social bookmarking allows you to market your content to your audience. It boosts your chances of reaching your target customers and introducing them to your brand.
Meanwhile, bookmarking outside links connects you easier to other websites, increasing their relevance and authority in search engines.
Search engines usually list search results from social bookmarking sites and include them in their rankings.
Through these platforms, you can make your content organic and rank them. The pages you bookmarked can be used as organic references and backlinks for your content.
This also helps you find the best practices in backlinking to rank your content higher.
Hiring a VA to enhance your social bookmarking strategies
Social bookmarking is an effective way to build your brand reputation and audience base. However, it requires proper curation and filtering of each content you save.
Bookmarking sites and platforms usually dislike spam and direct advertising. This is why you should refrain from creating threads that share information from your website alone. Sharing spam and suspicious posts from other sites could also affect your credibility.
This function won’t be easily done alone. You need an expert marketer to consolidate relevant content and post according to your brand image, target keywords, and industry.
Hiring a virtual assistant to do social bookmarking is the most ideal way to go. Service providers like 123Employee provide the best VAs to help you ease your workload and focus on core operations.