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Home » Articles » Champion your strategies with a sales development representative

Champion your strategies with a sales development representative

Time usually comes that you get stuck with your sales strategies.

You always have to optimize your ways in getting new customers as your business grows. Hiring a sales development representative is a great way to champion your strategies right away. 

What does a sales development representative do?

A sales development representative (SDR) is a salesperson tasked to identify, qualify, and reach out to potential customers.

Sales development representatives are assigned to contact as many leads as they can and find out their preferences and needs. Once a lead becomes a good fit, they will move the leads to the next steps with higher sales reps.

Usually, SDRs are evaluated through the leads they moved through the pipeline and the revenue generated from them.

What does a sales development representative do?

Where are they in the sales organization structure?

Sales development representatives are the first liners of the sales organization structure. They are the first to get in touch with potential clients and qualify them. Once qualified, they forward these leads to higher sales reps, such as account executives.

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In larger organizations, SDRs team up with business development representatives. They work with inbound leads, while business development reps work with outbound ones.

Responsibilities of a sales development representative

A sales development representative is responsible for various tasks, including the following.

Generating leads and opportunities

SDRs generate business opportunities from existing leads by identifying customers beforehand. They review their lead’s given information and filter those they think will qualify accordingly.

At the same time, they help generate leads and networks by attending trade events and helping with marketing campaigns.

Communicate with leads

Sales development representatives reach out to leads through different channels, including email, social media, and calls. They maximize these tools to get to know their leads and collect further details about their needs.

They are also tasked to follow up with potential customers at every step.

Lead nurturing

While they don’t get to move the leads through the sales pipeline alone, they are responsible for setting them up for their next move.

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Sales development representatives nurture their leads by setting up appointments and assigning them to account executives. They maintain client relationships at every stage, ensuring they are guided through the process.

Responsibilities of a sales development representative

Maintain tools and activities

SDRs must maintain sales records, tools, and activities related to their function. Basically, they are knowledgeable about using CRM tools to manage records and activities.

Sales development representatives also know how to maximize collaboration tools such as calendars, email, and video conferencing to their advantage.

Collaborate with sales teams

Lastly, as a part of the sales team, SDRs must be able to communicate with their colleagues as needed. They have to contribute to improving sales plans and strategies as a way to increase their leads and revenue.

Apart from this, they must collaborate with marketing and customer support departments to address concerns that would arise.

Responsibilities of a sales development representative

Sales development representative salary

Being entry-level work, a sales development representative in the US usually earns an average of US$50,422.00 yearly.

Per Glassdoor, their pay can increase by over US$19,000.00 with bonuses, cash incentives, and profit sharing.

Another option for hiring sales development representatives

Having sales development representatives on your wing increases your chances of finding the right customers for your business. They can represent your brand and use their expertise to analyze how your services can help customers better.

Hiring US-based sales development representatives on your own takes up much of your budget and resources. You have to consider and monitor everything, from recruitment to training and providing equipment, making you lose focus on more valuable tasks.

Luckily, service providers like Wing Assistant give you another option to hire Wing SDRs through outsourcing. You have the option to hire local or offshore sales development representatives to work on your team remotely at an all-in price.

Ultimately, it’s good to have SDRs to help you with your sales, especially through a reliable provider. All it takes is an inquiry and being open to collaboration.

Reach out to Wing Assistant now to learn more.

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Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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