• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Glossary » Customer share

Customer share


What is customer share?

Customer share refers to the percentage of a customer’s purchase that a firm receives in exchange for its goods.

This is not to be confused with customer market share, which is a firm’s customer count divided by the total industry customer count.

The goal of a customer share strategy is to collect customers as much as possible. Retaining existing consumers is less expensive than acquiring new ones. Customer retention leads to improved gross margins, more profit, and increased revenue. 

However, customer share is not just about customer retention; it also establishes trust with each customer.

What is customer share

The benefit of developing customer share

Customer share marketing is creating a well-organized, outward, proactive marketing strategy that aims to increase customer share by increasing the amount of business each customer performs with your firm.

Some of the best advantages of implementing customer share are:

  • Using all applicable online and offline marketing tactics, drive your best prospects and consumers to your website.
  • You obtain authorization from possible new customers who have expressed an interest in knowing more about your product or service.
  • Having a customer share allows you to compete with and outperform the vast market leaders. Good service is in high demand among today’s consumers. If you treat existing customers well enough, they will reward you with their loyalty.
  • A business owner using authority to conduct intelligent email discussions with prospects and customers improves customer connections and develops buyer-seller trust.
  • Increasing the quantity of business with each customer by creating relevant commercial possibilities through permission-granted email activities

Customer share best practice

Customer share plays a significant role in a competitive market. This means that unless you focus on your consumers’ experiences, you risk slipping behind your competitors.

Here are some of the factors you have to consider to implement customer share in your business successfully.

Customer-centric approach

Customer-centricity is a corporate strategy and culture that focuses on providing the most outstanding possible customer experience while increasing brand loyalty.

Ensuring that your organization promotes a customer-first attitude and culture is the first step toward improving the customer experience.

Customer share best practice


Advertising is a costly but successful method of increasing awareness. Customers are greatly influenced by almost any kind of advertisement.

Although advertisements have a favorable impact on consumer behavior, most consumers consider their needs before purchasing any goods or services.

Proactive approach

Main points that lead to customer turnover and user discontent may be discovered quickly after evaluating customer feedback data.

Use this as a chance to improve your customer journey and take a proactive rather than reactive approach to customer experience.

Manage customer expectations

Surpassing your customer expectations is the best way to provide an exceptional customer experience. Always set fair expectations for your customers and then strive to exceed them.

Customers will be pleased if you fulfill their expectations but will be blown away if you go beyond.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image