• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Articles » Here are 5 ways social bookmarking improves your marketing strategy

Here are 5 ways social bookmarking improves your marketing strategy

Here are 5 ways social bookmarking improves your marketing strategy

You must constantly track trends and strategies to promote and establish your brand online. Wider access to your content can boost this. At the same time, you might find some great content on other sites that you want to save for later.

Social bookmarking can help you in these scenarios. Bookmarking tools give you access to everything you have saved anywhere when needed and highlight your latest content to other users.

Social and marketing aspects are why you must include social bookmarking in your strategies. In this article, learn about how it can improve your marketing strategy.

What is social bookmarking?

Social bookmarking refers to the process of “bookmarking” or saving a web page to a single platform for later use. 

Instead of using a web browser, you can use a social bookmarking tool to consolidate all your bookmarks in one place. With a social bookmarking tool, you can annotate, highlight, or access all pages you saved on any device.

How social bookmarking works

Compared to web browsers, social bookmarks are saved online. Once you save a particular web page using a bookmarking tool, it can be accessed privately or publicly through a user-generated list.

Get 3 free quotes 2,300+ BPO SUPPLIERS

Other users can comment, discuss, or vote for each web page to let you know which articles they value the most.

What is social bookmarking?

5 ways social bookmarking improves your strategy

Internet users can best utilize social bookmarking to save and share relevant information easier. Marketers and social media managers know how to get the best out of this tool for their marketing efforts.

If you want to enhance your digital marketing efforts, include social bookmarking in your strategy today with the help of your virtual assistant at 123Employee.

Here are some of the ways social bookmarking enhances your marketing strategy:

1. Curating content

Primarily, social bookmarking allows you to search, save, and curate resources you need for content creation.

Your audience would constantly look for fresh content on your part. Social bookmarking keeps you from running out of ideas on what to create through valuable resources you can gather from other sites.

2. Identifying trends

Through social bookmarking, you can keep up with the trends to follow as they unfold. Compared to search engines, social bookmarking gets you up-to-date with trends in real-time, based on the behavior of topics and people you follow.

Get the complete toolkit, free

With enough following in the future, you could even influence changes in these trends.

5 ways social bookmarking improves your strategy

3. Market research

Social bookmarking even lets you get an insight into your target market through its social listening aspect.

Social bookmarking can help overall market research, from the keywords most customers search to trends and market predictions. From here, you can understand what type of content your customers respond to and design targeted content for them.

4. Link building

Moreso, social bookmarking allows you to market your content to your audience. It boosts your chances of reaching your target customers and introducing them to your brand.

Meanwhile, bookmarking outside links connects you easier to other websites, increasing their relevance and authority in search engines.

5. SEO

Search engines usually list search results from social bookmarking sites and include them in their rankings.

Through these platforms, you can make your content organic and rank them. The pages you bookmarked can be used as organic references and backlinks for your content. 

This also helps you find the best practices in backlinking to rank your content higher.

5 ways social bookmarking improves your strategy

Hiring a VA to enhance your social bookmarking strategies

Social bookmarking is an effective way to build your brand reputation and audience base. However, it requires proper curation and filtering of each content you save.

Bookmarking sites and platforms usually dislike spam and direct advertising. This is why you should refrain from creating threads that share information from your website alone. Sharing spam and suspicious posts from other sites could also affect your credibility.

This function won’t be easily done alone. You need an expert marketer to consolidate relevant content and post according to your brand image, target keywords, and industry.

Hiring a virtual assistant to do social bookmarking is the most ideal way to go. Service providers like 123Employee provide the best VAs to help you ease your workload and focus on core operations.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image