• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Glossary » Cross-Sell



What is a Cross-Sell?

Cross-selling is an action or process of supplying a separate commodity to provide the buyer with an extra profit. Agents who cross-sell goods or services need to know the products they sell thoroughly. The goal of cross-selling is for companies to improve their profits and maintain their relationships with the customers. The method of the cross-selling process may also vary.

Businesses cross-sell in different forms. For instance, they can offer a complimentary item that goes with a customer’s preferred product. Agents can also offer bundled promos as a way of cross-selling items.

Cross-selling entails the possibility that current partnerships with the customer could be broken, unlike the purchase of a new business. It is also necessary to ensure that the additional good or service to the consumer or customers increases the benefit that the customer or customers obtain from the company.

What is a Cross-Sell
What is a Cross-Sell?

Importance of Cross-Selling

Cross-selling is common in many forms of industry. Higher sales revenue, enhanced customer loyalty, and increased Customer Lifetime Value (CLV) are the key advantages of cross-selling. A successful cross-selling process is beneficial to both the company and its consumers.

Cross-Selling best practices

There are a few options to cross-sell effectively, based primarily on the business and your ability to change rates. Here are some cross-selling best practices that businesses can apply :

  • Offer bundle-related products to the customer, so they won’t need to look for necessary components or accessories. 
  • Present a reduced or discounted price on a packaged merchandise offer to promote instant sales with temporary price savings.
  • Recommend accessories that are necessary for proper functioning or use of the purchased product.
Outsourcing FAQ

What is What is business process outsourcing??

Business Process Outsourcing (BPO) is the delegation of business processes to an external service provider to a nearby or farther location. BPO uses various technology-enabled services to optimize the delivery of services.

Some of the usual outsourced business functions are the following:

Payroll Accounting Human resources Customer service Sales Marketing

In the case of content providers, these could mean hiring writers, remote editors, or virtual assistants.

BPO speeds up processes and enhances efficiency. Companies that outsource some of their business processes use their time on core services and competencies.

With this shift in focus, companies improve their current processes, which may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies.

Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so. Outsourcing services can also help them save costs and resources in hiring suitable employees.

The definition of business process outsourcing (BPO)

In business process outsourcing, a company delegates its services to a service provider. It can be a local firm, nearshore, or offshore company.

Upon reaching an agreement, the service provider will then set up a team for their client. They will shoulder the costs and resources needed, including:

Office space Workplaces Connection Cloud storage IT infrastructure

The providers are responsible for tracking the staff's performance and progress. Meanwhile, the clients are responsible for providing the tasks, processes, and KPIs needed for their operation.

In some instances, they are also allowed to incorporate their culture and values into their team and absorb them as a part of their company.

What are the benefits of business process outsourcing (BPO)?

There are many benefits to outsourcing, as well as some downsides and risks.

Outsourcing powerhouses like the Philippines and India produce high-quality talent at a lower rate due to their low operational costs and full government support.

Since outsourcing companies hire and produce experts in the field, clients can ensure better results in their operations – whether in customer service, accounting, or marketing. Their staff are trained to ensure that their clients achieve the outcome they expect.

Companies are able to scale their staff depending on the demand and availability of their tasks. This also helps them improve their operations by letting their service providers contribute to streamlining their processes.

Outsourcing poses more growth opportunities for businesses of all shapes and sizes. While there are still drawbacks to this practice, it is safe to say that its advantages outweigh its risks.

To explain it further, below we have outlined the top benefits of outsourcing business processes:

Cost savings

Companies can enjoy savings of up to 70% by leveraging the salaries and costs in offshore countries.

In the Philippines, for instance, companies can hire offshore staff with a US$500/month salary for starting positions. A team of 10 employees would only cost them as much as a single worker in the US with an equal position.

Global market

Small and medium-sized businesses find it most difficult to hire local employees that suit their roles.

The widened skill gap in developed countries, paired with economic crises, affects their capacity to expand their teams as needed.

Businesses get to access a bigger pool of talent that can fit their requirements. They can have better options in hiring employees since they are not limited to what is available in their home countries.

