Home » Glossary » Peer Group (Call Center)

Peer Group (Call Center)


What is a Peer Group in Call Center?

The peer group in the call center industry is a list of comparator companies that are selected by compensation committees, investment firms, and proxy advisors. At the start of each month, a team uses a formula to detect these firms. It was based on a combination of your business characteristics and your email qualities. It serves as a market benchmark for evaluating executive pay levels and comparing pay patterns.

Different types of peer groups may develop depending on the analytical needs and availability of the data. For instance, ad hoc peer groups may include recent market entrants, low-capital or low-equity deposit-holders, high-performance deposit-holders, and deposit-holders focusing on lending to particular types of borrowers.

Importance of peer groups in call centers

Peer group evaluation is now an essential step in ensuring effective compensation practice. However, choosing which companies to consider as “peers” can be a tough thing for many, especially for companies with a foothold in different markets.

Peer groups are selected to encourage you to associate your results with related businesses. You can see how you measure various percentiles in your peer group on each of the benchmark sites.

In addition, analysis of peer groups provides insight to the managers and internal performance tracking and sales departments. This allows them to appreciate the positioning of discount funds in a competitive climate.


What is a Peer Group in Call Center?
What is a Peer Group in Call Center?
Outsourcing FAQ

What is Peer Group?

What is a Peer Group?

A peer group is a group of individuals, typically of the same age bracket, culture, and social class, with whom a person interacts and who are likely to affect a person's views and behavior. Peer groups are different from your family, school, and community. Between peers, people learn to establish relationships on their own. Peer groups also provide an opportunity to explore interests that adults can not express or authorize with their children.

A peer group offers you insider access to knowledge gained by other industry executives that you can go to school and use for your gain. As a result, you will be able to scale your company quicker and easier than you would have hoped.

Importance of peer groups in call centers

Peer group interactions in call centers often result in higher interpersonal interaction and enhanced moral relations. Therefore, coworkers who celebrate each other's wins and assist when things get tough are key players in creating an inclusive work climate.

Peer networks have a massive effect on the personal and social changes of individual groups. They have a viewpoint outside the point of view of the person. Part in peer groups often learns how to establish relationships with people in the social system. Peer groups in community members have been valuable social reference points. The peer groups teach the customs, social expectations, and diverse philosophies of the members.

What is What is business process outsourcing?

What is Business Process Outsourcing BPO?

Business Process Outsourcing (BPO) is the delegation of business processes to an external service provider to a nearby or farther location. BPO uses various technology-enabled services to optimize the delivery of services.

Some of the usual outsourced business functions are the following.

Payroll Accounting Human resources Customer service Sales Marketing

In the case of content providers, these could mean hiring writers, remote editors, or virtual assistants.

BPO speeds up processes and enhances efficiency. Companies that outsource some of their business processes use their time on core services and competencies.

With this shift in focus, companies improve their current processes which may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies.

Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so. Outsourcing services can also help them save costs and resources in hiring suitable employees.

How does Business Process Outsourcing work?

Business process outsourcing happens when a business taps a third-party service provider to operate some of its internal processes. Such ‘processes’ include customer service, accounting and finance, or sales.

It is different from hiring an agency to do specific tasks, as the outsourcing provider (BPO) is more concerned with the ongoing production of labour-intensive tasks, instead of the higher-level strategy and guidance.

Now, business process outsourcing has broadened and is more akin to staff augmentation, or staff leasing.

What are the benefits of business process outsourcing?

There are many benefits to outsourcing, as well as some downsides and risks. The common benefits include:

Cost savings

Companies can enjoy savings of up to 70% by leveraging the salaries and costs in countries such as the Philippines and India.

Global market

Businesses get to access a bigger pool of talent that can fit their requirements. They can have better options in hiring employees since they are not limited to what is available in their home countries.

Global presence

At the same time, business process outsourcing opens clients to global trade opportunities. They can establish their global presence and expand more easily to other locations since they already have operations in the area.

Flexible workforce

BPO reduces internal local compliance obligations including providing additional office spaces to employees. Instead, organizations can hold their business operations on a remote setup, most usually having their teams in an office provided by the BPO firm.

Leverage skill

Companies cannot always do everything on their own. BPO enables them to leverage the skills of other specialist companies on more complex tasks such as accounting and IT.


Lastly, BPO enables organizations to focus on their core business functions. This is since most of their non-core business operations are done with the help of a reliable service provider.

Business process outsourcing examples

The business process outsourcing sector is a vast industry, generating over $200bn annually, and employing millions of people worldwide.

BPO can be seen in different forms and contexts, from hiring single staff to getting an offshore team. Some examples of BPO include:

Big enterprise

Facebook and Uber outsource many of their operational functions, including content moderation for Facebook, and customer service for Uber

Medium-size businesses

A medium business with 50-500 staff might outsource the labour-intensive accounting and finance functions to a team in the Philippines.

Small business and entrepreneur

It is common for small business owners to have a Virtual Assistant (VA) working for them full time and remotely from the Philippines.

What are the different types of BPO?

The type of business process outsourcing can be characterised by their specialisation, location, and size.

Generalist or specialist BPOs

Business process outsourcing is in the human resources and professional services sector. However, their services extend across all industries. The majority of BPOs are generalists, in that they offer a full range of professional services.

Meanwhile, some specialise in certain verticals such as the following.

Legal process outsourcing

Legal process outsourcing deals more with delegating legal processes and compliances to legal firms in another area.

Knowledge process outsourcing

Meanwhile, knowledge process outsourcing enables companies to outsource knowledge-related work including research and development, innovation, and creatives.


