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Direct Line

4.0/5 • Glassdoor rating


Award Winning Excellence – Our history of award-winning, 24 hour live call center services is due to our commitment to excellence in everything we do, every message we deliver, every call we take because EVERY CALL COUNTS. Since 1979, our reputation has been built upon the quality of work we deliver. Our strong attention to detail during every stage of the messaging process sets the stage for excellence.

Direct Line Tele Response is Your Voice of Excellence.



Public or Private


Seats or staff



$5 mil. - $10 mil.





Ken B. Goldenberg, Business Owner

Year Founded


Countries of fulfillment




Contact information


About Direct Line: Review and comparison

Direct Line is a 24-hour live call center services company based in Berkeley, California. It has provided messaging services to all industries and business sizes in North America since 1979.

They provide 24-hour live answering, after-hours answering, an employee attendance line, and a live virtual receptionist. Direct Line shapes messaging to allow clients more time on strategy and other primary operations.

Clients are businesses based in the US and Canada. Direct Line gathers information and links communication between clients and their callers. The company has between 101-200 team members and makes between $1 million and $5 million annually.

It has been the winner of the ATSI Award of Excellence every year since 2002 and has an accredited business rating of A+ from the Better Business Bureau.

Direct Line Outsourcing

The company values its ability to handle business messaging details. Among other types of calls, Direct Line works with the 60% of mobile users who call a business when they are ready to buy. It also provides inbound call taking, messaging, urgent dispatch, and other answering services 24 hours a day, 7 days a week, 365 days a year.

Ruth and Larry Goldenberg founded the company. They focused on messaging services for medical professionals and healthcare operations. Now Direct Line serves all industries across North America. 

Direct Line’s BPO services and pricings

Direct Line specializes in professional call center services and offers the following services:

  • 24-hour live answering
  • HIPAA compliant medical answering
  • Live virtual reception
  • Attorney and legal answering
  • CRM integration and custom reporting
  • Employee hotlines and labor compliance
  • Absentee management answering
  • Urgent and emergency dispatch
  • Bilingual answering 
  • Alert monitoring

The company provides collaborative culture, technological infrastructure, and quality services to all industries in the US and Canada.

Direct Line’s pricing

Direct Line collaborates with your existing reception and administrative teams to increase outputs. This efficiency fixes pricing to a time frame and resource and so remains within your budget.

How Direct Line outshines its competition

The company’s mission is “to provide quality answering and call center services as required by our clients while providing a cooperative and collaborative work environment that encourages and rewards efficiency and excellent performance” as stated on its website. 

It accomplishes this with processes, technology, and training for any business that needs call services. In these three process areas, Direct Line further provides:

  • A positive client and caller experience
  • 100% ATSI certified, American staffing
  • Quality-controlled processes
  • 34/7/365 service and business continuity
  • Custom message delivery
  • Award-winning telecommunications technology
  • Dedicated account managers

Direct Line also has a combined 100 years of experience with leaders in quality assurance and accountability. 

Key executives

Ken Goldenberg (Owner, President)

Ken Goldenberg graduated with a business administration degree from San Diego State and is the second-generation owner of Direct Line. After his parents retired in 2012, Ken took over as President and Owner and now has 25 years of messaging experience.

Direct Line reviews and comparisons

Direct Line is a messaging and calls service company based in Berkley, California. The company averages 3.5 out of 5 stars from 67 reviews on Indeed. The highest category is Pay and Benefits at 3.5, and the lowest is job security and advancement at 3.0.

Direct Line’s contact information

Direct Line’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call 888-365-2424.


Direct Line news, podcast & articles

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Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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