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Home » Articles » Front office outsourcing: Definition, benefits, and services

Front office outsourcing: Definition, benefits, and services

It is no surprise that outsourcing continues to take off in the world of business, especially for those in the front office.

From its cost-saving opportunities to easier access to a skilled workforce, front office outsourcing has opened the door for companies everywhere to thrive.

This article explores the benefits of front office outsourcing and the different services you can avail of.

What is front office outsourcing?

Front office outsourcing is the process of delegating customer-facing tasks to third-party providers.

Some examples of front office tasks include customer service, sales, tech support, or anything that involves talking directly to the customer or client.

Outsourcing front office roles allows companies to divide in-house and third-party roles, which gives them access to specialized talent, helping reduce overhead expenses.

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What is front office outsourcing
What is front office outsourcing?

Front office vs. Back office outsourcing

If front office outsourcing deals with clients directly, back office outsourcing involves enlisting the help of third-party firms to provide administrative or internal services.

Examples of back-office outsourcing include HR, IT, and accounting. While front office work involves customers, back office work manages the employees and staff of your company.

Benefits of front office outsourcing

Outsourcing your front office duties brings about several benefits that could make a difference in your company. Here are some of the advantages to consider:


Outsourcing, in general, provides many cost-saving benefits. It is a lot more affordable to outsource from a third-party company as you do not have to worry about additional costs piling up. 

To compare, hiring in-house employees to do your front office duties takes a lot more time and resources. You will also be required to allot more budget on monthly salaries, benefits administration, insurance, and technology stipends.

Access to a specialized talent pool

Front office outsourcing gives you access to a specialized talent pool of experts in various fields. 

By partnering with expert service providers, companies can benefit from the knowledge and expertise they bring to the table, whether in customer service, sales, or marketing.

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With the help of these professionals, businesses can deliver exceptional quality services, which increases customer satisfaction and helps build lasting relationships with their clientele.

Access to a specialized talent pool
Access to a specialized talent pool

Improved customer satisfaction

Speaking of customer satisfaction, your buyers are more likely to come back and remain loyal to your brand thanks to the excellent service brought about by your team of experts.

Outsourcing to professionals helps businesses solve customer problems quickly and efficiently, ensuring that each interaction ends on a positive note.


Front office outsourcing allows businesses to achieve scalable solutions in order to adapt to the constantly changing market.

Unlike traditional in-house teams, outsourcing providers can adjust their resources and allocate manpower based on demand increases or varying market trends. Through this, companies can remain afloat and provide optimal service without sacrificing quality. 

5 front office services you can outsource

You can outsource several front office roles and responsibilities. Here are five of the most common ones.

1. Customer service

Outsourcing customer service is a widespread practice for front office services. It deals with communicating directly with customers and clients and addressing their questions and concerns.

Several outsourcing companies from all over the globe specialize in customer service. With their team of experts, they can perform 24/7 assistance without the need for extensive in-house resources. 

2. Sales and marketing

Sales and marketing involve intensive research and analysis, which is why organizations rely on specialists in those fields to handle the heavy work.

These specialists handle everything from communicating with prospective clients to coming up with innovative sales techniques to help businesses increase revenue.

3. Social media management

Companies need a strong social media presence, given its ability to reach millions of people.

Outsourcing social media management is a great way to make your business known to the world.

Your outsourcing partner can use various social media content that resonates with your target audience. Moreover, they can interact with followers to raise awareness of their products and answer questions.

Social media management
5 front office services you can outsource

4. Tech support

Tech support is the process of offering assistance with all things technology- and IT-related. Outsourcing tech support allows customers to receive help from tech specialists.

This leads to higher-quality services and faster resolution time, which leads to increased customer satisfaction and retention.

5. Lead generation

Lead generation is the process of generating consumer interest and raising brand awareness to try to convert people to buying your product.

Outsourcing lead generation gives you access to a team of professionals who come up with creative solutions to gain prospective customers and turn them into loyal paying customers.

Invest in front office outsourcing now

Most organizations do not always have the time or resources to conduct these front office operations as they are devoting these to their core competencies and other important matters.

Therefore, outsourcing your front office duties is the next best solution. Not only is it effective, but it is simple, affordable, and guarantees the best results brought about by experts in their respective fields.

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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