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Home » Glossary » Average Speed of Answer (ASA)

Average Speed of Answer (ASA)

Definition

What is the Average Speed of Answer?

Average Speed of Answer (ASA) measures the time it takes to answer the calls from the moment the client is placed in a queue and to the point in time the agent responds to the call. 

ASA is one of the most popular Key Performance Indicators (KPIs). However, it can also be one of the hardest to interpret. Call center supervisors must have a complete and accurate understanding of what ASA is to be able to enhance the work efficiency of the agents. The low average speed of answer also decreases the call center costs and reduces the handling time while increasing the agent and customer satisfaction.

Importance of average speed of answer

The average speed of answer is essential since it provides the call center workers the knowledge and resources they need to work efficiently. Customers value their time, but knowing what they want when they call in is the first step significantly improving consumer loyalty.

ASA is also a vital component of the Service Level Agreement (SLA) in call centers.  It gives the assurance that a certain volume of cumulative calls can be answered within the agreed timeframe.

Another explanation why the average response speed is vital is its relationship to interactive voice response (IVR) systems. Since IVR operates by directing a caller through menu options, the average speed answer is useful to calculate the usefulness of menu options.

 

What is the Average Speed of Answer
Outsourcing FAQ

What is Domestic Outsourcing?

What is domestic outsourcing?

Domestic outsourcing, more commonly referred to as onshore outsourcing, is a strategic form of business process outsourcing where a company outsources its business functions to a third-party provider located in the same country where the business is headquartered.

Back office functions like customer service, IT operations, and accounting are usually the roles outsourced to these third-party providers.

Domestic outsourcing keeps a company’s core team focused on their main responsibilities, and it reduces the worry about additional employees’ equipment, benefits, office space, and so forth. It also helps save on costs while hiring a dedicated outsourced team with the right educational backgrounds for the job.

Domestic outsourcing vs. offshore outsourcing

Offshore outsourcing is the complete opposite of domestic outsourcing. It is the other form of a strategic solution that refers to when a company outsources its business functions to a third-party provider located in a far-off country, most commonly Southeast Asia.

The top outsourcing destinations in Asia include the Philippines, India, China, Singapore, Malaysia, Thailand, and Singapore.

Benefits of domestic outsourcing

While domestic outsourcing can still help businesses save money, clients won't have as many savings as when they outsource offshore.

However, they can still enjoy the following benefits that domestic or onshore outsourcing provides.

Less time zone difference

Businesses hiring in their home countries can experience less to no time zone difference. With this, they can easily synchronize their in-house personnel with their offshore team for better collaboration.

Better communication

Since they won't experience language barriers or cultural differences, clients and their outsourced teams have better communication and understanding at work.

Localized support

Companies can provide their customers with more localized support through their domestic outsourced teams. This gradually helps in improving customer experience and satisfaction better.

A different layer of security

Domestic outsourcing can help firms have another layer of security from intellectual property and other issues that may arise when hiring overseas contractors.

Long-term cost savings

As mentioned, businesses won't have as many cost savings when they outsource domestically compared to their offshore counterparts. However, clients can notice having bigger savings in the long run out of their operations.

Services delegated through domestic outsourcing

While many businesses nowadays delegate the majority of their operations offshore, companies can still delegate some of their services strategically through an outsourcing company located within the same country.

Some of the services that can be outsourced domestically include the following.

Software development

Some startups choose to delegate software development to a local development firm or service provider.

Labor costs in these providers are usually the same as when they create an internal team. However, businesses get to save long-term on their resources and the hassles of intellectual property issues through this.

Logistics

Domestic outsourcing is also helpful for managing warehouses and shipments. They can tap a procurement provider that can get the best international shipping for them or a generalist BPO for inventory management.

What is Resolution Time?

What is Resolution Time?

Resolution time is the average amount of time it takes for a customer service provider to resolve a customer’s issue, request, or concern. It is the amount of time from when the client creates an incident report or files a ticket, to when the problem or cause of concern is actually solved.

This metric is typically measured through business hours instead of clock hours, due to the company's customer service organization down time. It may vary depending on the company though, as more and more businesses are investing in 24/7 customer service teams.

Resolution time vs. response time

These two terms are typically interchanged, but they have one distinct difference. Like mentioned above, resolution time is the average amount of time it takes for a customer service provider to resolve a customer’s issue, request, or concern.

Response time, on the other hand, refers to the average amount of time it took for a customer service provider (automated bots not counted) to address the client’s incident report and let them know that they’re currently working on it.

What is List Penetration?

What is List Penetration?

List penetration refers to a measurement used throughout the call center companies to calculate the proportion of the entire list that has reached a final resolution. The list penetration rate calculates the number of prospect records closed according to the overall number of campaign records. It emphasizes the precision and data of the call list.

The higher the penetration rate of your list, the better. It indicates that you're running on clean records. You can always check the details if the list of the penetration rate is lower than the expected result. Looking at your details will show if your agents call cold or inactive leads.

Monitoring the list penetration may help minimize the challenges that your organization may encounter from the risks. Embracing proper security practices will protect your company. You will resolve the prioritized risks and regularly monitor your market risk exposure by taking a risk-based approach to cybersecurity.

How to measure list penetration rate?

Calculating the list penetration allows the management to assess the scale of the future demand for their offering. If the overall value of the competition is high enough, the new entrant should be persuaded that it can achieve a fixed proportion of the total number of future buyers.