Global presence

At the same time, outsourcing opens clients to global trade opportunities. They can establish their global presence and expand more easily to other locations since they already have operations in the area.

Flexible workforce

Outsourcing is a great way to establish a remote workforce, especially for companies looking to implement this setup for the first time.

BPO reduces internal local compliance obligations, including providing additional office spaces to employees. Instead, organizations can hold their business operations on a remote setup, most usually having their teams in an office provided by the BPO firm.

Leverage skill

Companies cannot always do everything on their own. Burnout within entrepreneurs and teams is more common than everyone thinks, especially with everyone filling up the tasks beyond their skill sets.

A BPO company enables them to leverage the skills of other specialist companies on more complex tasks such as accounting and IT.


Lastly, BPO enables organizations to focus on their core business functions. This is because most of their non-core business operations are done with the help of a reliable service provider.

Business process outsourcing examples

The BPO industry is vast, generating over $200bn annually and employing millions of people worldwide.

As stated in the Market Analysis Report, the global business process outsourcing market reached over USD 245.9 billion in 2021. Thus, it is foreseen that we will acquire a compound annual growth rate (CAGR) of 9.1% this year from 2022 to 2030.

The proliferation of the global BPO sector is utterly driven by several key factors that organizations take full advantage of:

Improved efficiency and agility Focus on core competencies Decreased operational costs Adapt to the ever-changing business dynamics

In general, when we speak of outsourcing, it always entails contracting out parts of business processes to an external provider, either domestically or offshore.

BPO can be seen in different forms and contexts, from hiring single staff to getting an offshore team.

Here we have listed some of the examples of business process outsourcing:

Big enterprise

Corporate outsourcing has been around since the industry started. The new breed of large companies are still taking advantage of its benefits and using it to expand their offerings further.

Some of the known enterprises that outsource their services today include the following:

Google. Google has been ramping up its outsourcing efforts since 2016 by delegating development and customer support. Facebook. Meta, particularly Facebook, outsources content moderation to the Philippines as a way to filter toxic content and keep the platform safe for its users. Wells Fargo. Wells Fargo has been outsourcing their operations to the Philippines since 2011. It has recently pulled out its functions in the country, though the company retained its BPO center in Manila. Medium-size businesses

A medium business with 50-500 staff might outsource the labor-intensive accounting and finance functions to a team in the Philippines.

Small business and entrepreneur

The recent Clutch survey stated that around 90% of small businesses plan to outsource their services in 2022 due to the efficiency and flexibility that companies get.

It is common for small business owners to have a Virtual Assistant (VA) working for them full-time and remotely from the Philippines.

Aside from this, organizations can delegate other services such as development, IT, and digital marketing.

What are the different types of BPO?

Outsourcing can be executed in different forms, depending on the outsourcer's needs. The truth is that not everyone is fully aware and has an in-depth grasp of the BPO sector.

For most people, BPO can simply mean farming out business processes to third parties located in another country, but this is just one type of BPO.

As for businesses, it is always vital to be familiar with the various classifications and functions of BPOs. This way, they are able to opt for a business process outsourcing provider that is best suited for their type of requirements and industry.

More importantly, outsourcing is not a one size fits all strategic approach, this is why it is not enough just know what outsourcing is and how it works.

There are several types of BPOs that businesses can choose from. The type of business process outsourcing can be characterized by its specialization, location, and size.

Generalist or specialist BPOs

Business process outsourcing is in the human resources and professional services sector.

However, their services extend across all industries. The majority of BPOs are generalists in that they offer a full range of professional services.

Meanwhile, some specialize in certain verticals, such as the following:

Legal process outsourcing

Legal process outsourcing deals more with delegating legal processes and compliances to legal firms in another area.

Knowledge process outsourcing

Meanwhile, knowledge process outsourcing enables companies to outsource knowledge-related work, including research and development, innovation, and creativity.


Business process outsourcing typically operates from developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost of living and bigger populations. Different locations offer different advantages.

Size of BPO

The bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.


Offshore outsourcing refers to the process of delegating a part of operations or a department to an offshore country.

To maximize profitability and efficiency, companies choose to outsource to a different region or timezone. India, the Philippines, and South Africa are some of the popular countries known for offshore outsourcing services.