Business process outsourcing typically operates from developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost-of-living and bigger populations. Different locations offer different advantages.

Size of BPO

The bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.

Functions of business process outsourcing

Collectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:

Finance and accounting

Outsourced finance and accounting services help businesses manage their books, monitor cash flow, and keep up with corporate income tax compliances without fuss.


Healthcare outsourcing, meanwhile, organizes various back- and front-end functions done for the healthcare and insurance industries.

Creative and content

Creative services outsourcing covers everything from post-production of Hollywood movies to newspaper and website content.

Tech, IT and development

IT outsourcing involves delegating network management, web and app development, and cybersecurity protection to IT firms in different countries.

Sales & customer support

Some BPO providers specialize in sales and customer support for pre- and post-sales transactions. This helps companies meet the expectations and demands of their customers, keeping them satisfied even after their purchase.


BPOs and marketing firms can help in ongoing marketing, communication and branding activities for their clients. This helps them attract more suitable leads in a cost-efficient way.

Talent and HR

Businesses can delegate HR, recruitment and compliance to professional employer organizations to maximize recruitment and workforce management.


Generalist BPOs help organizations accomplish general business administration and operational activities. This includes data entry, appointment setting, and other related functions.

Supply chain management

Lastly, e-commerce stores benefit from outsourcing supply chain management to manage warehouse and delivery processes.

Top BPO companies in the world’s top outsourcing hubs

A wide range of business process outsourcing companies in different parts of the world provide utmost services to their Western and local clients. Many of them even earned recognition by award-giving bodies due to their performance in both their roles and their level of care for the employees.

Check out the top BPO companies in several outsourcing destinations below.

Top BPO companies in the Philippines Top Indian BPO companies Top South African BPO companies Business Process Outsourcing (BPO) services

With the rise of new offshore outsourcing locations, companies can have better options in terms of location and services they can delegate. However, finding a suitable BPO company can be a daunting task to be done on their own.

Good thing advisory services such as Outsource Accelerator is there to help them.

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 2,500+ BPOs from different locations.

Outsource Accelerator's offerings make it easier for clients to learn about, and engage with, business process outsourcing companies worldwide.

Want to learn more about outsourcing? Check out the Inside Outsourcing book as well as the Inside Outsourcing book review today!

What is Entrepreneur?

What is an Entrepreneur?

An entrepreneur is the founder or creator of a new business, bearing its risk and enjoying its rewards. They build a company (possibly from scratch), and aggregates capital and labor in order to produce goods or services for profit. They also play a key role in any economy, and depending on the success of their business, they provide employment and growth opportunities.

The entrepreneur is primarily responsible for how the company runs and operates. An entrepreneur who regularly launches new businesses, sells them and then starts new businesses is called a “serial entrepreneur.”

Examples of successful entrepreneurs

Here are some examples of famous and successful entrepreneurs:

Steve Jobs of Apple Vera Wang Bill Gates of Microsoft Ariana Huffington of The Huffington Post and Thrive Global Jack Dorsey of Twitter Emily Weiss of Glossier

What is Domestic Outsourcing?

What is domestic outsourcing?

Domestic outsourcing, more commonly referred to as onshore outsourcing, is a strategic form of business process outsourcing where a company outsources its business functions to a third-party provider located in the same country where the business is headquartered.

Back office functions like customer service, IT operations, and accounting are usually the roles outsourced to these third-party providers.

Domestic outsourcing keeps a company’s core team focused on their main responsibilities, and it reduces the worry about additional employees’ equipment, benefits, office space, and so forth. It also helps save on costs while hiring a dedicated outsourced team with the right educational backgrounds for the job.

Domestic outsourcing vs. offshore outsourcing

Offshore outsourcing is the complete opposite of domestic outsourcing. It is the other form of a strategic solution that refers to when a company outsources its business functions to a third-party provider located in a far-off country, most commonly Southeast Asia.

The top outsourcing destinations in Asia include the Philippines, India, China, Singapore, Malaysia, Thailand, and Singapore.

Benefits of domestic outsourcing

While domestic outsourcing can still help businesses save money, clients won't have as many savings as when they outsource offshore.

However, they can still enjoy the following benefits that domestic or onshore outsourcing provides.

Less time zone difference

Businesses hiring in their home countries can experience less to no time zone difference. With this, they can easily synchronize their in-house personnel with their offshore team for better collaboration.

Better communication

Since they won't experience language barriers or cultural differences, clients and their outsourced teams have better communication and understanding at work.

Localized support

Companies can provide their customers with more localized support through their domestic outsourced teams. This gradually helps in improving customer experience and satisfaction better.

A different layer of security

Domestic outsourcing can help firms have another layer of security from intellectual property and other issues that may arise when hiring overseas contractors.

Long-term cost savings

As mentioned, businesses won't have as many cost savings when they outsource domestically compared to their offshore counterparts. However, clients can notice having bigger savings in the long run out of their operations.

Services delegated through domestic outsourcing

While many businesses nowadays delegate the majority of their operations offshore, companies can still delegate some of their services strategically through an outsourcing company located within the same country.

Some of the services that can be outsourced domestically include the following.

Software development

Some startups choose to delegate software development to a local development firm or service provider.

Labor costs in these providers are usually the same as when they create an internal team. However, businesses get to save long-term on their resources and the hassles of intellectual property issues through this.


Domestic outsourcing is also helpful for managing warehouses and shipments. They can tap a procurement provider that can get the best international shipping for them or a generalist BPO for inventory management.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 3,000+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.