Humans + automation = workplace efficiency

The goal of the modern employee is to find a job that enables them to work remotely and efficiently. This is where automation comes in.

Ensuring that the workplace runs efficiently even when teams are working remotely from varied locations may be the secret formula to keeping current staff and attracting new talents, Jenn Choo, marketing director of digital marketing firm Theorem suggests. 

As companies pivot into hybrid work arrangements, gaps in communication and connectivity become more prominent. Including automation and artificial intelligence in the formula fills these gaps allowing for operational efficiency between and within teams. 

Choo said implementing solutions like robust Client Relationship Management (CRMs) platforms and Customer Data Platforms (CDPs) to enable internal teams to have full visibility into client and audience data while also enabling ease of communication between internal teams and clients.

Remove menial tasks

Eliminating menial and repetitive tasks through automation tools also streamlines task flows, allowing employees to focus on their more important duties. This also creates a more transparent work platform where management can see progress realtime. So, constant check-ins and updating can be done away with.

The pandemic has pushed most companies into the cusp of the future of work, while many issues including the great resignation and talent shortage arose. “Future-proofing” a business can be done by adopting automation strategies and implementing remote work schemes. 

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