Onshore outsourcing or onshoring, meanwhile, is preferred by firms looking to delegate their services within their country.

Onshoring does not offer as much savings as offshoring or nearshoring. However, clients prefer this as a way to maintain their branding and satisfy their local markets.


Lastly, nearshore outsourcing is preferred by companies that do not want the hassles of time zones and cultural differences in offshoring but still want to get the best out of their delegated services.

Through nearshoring, businesses can collaborate with their teams located in nearby countries. This gives them the opportunity to maintain their local compliance and save on costs since most nearshore locations are cheaper than their onshore counterparts.

Functions of business process outsourcing

Collectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:

Finance and accounting

Outsourced finance and accounting services help businesses manage their books, monitor cash flow, and keep up with corporate income tax compliances without fuss.


Healthcare outsourcing, meanwhile, organizes various back- and front-end functions for the healthcare and insurance industries.

Creative and content

Creative services outsourcing covers everything from post-production of Hollywood movies to newspaper and website content.

Tech, IT and development

IT outsourcing involves delegating network management, web and app development, and cybersecurity protection to IT firms in different countries.

Sales & customer support

Some BPO providers specialize in sales and customer support for pre- and post-sales transactions. This helps companies meet the expectations and demands of their customers, keeping them satisfied even after their purchase.


BPOs and marketing firms can help in ongoing marketing, communication and branding activities for their clients. This helps them attract more suitable leads in a cost-efficient way.

Talent and HR

Businesses can delegate HR, recruitment, and compliance to professional employer organizations to maximize recruitment and workforce management.


Generalist BPOs help organizations accomplish general business administration and operational activities. This includes data entry, appointment setting, and other related functions.

Supply chain management

Lastly, e-commerce stores benefit from outsourcing supply chain management to manage warehouse and delivery processes.

The future of BPO outsourcing

We have gathered five expert opinions from renowned global business leaders. They shared how they perceive the future of outsourcing will be, including the trends that will prevail in the coming years.

Meg Marrs, Safer Senior Care

Meg Marrs of Safer Senior Care strongly believes that entrepreneurs and business leaders should outsource their essential tasks.

“Outsourcing certain roles has freed up my time to focus more on big picture strategy, rather than being completely meshed in the day-to-day tasks.” 

One thing is certain, outsourcing to support businesses growth is something that will never go out of trend.

Sean Nguyen, Internet Advisor

As for Sean Nguyen, Director of the Internet Advisor, outsourcing to streamline processes is another essential trend that businesses will continue to apply.

He quotes, “Outsourcing can be really helpful, even at the most incipient levels, because it allows you to streamline operations. If it's not essential to have it taken care of in-house, there is no reason to do so.”

Elandas Miller, Kicking It Sports

Elandas Miller of Kicking It Sports, has been outsourcing back office and creatives since 2017. “I like to think of outsourcing as a tool to help me get to my goals faster and more efficient without burning myself out.” 

Outsourcing to support both organizations' short and long-term goals is another trend that companies will practice in the foreseeable future.

Tom Baker, Tom's Projects

The founder of Tom's Projects, Tom Baker, offshores his entire product and development. “Outsourcing means that we can scale the team up and down when need be.” Scaling the workforce through outsourcing is, yet again, among the trends that will remain prevalent.

Bobby Reid, Capitol Tech Solutions

For Bobby Reid, founder of Capitol Tech Solutions “Outsourcing has helped our business by being able to provide expertise for a service quickly. While these contracts are outsourced, they are incorporated into our company culture when possible, since they are working full time with our firm.” 

Lastly, outsourcing to fill in talent gaps and expertise is one of the key trends that more and more organizations will utilize in the coming years.

The future of work is digital, says Outsource Accelerator Founder and CEO Derek Gallimore.

The world has moved on from manufacturing and creating products to providing services. And as we enter the post-pandemic world, he says we are “moving towards a single global economy.”

The concept of work dramatically changed with COVID-19, and things have changed for good. These changes made us realize that technology is available for remote and digital work interfaces.

