Campaign List

What is Lead Generation?

Lead generation aims to get the attention of inbound, or outbound, prospective customers and turn them into leads - creating interest to avail a product or service. Lead generation mostly uses digital means and has been undergoing increasing changes in the past years due to the advancement of more sophisticated online systems.

Some examples of lead generators include live events, online content, online advertisements, email marketing, and social media. With the trend, the buying process has dramatically changed; thus, industries need to find new tactics to reach buyers and create clamor to entice them. With lead generation, enterprises focus on being found instead of finding customers through advertising and email blasts. Industries have now learned to build continuous relationships with customers.

Generating leads is essential in transitioning the buying journey of a site visitor to becoming a delighted customer. Lead generation is considered to be an inbound marketing strategy that involves a wide range of campaigns, strategies, and tactics, aiming for a significant number of attracted audiences to be sales-qualified leads. As a visitor starts to show interest in your company's product and service with the provision of valuable content, the conversion is more organic. Lead generation then stands as to what it is made to be: a natural way of initiating and warming up potential prospects of the business to be key buyers.

Outsource Accelerator provides you access to great lead generation experts that you can outsource from the Philippines starting from $6 per hour, where you can save up to 70% on staffing costs. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing lead generation.

What is Business Process Outsourcing (BPO)?

Business Process Outsourcing (BPO) is the engagement of services from a third-party provider. BPO uses various technology-enabled services to hasten the delivery of services. The business activities could be back-office such as, but not limited to, payroll, accounting, human resources, or front office jobs like customer service, sales, and marketing, etc. In the case of content providers, these business activities could mean hiring writers, remote editors, or virtual assistants.

BPO speeds up processes and enhances efficiency. Companies that outsource some of their business activities use their time on core services and competencies. With this shift in focus, companies improve their current processes that may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies. Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so.

When a business engages an external specialist to manage and operate some of its internal processes, it's referred to as business process outsourcing. Such ‘processes’ include customer service, accounting and finance, or sales. It is different from hiring an agency to do specific tasks, as the outsourcing provider (BPO) is more concerned with the ongoing production of labour-intensive tasks, instead of the higher-level strategy and guidance.

Now, business process outsourcing has broadened and is more akin to staff augmentation, or staff leasing.

There are many benefits to outsourcing, as well as some downsides and risks. The common benefits include:

The business process outsourcing sector is a vast industry, generating over $200bn annually, and employing many millions of people worldwide. Some examples include:

Facebook and Uber outsource many of their operational functions, including content moderation for Facebook, and customer service for Uber

A medium business with 50-500 staff might outsource the labour-intensive accounting and finance functions to a team in the Philippines.

It is common for small business owners to have a Virtual Assistant (VA) working for hem full time, remotely from the Philippines.

The type of business process outsourcing can be characterised by their specialisation, location, and size.

Business process outsourcing is in the human resources and professional services sector. However, their services extend across all industries. The majority of BPOs are generalist, in that they offer a full range of professional services, although some specialise in certain verticals (ie accounting, or animation).

Business process outsourcing typically operates form developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost-of-living and bigger populations. Different locations offer different advantages.

The bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.

Collectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:

A wide range of BPO companies in different parts of the world provide utmost services to their Western and local clients. Many of them have even earned awards and recognitions by award-giving bodies due to their performance on both the roles they take and on their way of taking care of the employees.

Check out the top BPO companies in several outsourcing destinations below:

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 4,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, business process outsourcing.

What is Digital Marketing?

Digital marketing is the use of a management strategy that incorporates electronic products and services. Digital marketing may apply to the use of content marketing, social media marketing, or affiliate marketing to increase brand or business awareness. 

Businesses use different marketing strategies to reach more customers and deliver the information they can use in decision making. At the heart of digital marketing is defining clear goals. Without these goals, digital marketing would be a waste of time, effort, and financial resources. 

Digital marketing campaigns require both creative and technical aspects to work. These include:

A digital marketing campaign can either be paid or free. Paid marketing campaigns might have a better chance of being successful than with free marketing. However, one can’t rely on just paid marketing efforts. You still have to ensure you aren’t wasting valuable resources.

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing digital marketing.

What is Social Media Support?

Social Media Support refers to providing customer service and interaction via social media platforms such as Facebook, YouTube, Instagram, Twitter to name a few. A well-oiled social media support team can make communities and raise brand awareness by attracting those bystanders by providing outstanding customer service.

Because of the openness of social media, there are different customer service challenges that are not present with email or phone call support. From a bystander's perspective, every negative comment left unremarked upon can be a mark against a company and, in addition, social media is sometimes treated as the last resort to get a resolution where email and phone support has been found wanting. Lastly, social media also creates an "always-on" expectation, since there is so much stimulus, a response that is not prompt can be treated as no response at all by the customer.

How people communicate with each other has changed rapidly over the past decade and there is no more ubiquitous sign of this than social media. Social media accounts are now regularly used by customers to question, make comments, and raise their concerns with a company and thanks to the open nature of social media, there are many bystanders looking in to see how the company responds to customers and how customers review the company's products. As such, it is a great way for companies to create communities around their products.

Outsource Accelerator provides you access to great social media support specialists that you can outsource from the Philippines starting from $6 per hour, where you can save up to 70% on staffing cost. We make it easier for clients to learn about and engage with social media support outsourcing.