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Southern Research Group

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Integrated Marketing Research for Informed Decisions! Southern Research Group (SRG) is a leading marketing research and political consulting firm located in Jackson, Mississippi. The company was established in 1985 and has gained depths of experience in all business types including government agencies. The firm uses quantitative and qualitative research in a dynamic way for its customers.

Starting with client objectives, SRG designs research to provide the data analysis that will be clearly understood by the client.



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Dan C. Davis, Owner

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About Southern Research Group: Review and comparison

SRG is an innovative marketing research and Business Process Outsourcing (BPO) services provider headquartered in Jackson, Mississippi. This firm has been providing cost-effective marketing research and consulting solutions for consumer and healthcare businesses since 1985.

The firm incorporates the latest tools to keep businesses’ data up-to-date and secure to ensure more effective decision-making.

Since its inception, SRG has helped businesses achieve their goals as quickly and practically as possible. Its current company size is 11 to 50 employees, and its last reported revenue is $1.42 million.

Southern Research Group Outsourcing

The firm takes a customer-centric approach to provide dynamic quantitative and qualitative research services for clients on a consumer and healthcare-related focus. They also use the latest tools for ensuring all marketing research gets completed on time and with little to no mistakes.

In addition, SRG has conducted thousands of surveys for businesses interested in their services.

Southern Research Group’s BPO services and pricings

SRG is a dynamic outsourcing provider that offers the following services:

  • Brand awareness
  • Customer and employee satisfaction
  • Creative concept testing
  • New product and services development
  • Custom research
  • Advertising awareness and tracking
  • Focus groups
  • Internet, telephone, and direct mail surveys
  • Interview monitoring
  • Inbound calling services
  • Benchmark political and issues studies
  • Attitude and awareness studies

In addition, the firm offers these services to businesses in several industries, including utilities, hospitality, banking, finance, healthcare, restaurants, education, retail, gaming, and state or county government. 

SRG’s pricing

SRG’s pricing will depend on the client’s requirements or business needs. For example, clients interested in the firm’s inbound calling, research, and focus services will have to pay more each month for a specific number of services that resonate with them than clients who only need enhanced market research solutions.

How Southern Research Group outshines its competition

The firm takes pride in helping businesses enhance their decision-making processes to ensure their operations implement more practicality while completing short-term and long-term projects. Their formula for success includes:

  • Selecting and training the most qualified or experienced team members to use technology and tools for the client’s business needs
  • Prioritizing accurate data to support strong decisions
  • Exceeding the expectations of clients and customers by resolving their issues with minimal error in a short time
  • Creating focus groups to help businesses improve their marketing and public opinion issues
  • Constructing flexible plans for clients to follow based on their professional interests and budget

In addition, SRG offers excellent job creation and employment opportunities for marketing and research specialists in the United States.

Key executives

Dan C. Davis (President and Owner)

Dan C. Davis has been SRG’s President and Owner since 1985. He’s responsible for the firm’s overall operations and staff and makes decisions for how the company is run. Additionally, Davis has over 30 years of experience in marketing and research.

Adam Sturdivant (Accounting Manager)

Adam Sturdivant has been SRG’s Accounting Manager since 2010. He oversees the firm’s accounting department and keeps track of all team members’ performance to ensure they’re fit for the firm’s talent.

Southern Research Group reviews and comparisons

SRG is an innovative marketing research and BPO services provider in Mississippi. Although we currently don’t have in-depth reviews about this company, we recommend comparing it with other marketing research firms offering flexible, nationwide service for businesses of any size, non-profit organizations, or local government.

Southern Research Group’s contact information

Southern Research Group’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

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In addition, you may email them at [email protected] or call 601-977-0111.

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