Once showed an unsteady growth, the global outsourcing market spiked to US$245.9 billion in 2021. The sudden surge of demand brought by the pandemic, along with the worsened talent shortage, has led companies to increase their outsourcing efforts.

In a podcast episode, Derek explained, “There are eight billion people on the planet, and they are now all increasingly connected digitally.

There are [also] four billion people who are highly qualified professionals sitting around the world, and they're not just virtual assistants and basic roles. You can find [people with] PhDs, architects, accountants, or whatever you need for your business.”

To conclude, Derek believes that the global economy and a globally-sourced workforce are the future, and it is not going away.

Leaders all over the world also know that outsourcing is here to stay. Former US President Barack Obama says that jobs that have been outsourced cannot be brought back to the country.

As a result, it is better to retrain and re-skill the workers who have lost their jobs on account of outsourcing.

Obama further suggests that community colleges could provide the necessary skills for a person to be gainfully re-employed in the workforce. He adds that this is a necessity that Americans look forward to in the future.

Looking back doesn't always make people feel good, so it is essential that they retrain for the ‘jobs of the future.'

How to choose a BPO provider

Over the years, outsourcing has been the go-to strategic practice for businesses looking to scale their operations effectively.

But just like any other venture, companies should be wary of the possible drawbacks of outsourcing before selecting bpo providers.

Risks of BPO outsourcing 

Despite its advantages, business process outsourcing done incorrectly leads to outsourcing risks that affect a company in one way or another.

Hidden charges

Some BPO vendors do not totally disclose the total fees they charge and their terms. Clients could experience “bill shock” upon seeing the hidden charges they get.

Compliance issues

Compliance is crucial, especially in handling financial information and dealing with intellectual property. BPOs that violate compliances could risk their clients' reputations and branding.

Problems with security

Lastly, BPO vendors with loose security compliance could risk getting their client's data exposed and used for malicious purposes.

Choosing the right business process outsourcing vendor

The key to successful outsourcing lies in choosing a suitable bpo company and working with them along the way. Here are some of the considerations to look for in a BPO vendor:


A BPO vendor's expertise can be shown primarily through their approach to their clients. Even without getting too technical, they can comfortably discuss the initial solutions to provide according to their client's requirements.


Especially when delegating functions involving sensitive information, a bpo company should be up-to-date and compliant with regulations relevant to their services.

Check for ISO, HIPAA, and PCI certifications as much as possible.

Employee satisfaction

A good BPO company also places employee satisfaction as its priority. Check on employee reviews online to see how the staff feels about their company.


The tools and equipment a BPO vendor uses largely affect their performance in general. Check to see if they use updated technology at work and how they train their employees to use them.

Top BPO companies in the world's top outsourcing hubs

A wide range of business process outsourcing companies in different parts of the world provide the utmost services to their Western and local clients.

Many of them even earned recognition by award-giving bodies due to their performance in both their roles and their level of care for the employees.

Check out the top BPO companies in several outsourcing destinations below.

Top BPO companies in the Philippines Top Indian BPO companies Top South African BPO companies Business Process Outsourcing (BPO) services

With the rise of new offshore outsourcing locations, companies can have better options in terms of location and services they can delegate.

However, finding a suitable BPO company can be a daunting task to be done on their own.

It's a good thing advisory services such as Outsource Accelerator are there to help them.

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 5,000 articles, 400+ podcast episodes, and a comprehensive directory with 3,000+ BPOs from different locations.

Outsource Accelerator's offerings make it easier for clients to learn about and engage with business process outsourcing companies worldwide.

Want to learn more about outsourcing? Check out the Inside Outsourcing book as well as the Inside Outsourcing book review today!

What is Lead Generation Virtual Assistant?

What is a lead generation virtual assistant?

A business cannot survive without customers, and customers were all leads once.

A lead generation virtual assistant assures you'll get a continuous stream of leads your sales agents can reach out to.

Lead generation virtual assistants also filter consumer and business prospects via outbound telemarketing and help streamline your company's sales processes.

They do the hard work of researching for leads and other pre-sales business administration duties. Your sales agents can focus on selling, and upper management can focus on their core responsibilities.

