October was a very strong month for inbound outsourcing inquiries. The OA platform generated 1,112 inbound inquiries in October, which is up 33% on the previous month.
The inquiries came from 40 different countries, representing 28 different sectors. There were 640 quotation requests (up 34%) representing an estimated 2,425* full-time staff with an estimated outsourcing value of $72,700,000*. See all statistics in the Source Partner dashboard.
The annualised quotation inquiries amounted to an estimated total outsourcing value of $455,520,000* requesting a total of 15,184* full-time roles.
Outsource Accelerator has focused on the quality of inquiries since the quality dipped in May and June. For September, the scores remain at all time highs, with a 95.8% Validation Score and with 44.98% of the quote requests having a high Quality Score.
Website traffic dropped a little bit, but is generally tracking consistently upward. The site generated 61,860 unique visitors (down 2.2%), and 213,238 page views (down 0.19%) for October. We expect a steady decline in traffic until the end fo the year due to seasonal effects.
Outsource Accelerator launched its new website in October, which seems to have resonated well with the audience. The organic traffic stayed about the same, but organic inbound inquiries jumped by about 15% and page views per visitor increased by about 10%.
The BPO directory is being ramped up to include 3,200 global BPOs. We are collating significant information about every BPO on the planet. This is costing us about $250,000 in research and writing. We are also building a client-facing dashboard, which will further assist the clients to learn about and start their outsourcing journey. We expect to launch this in December, 2021.
*Conservative client value calculation: take the lowest end of their role request numbers, multiply by conservative top-line revenue of $1,250/role/month, multiplied by 24 months (conservative team lifetime value & duration)
Validation & Quality scores – October
Key metrics for October
Total outsourcing inquiry value – (12 mo.)
Total outsourcing inquiry value – (Oct. 2021)
OA generated over 35 inbound outsourcing inquiries for every day of the month in October and over 640 quotations requests for the month. Of those 640 requests, here are six interesting examples:
Outsourcing inquiry insights – Oct.
The Source Partner dashboard provides live analysis and deep-dive insight into the traffic and inquiries coming through. Some insights from this month:
Number of roles initially required
Clients typically start with a smaller requirement and then grow the team once they settle the team
Size of clients’ company
The inbound inquiries come from companies of all sizes – from startups to multi-national enterprise
Location of clients’ company
The client inquiries come from across the globe – typically from the high-cost English-speaking nations
Clients’ company sector
The client companies cover almost every sector possible, and the roles they seek are also very varied
OA website performance
The website performance for October is staying pretty steady. It has not changed much for the last 2-3 months. This is indicative of a general decline in traffic (and interest in outsourcing) until the end of the year.
Every month, OA continues to produce 200-400 new articles to educate and inform the business community about outsourcing, and to increase ranking with Google. Plus we are adding about 3,000 new pages to the BPO Directory over the next 2-3 months. All for these pages are being indexed by Google, and they will all gradually contribute to an increase in traffic.
Client outsourcing portal
We are very excited to be launching the new client-facing outsourcing portal later this year. This will help keep the clients more engaged in their outsourcing journey and their selection of an outsourcing partner. This will be a profound step-change improvement for the client outsourcing journey.
We will also be enhancing the Source Partner dashboard and enriching their access to relevant data.
Sneak peek of the client dashboard wireframe:
OA website acquisitions
Outsource Accelerator has recently secured a $1.5m equity-free fund with the purpose of acquiring other websites and external (internet) traffic. We are still looking for suitable web properties to purchase.
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