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Corporate-level strategy


What is corporate-level strategy?

A corporate-level strategy refers to a company’s top management’s approach to managing and guiding the company. These strategies are made for the long-term operations of the business but they can be adjusted along the way if changes in the market occur. 

It also affects the company’s finances, management, human resources, innovation, marketing, and everything in the company. 

The purpose of a corporate-level strategy is to increase profit and maximize and maintain financial success in the future. 

In addition, this plan of action helps to increase competitive advantage over competitors and to continue to have a unique image in the business market. 

When creating a corporate-level strategy, you need to break down all the steps so your employees can clearly see the path that you want them to take. 

What is corporate-level strategy

Key characteristics of a corporate-level strategy

Here are the key characteristics of corporate level strategy, as listed by GetSling.

Long term

Corporate-level strategies are made for the long term process rather than the short term. You can create a strategy quickly, but the implementation and completion will take a long time because your business cannot adapt easily.

As you decide on changes, you also need to prepare the people around your business in order for them to accept the change.


Corporate-level strategies make your business more flexible in the market and prevent it from falling down.

You want your business to cope up with consumer demands, your corporate-level strategy should be as powerful, dynamic, and impactful as possible. 

Aligned toward goals

Corporate-level strategies affect the business for the better. The strategy gives every department, management team from the owners down to the employees a place to focus their efforts. 

Corporate-level strategy gets everyone aligned toward your goals and it may help to bring up the customer, market, and the whole industry to a new level.


Corporate-level strategies are far-reaching and will have a positive impact on the whole business, from the top management down to the newest employee. 

Every department, executive, manager, and employee has a place to do tasks with effort.

If upper management, middle management, and the employees are pulling in completely different directions, it would not be beneficial to the company. 

Corporate-level strategy gets everyone set towards their goal and pulling in the same direction.

Types of corporate-level strategy

Strategies may come in various forms. When establishing your company’s corporate-level strategy, you should look for the best way to achieve the planned objectives.

Types of corporate-level strategy

Expansion strategy

You can use an expansion strategy if you are planning to innovate new products and reach a wider target market. 

This strategy can also be used if your business needs to upgrade the level of operations like dealing with new clients or hiring more employees.

Expansion strategy looks at the methods of getting more revenues for executives but it can also help with the expansion of employee benefits.

Stability strategy

When you start dealing with clients in your sector, you’ll use the stability strategy. This method also assumes that your firm is thriving under its existing business model. 

Companies should use a stability plan to guarantee that your company can make gradual progress while still generating income.

Retrenchment strategy

A retrenchment plan requires careful consideration of changing your company model. This might mean that a product’s production stops or its functioning reduces. 

Entrepreneurs may need to spend extra time on accounts receivable to guarantee that you’re paid for the services you supplied.

A retrenchment strategy is only used when your company needs to protect and solve some issues in the business. 

Before you use this strategy make sure that you already have your SWOT analysis in your hand to see if this strategy will work in your brand.

Combination strategy

A combination strategy is the mix of expansion, stability, and retrenchment strategies to create your business model.

The purpose of this strategy is to increase your company’s performance and find out which aspects of your company can grow. 

A combination strategy makes it easier for you to make adjustments to your business strategy because you can be more flexible on applying them.

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