The list penetration rate is simple to calculate if you know the scale of your target market. To compute, divide the number of clients you have by the size of the target market to measure the penetration rate, and then multiply the figure by 100.

The formula looks like this: “Penetration Rate = (Number of Customers ÷ Target Market Size) × 100”

What is What is business process outsourcing??

What is business process outsourcing (BPO)?

Business process outsourcing (BPO) is the practice of contracting a third-party provider to run a defined business function such as customer support, payroll, accounting, or IT helpdesk. The provider takes ownership of the people, process, and technology, and bills you on a per-seat, per-transaction, or fixed-fee basis.

BPO sits at the intersection of labour arbitrage and operational focus. You hand off a non-core function to a specialist that can run it cheaper, faster, or better, and your in-house team gets to concentrate on what actually moves the business.

The category covers everything from a 4-seat phone team in Cebu answering after-hours calls for a US plumbing firm, to a 5,000-seat captive in Manila handling global claims processing for a Fortune 500 insurer. Same idea, very different scale.

If you've used Apple support, ordered from Amazon, or paid with Wells Fargo, you've talked to a BPO provider — you just didn't know it.

How it works

A BPO engagement runs in three layers: contract, transition, and steady state. You scope the function, sign a service level agreement that locks in response times, quality thresholds, and pricing, then transition the work through documented playbooks and parallel runs before the provider takes the keys.

Pricing usually falls into one of four shapes:

Model How you pay Best for Per FTE (seat) Fixed monthly rate per agent Steady-volume work like inbound support Per transaction Set fee per call, ticket, or invoice Variable-volume back-office tasks Outcome-based Tied to a KPI like CSAT or collections Mature processes with clean metrics Hybrid Base FTE rate plus variable bonus Long-term partnerships

Location choice drives most of the savings. Sending work to the Philippines or India (offshoring) typically cuts loaded labour cost by 50–70% versus a US in-house team. Sending it to Mexico or Colombia (nearshoring) trims 30–50% while keeping you in roughly the same timezone. Keeping it domestic (onshoring) protects timezone and language fit but barely moves the cost needle.

The provider absorbs the recruiting, training, real estate, tech stack, and compliance burden. You absorb the vendor-management overhead and the risk that comes with handing a function to an outsider.

Examples

The global BPO market hit roughly USD 347.95 billion in 2025 and is projected to grow at a 10.05% CAGR through 2035, according to Precedence Research. That growth is concentrated in a handful of hubs and a handful of named buyers.

Google has used Philippine and Indian BPO partners since 2016 for content moderation, ads review, and customer support — a quiet workforce that scales with each product launch. Meta contracts Accenture and TaskUs in Manila for content moderation; the work pulled enough scrutiny in the early 2020s that Meta eventually broadened its provider base across multiple regions. Wells Fargo has operated a Manila back-office hub since 2011, handling mortgage processing, AML checks, and treasury operations for the US parent. JPMorgan Chase runs large captive and outsourced operations in India and the Philippines for KYC, trade settlement, and analytics.

The Philippines remains the standout English-language hub. According to the IT and Business Process Association of the Philippines, the country's IT-BPM sector generates roughly USD 40 billion in revenue and employs about 1.9 million people, with growth targets pushing past 2.5 million by 2028.

Related terms Outsourcing: the umbrella term; BPO is the back-office and front-office slice that runs whole processes rather than one-off projects. Offshoring: moving work to a distant country (e.g. US to Philippines). A location choice, not a contracting choice. Nearshoring: moving work to a nearby country (e.g. US to Mexico) to keep timezone and culture closer. Knowledge process outsourcing: KPO handles judgment-heavy work like legal research or equity analysis, not transactional tasks. Call center: one delivery format inside BPO, focused on inbound or outbound voice. Back office: the non-customer-facing operations layer that BPO most commonly absorbs. Service level agreement: the contract clause that defines what "good" looks like in a BPO deal. FAQ What is business process outsourcing in simple terms?

BPO is paying another company to run a piece of your business for you, usually a repeatable function like answering support calls, processing invoices, or managing payroll. You keep the brand and the strategy; they run the operation.

What is the difference between BPO and outsourcing?

Outsourcing is the broad category — anything you contract out, including one-off projects. BPO is the subset where a provider runs an ongoing, defined business process end-to-end, typically with its own staff, systems, and SLAs.

Is BPO only about cost savings?

No. Cost is the entry argument, but mature buyers cite access to specialist talent, 24/7 coverage, faster scaling, and freeing in-house leaders to focus on growth as bigger long-term wins. See the directory of vetted providers on Clutch for how the market positions itself today.

What functions do companies outsource most often?

Customer support, IT helpdesk, finance and accounting, payroll, HR administration, content moderation, and data entry top the list. Higher-judgment work like legal research, equity analysis, and medical coding has shifted to KPO providers over the last decade.

Which countries dominate the BPO industry?

The Philippines leads voice and customer experience, India leads IT and analytics, and Latin America (Mexico, Colombia, Costa Rica) leads nearshore work for North American buyers. Eastern Europe serves Western European clients on similar terms.

How do I choose a BPO provider?

Match scale to your volume, check for relevant compliance (ISO 27001, HIPAA, PCI DSS, SOC 2), ask for two reference clients in your industry, and pilot a small scope before committing to a multi-year contract. Walk away from any provider that won't share agent attrition data.

Ready to scope a BPO partner? Outsource Accelerator lists 4,000+ vetted providers across the top global hubs — use the directory to shortlist, compare pricing, and book intro calls without paying a referral fee.

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 4,700+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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