Duties of a lead generation virtual assistant

Lead generation virtual assistants are very beneficial for a sales team, especially in the long run. For one, they shoulder lead generation tasks on behalf of a business, getting potential clients and qualifying them.

Here's what they can do for you:

Coming up with a viable lead generation strategy Lead generation through online research and social media Lead research through applications and paid software Lead acquisition via LinkedIn Marketing platform List building Other duties as assigned Lead generation services provided by lead generation VA

A lead generation VA employs various tools and strategies to attract and gather high-quality leads effectively.

Some of them include the following:

Competitor research. Lead generation VAs take time to research the business's competitors and see their viability in outpacing the competition. Cold calling. They can be tasked to help with cold-calling efforts to reach and qualify leads. Appointment setting. Dealing with the VA side of work, lead generation virtual assistants can also set appointments with potential clients interested in learning more about the company's services. CRM management. They store qualified leads' information in a centralized record system to help the sales team look up for them easily.

What is Order Processing?

What is order processing?

Order processing is the sequence of steps that gathers a customer’s data, encodes their order, and passes it on to another department for fulfillment.

Depending on the industry, fulfillment can take the form of shipping or bookings and rentals.

Order processing is a crucial aspect of business processes that involves detailed steps from the moment a customer places an order to the final delivery of the product or service.

Further, depending on the scale of the business, business owners can choose to leverage technology to speed up order processing and use data science techniques to understand their customer base better and predict inventory and sales trends.

Some business owners, however, prefer to use more traditional pen and paper processes for their lower upfront and maintenance costs.

Role of an order processor

An order processor is in charge of managing a company’s database platform, responding to customers’ questions and concerns, processing orders, handling payments, and confirming order information before shipment.

In addition, order processors plan the shortest route in Google Maps, ensuring timely delivery and avoiding order delays and customer complaints.

Order processors work closely with delivery drivers and dispatchers to ensure accurate and timely delivery confirmation.

They require computer abilities and strong communication skills, particularly when dealing with consumer criticism of services.

Order processors are integral to the smooth operation of businesses that rely on efficient order processing and inventory management.

Why is order processing important?

Order processing is crucial since it leads to more revenue and better customer service. Manual order processing wastes time and money, whereas an efficient order processing system saves time and lowers overheads in the business process.

As soon as you use an order processing system in your business, you’ll be able to scale your business without becoming overwhelmed with customer messaging regarding inquiries and complaints.

By understanding the key steps involved in order processing, businesses can streamline operations, meet customer expectations, and stay ahead of the competition.

From receiving customer orders to delivering the final product, the order processing workflow involves multiple stages that require careful coordination and timely execution.

Choosing the right order processing software

When choosing order processing software for your business, it is important to consider your specific needs and requirements. Here are some factors to take into account:

Features. Make sure the software has the features you need, such as order entry, inventory management, and reporting tools. Integration. Ensure that the software can integrate with your existing systems and tools. Scalability. Choose a software solution that can grow with your business. Cost. Consider the software's cost and weigh it against the potential savings and efficiencies it can provide. Significance of order processing systems

Investing in an order processing system for your business can have a multitude of benefits. These systems can help reduce order processing times, improve order accuracy, and enhance customer satisfaction.

By automating the order processing process, you can also free up valuable time for your employees to focus on other important tasks.

Order processing systems are vital for a warehouse management system as they optimize the flow of orders through the entire fulfillment process.

Outsourcing order fulfillment process

Due to advances in telecommunications technology and cloud-based storage, the order fulfillment process can now be digitized for a considerable price.

Finding the skills to use the data from digital order processing is a much more cost-effective alternative for small business owners because of outsourcing.

Thanks to advances in telecommunications technology and cloud-based storage, order processing can be digitized much more cheaply.

And thanks to outsourcing, finding the expertise to leverage the data from digital order processing is a much more economical option for small business owners.

Efficient order processing is crucial for maintaining customer satisfaction and driving revenue growth.

Outsource Accelerator provides you with access to great order processing specialists. You can outsource from the Philippines starting from $6 per hour, saving up to 70% on staffing costs.

We make it easier for clients to learn about and engage with back-office outsourcing.

