Email Auto-Responder

Definition

What is an Email Autoresponder?

The email auto-responder is a system that allows you to send an automatic message to people on your mailing list. Many advertisers include email auto-responder in their strategies to create a series of emails that are delivered randomly to users depending on those rules.

Many companies implement e-mail auto-responder as a mode of communication to passively submit relevant messages to their customers. It is also effective for submitting personalized messages to unique segments of the email list and generating profits by driving interaction and upselling.

Importance of email autoresponder

The email autoresponder series allows businesses to create trust with their customers. Email autoresponders can get users to open advertising campaigns, access websites, and make a purchase. The e-mail autoresponder technology helps to eliminate human error when email planning is required.

Uses of email autoresponder

Business and website owners set up email autoresponders to remind their target consumers. Here are some of the practices of e-mail autoresponder:

  • Welcome emails. Welcome emails are perhaps the most common form of e-mail autoresponder in email marketing. A welcome email is the first contact of a company with their new subscriber. The main purpose of this message is to confirm a new registration and onboard a new subscriber.
  • Emails for reactivation. They’re sent to a client who hasn’t made any orders from the company in a while.
  • For follow-up. Follow-up emails were sent as a series follow-up if the company hasn’t gotten a response from their previous emails.

 

What is an Email Autoresponder?
What is an Email Autoresponder?
Outsourcing FAQ

What is Business Process Outsourcing (BPO)?

What is Business Process Outsourcing BPO?

Business Process Outsourcing (BPO) is the engagement of services from a third-party provider. BPO uses various technology-enabled services to hasten the delivery of services. The business activities could be back-office such as, but not limited to, payroll, accounting, human resources, or front office jobs like customer service, sales, and marketing, etc. In the case of content providers, these business activities could mean hiring writers, remote editors, or virtual assistants.

BPO speeds up processes and enhances efficiency. Companies that outsource some of their business activities use their time on core services and competencies. With this shift in focus, companies improve their current processes that may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies. Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so.

How does Business Process Outsourcing work?

When a business engages an external specialist to manage and operate some of its internal processes, it's referred to as business process outsourcing. Such ‘processes’ include customer service, accounting and finance, or sales. It is different from hiring an agency to do specific tasks, as the outsourcing provider (BPO) is more concerned with the ongoing production of labour-intensive tasks, instead of the higher-level strategy and guidance.

Now, business process outsourcing has broadened and is more akin to staff augmentation, or staff leasing.

What are the benefits of business process outsourcing?

There are many benefits to outsourcing, as well as some downsides and risks. The common benefits include:

Cost savings: significant savings of up to 70%, leveraging the lower global salaries Global market: access to a bigger employment pool of talent Global presence: having operational across the globe increases trade opportunities Flexible workforce: reduces internal local labour and employment compliance obligations Leverage skill: leveraging the skills of other specialist companies Focus: enables the client company to focus on their core functions

 

Business process outsourcing examples

The business process outsourcing sector is a vast industry, generating over $200bn annually, and employing many millions of people worldwide. Some examples include:

Big enterprise

Facebook and Uber outsource many of their operational functions, including content moderation for Facebook, and customer service for Uber

Medium-size businesses

A medium business with 50-500 staff might outsource the labour-intensive accounting and finance functions to a team in the Philippines.

Small business and entrepreneur

It is common for small business owners to have a Virtual Assistant (VA) working for hem full time, remotely from the Philippines.

What are the different types of BPO?

The type of business process outsourcing can be characterised by their specialisation, location, and size.

Generalist or specialist BPOs

Business process outsourcing is in the human resources and professional services sector. However, their services extend across all industries. The majority of BPOs are generalist, in that they offer a full range of professional services, although some specialise in certain verticals (ie accounting, or animation).

Location

Business process outsourcing typically operates form developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost-of-living and bigger populations. Different locations offer different advantages.

Size of BPO

The bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.

Functions of business process outsourcing

Collectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:

Finance and accounting: operational, technical and specialist functions Healthcare: various functions of the backend of the healthcare and health-insurance industries Creative and content: everything from post-production of Hollywood movies to newspaper and website content Tech, IT and development: network management, web and app development and maintenance Sales & customer support: ongoing sales and customer operational support and delivery Marketing: ongoing marketing, communication and branding activities Talent and HR: externalising the management of company HR, recruitment and compliance Administration: general business administration and operational activities Business Process Outsourcing (BPO) services

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 4,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, business process outsourcing.

What is Contact center?

What is a contact center?

A contact center is a form of customer service where a team uses different channels aside from calls for customer interaction. They match customer demands with the latest technology to provide the best service as quickly as possible. 

It has an omnichannel or multichannel approach depending on client needs. Some centers handle 11 channels while others have the most common ones: VoIP calls, email, live chat, and website support. All interactions from different channels are tracked using a customer relations management (CRM) software for easier management and coordination.

Contact center services

Customers mostly expect a business to be open on several working channels. This is what contact centers aim to do, such as in a call center, where they offer inbound, outbound, and mixed services. Live chat, email, and inbound calls can be used to handle customer concerns like in a traditional call center. The same channels can also be used for billing reminders, delivery updates, and promotions for lead generation and sales conversion.

Outsource Accelerator provides you the best contact center companies in the Philippines, where you can save up to 70% on staffing costs. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, contact center outsourcing.

What is Email Support?

What is email support?

Email support is a growing trend in customer relationship management. It is a customer support service where a representative doesn’t need to face a customer to answer questions and solve complaints, but instead, it uses the email to interact with customers. Most often, this kind of customer support isn’t real time. It may take a few hours or days before a query or complaint is dealt with. However, with the increasing demand for real-time solutions, businesses are ensuring that customers get their answers as soon as possible.

Email support provides an audit trail for businesses and teammates. It shows a thread where other team members can read and understand what’s going and what has been solved. The same member of the team doesn’t need to attend to the same email thread. Others can step in depending on how critical the support situation is. Email support can improve the service provider’s support system.

Outsourcing email support

Outsource Accelerator provides you access to great customer service representatives that you can outsource from the Philippines starting from $6 per hour, where you can save up-to 70% on staffing cost. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with customer service outsourcing.

What is Asynchronous Messaging?

What is Asynchronous Messaging?

Asynchronous messaging, sometimes referred to as “async messaging,” is a type of messaging solution where both parties do not need to be concurrently active in the conversation. The system places the sent message on queue, and it does not require an immediate response to continue processing.

Email, text messaging, and recorded audio and video are perfect examples of asynchronous messaging.

Asynchronous vs. synchronous messaging

Another type of messaging solution is Synchronous messaging. Synchronous messaging is a two-way communication, and needs the people in the conversation to be concurrently active. A will need to send a message to B, before B gets to reply to A.

It is a communication method where the client waits for the server to respond to a message. Some examples would be text chats, online presentations, virtual classrooms, and instant messaging.

 

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