Why your business should outsource order processing

Outsourcing order processing can be an effective way for businesses to streamline their operations and focus on core activities. The pressure of managing and maintaining an order processing and fulfillment system is eliminated when you outsource order processing.

Many companies are turning to outsourcing as a cost-effective solution to manage order processing needs effectively.

Here are some reasons why businesses need to outsource order processing services:

Help make data-driven decisions 

When data is distributed across various platforms, it’s difficult to keep track of it. Order processing makes it simpler to assess available data and make data-driven choices by allowing users to access all sales order data in one location.

Since you can see the entire process, order processing makes it easier to recognize real-time issues. Making data-driven decisions can help companies save money for the business.

Further, fixing even the smallest inefficiency may drive supply chain efficiencies and have a big impact on the bottom line when order volume is high.

Saves time and effort

When you started as an entrepreneur, every hour you spend analyzing fulfillment difficulties is an hour you might be spending on more strategic tasks such as product development or brand growth.

It’s a good start to do everything yourself, but order processing will be a big help to better understand your customer and increase sales.

One advantage of outsourcing order processing is that you won’t have to appoint, train, or deploy customer service and fulfillment employees because the offshore model will take care of everything.

Increase customer satisfaction

Outsourcing order processing services can greatly improve customer satisfaction by ensuring orders are processed accurately and efficiently, resulting in timely delivery of products.

This can lead to happier customers and repeat business, as delays or errors in processing can negatively impact your business reputation.

By streamlining the order fulfillment process, businesses can improve customer satisfaction and loyalty.

Cost savings

Another benefit of outsourcing order processing is cost savings. In-house processing is expensive, requiring investment in technology, staffing, and infrastructure. Outsourcing lets you pay for needed services without overhead costs.

Outsourcing helps avoid errors and delays from in-house processing. Third-party providers process orders quickly and accurately, reducing risks and costs.

Access to specialized expertise

Outsourcing order processing services enables businesses to access specialized professionals who streamline workflows, implement best practices, and enhance efficiency.

Leveraging their skills leads to improved accuracy, faster fulfillment, and increased customer satisfaction.

Further, overcoming personnel and resource attrition, as well as shorter turnaround times and higher efficiency and quality, are benefits of outsourcing order processing.

Scalability and flexibility

One advantage of outsourcing order processing is its scalability. As your business grows and order volumes change, a third-party provider can adjust its services to meet your needs.

This flexibility helps your business manage peak seasons and high demand without compromising service quality.

Focus on core competencies

By outsourcing order processing services, your business can focus on core competencies and strategic initiatives, leading to more innovation, growth, and competitive advantage.

Instead of being overwhelmed by daily tasks, your team can prioritize value-added activities for business success. Outsourcing order processing enables you to focus on your core business processes, such as sales, marketing, and product development.

Tips for outsourcing order fulfillment process

Ensure effective order management process flow when outsourcing by applying the following:

Define clear objectives. Clearly outline your expectations, including turnaround time, accuracy, and communication frequency. Research potential partners. Investigate multiple fulfillment providers, considering their experience, reputation, and client testimonials. Understand cost structure. Request detailed quotes to understand pricing structures, including fulfillment fees, storage costs, and additional charges. Ensure scalability. Choose a provider capable of scaling your business growth without compromising efficiency or quality. Check technology compatibility. Confirm that your systems (e.g., inventory management and order processing) integrate seamlessly with the provider’s technology. Negotiate contract terms. Negotiate terms that align with your needs, including service level agreements (SLAs), termination clauses, and pricing adjustments. Establish communication channels. Set up regular communication channels to address any concerns, updates, or modifications promptly. Monitor performance. Regularly monitor key performance indicators (KPIs) such as order accuracy, shipping times, and customer satisfaction to ensure the provider meets expectations.

What is Sales?

What is sales?

Sales (also called direct sales) is a process where the ownership of a property or the performance of a service is exchanged for a price.

Typically, the sales process involves acquaintance, assessment, persuasion, and closing. It involves transactions from business to consumer or prospective customer.

The process of making a sale is distinct from marketing in that a sales transaction is typically conducted on a person-to-person basis. A marketing campaign, on the other hand, is tailored to target groups or business-to-business.

Sales strategies in BPO

In BPO sales teams, the sales process starts with targeting a contact and generating leads for the business.

These leads will then be contacted by the sales representatives to see their needs and tailor-fit the services of the company to them. They will then sell an offer for each customer they can freely accept or decline.

The presentation part may be a tricky one since not everyone will accept every offer. If the sell attempt got rejected, they should restart the sales process until they reach a deal.

A good sales department knows how to manage the sales process. They invest in creating a good first impression, understand a customer's needs and wants, and can tailor the customers' talking points to the solutions they sell.

They also help manage the process of transferring custody of the product or service to the customer.

Such a process requires skills in empathy, communication, creativity, and thoroughness and the expertise in applying those skills to specific products or services.

Sales outsourcing

As with any skilled professional team, great sales teams require continuous efforts of training and excellent management protocols to achieve your business goals.

Some businesses opt to farm out their sales and marketing teams from an external provider. This is because they need help handling their entire marketing organization to improve their sales enablement platform.

Other times, some businesses need help crafting a sales strategy that works for their business environment, attracts their prospective customers, and turns them into loyal ones.

Outsource Accelerator specializes in helping small & medium-sized enterprises (SMEs) with 2,500 employees, typically based in the high-cost English-speaking world.

We are the experts in transforming these businesses with sales outsourcing.

Who needs sales outsourcing?

Businesses that lack resources, such as manpower or time, to enhance their sales process often consider outsourcing. Without the right tools, salespeople would spend less time on sales.

A typical salesperson spends the majority of his time updating Excel sheets and status, going to meetings, filling out timesheets, and other administrative tasks.

Sales outsourcing allows salespeople to concentrate on selling products and services. It also enables sales teams to focus on relevant strategies, engage with customers, and increase revenue growth.

5 reasons to consider sales outsourcing in your company

Sales outsourcing may not be suitable for all organizations. Look at the following instances to see if they occur in your business before considering outsourcing sales and marketing:

Less manpower. You have a small sales team that can't keep up with the number of leads coming in. Financial restrictions. You don't have enough money to recruit skilled salespeople. New marketplaces have opened up. Your startup needs to expand into new industries, but you don't have the sales resources or skills to do it. Limited supply. Your sales team's inability to sell due to a lack of research, advertising, and offering. Overwhelmed with manual tasks. Your sales team is overwhelmed with administrative responsibilities, leaving little time to sell your products and services. Benefits of sales outsourcing

Here are some benefits of sales outsourcing:

Reach out to potential customers

When it comes to having enough salespeople to sell in regions and sectors, startups and small to medium-sized businesses are often pressured.

Furthermore, companies frequently have a large number of business prospects that they are unable to pursue due to resource restrictions. Sales organizations can also use an outsourced team to study the selling process, conduct strategies, and establish long-term business goals.

Advanced sales and speech analytics can then help you fine-tune your marketing before extending it to a larger group of clients and prospects.

Support new product or service rollouts

One of the greatest benefits of outsourcing sales is that it may be used as a platform for testing new sales strategies and promoting innovation.

In some situations, experts assist in determining how a certain product and service is accepted in the marketplace. This includes determining appropriate pricing for offerings.

Improve omnichannel customer engagement

Organizations that use the experience of sales agents or representatives who have demonstrated success in digital channels. This can include online, chat, and social media that can help improve their omnichannel performance.

Meanwhile, many sales executives are only now recognizing the engagement between prospective customers that chat and messaging can provide.

By interacting with consumers who prefer to use chat, companies that rely on outsourced partners with proven digital engagement abilities among their salespeople may achieve remarkable results in boosting unit volume and Net Promoter Score (NPS).

Collaborating with a partner who becomes a brand extension

Outsourcing provides a significant competitive advantage for businesses since it allows them to expand with resources that are compatible with the company's social values.

Outsourcing sales also enables a sales organization to standardize its process to gain a competitive edge in the industry that it belongs to.

Outsourcing firms can help you find the best business solutions and skill sets that your company needs to offer a satisfying customer experience.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image