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3.7/5 • Glassdoor rating


Customer Benefit Services is one of the trusted business process outsourcing companies in Cebu. Although the company’s foundation was laid by Ron Johnson in 1972, it finally came into being in November 2010. As a provider of both onshore and offshore outsourcing services, Customer Benefit Services offers world class solutions to clients all over the globe. With their excellent client support services and unmatched technical expertise, Customer Benefit Services has become one of the leading marketing outsourcing companies in the Philippines.

Customer Benefit Services is a leading customer support company that specializes in providing sales, answering services, decision support, telemarketing, continuous support and quality assurance services to clients all over the globe. The core beliefs that guide Customer Benefit Services are positive thinking, hard work and perseverance. Since it incorporation, Customer Benefit Services has always aimed at establishing stable and promising careers of employees, squaring client deals and providing reasonably-high returns to investors.

As a marketing firm, Customer Benefit Services believes in creating a unique niche for themselves by providing client-specific solutions. They focus on developing and fostering mutually-beneficial relationships with clients and serving them in the most cost-effective manner. Within a few years of its incorporation, Customer Benefit Services has created a unique mark for themselves as a business outsourcing company. The company is headquartered in Cebu City, The Philippines.



Public or Private


Seats or staff



$1 mil. - $5 mil.





Rhobi Lyn Virganio , Chief Financial Officer

Year Founded


Countries of fulfillment




Contact information


About CBS: Review and comparison

Customer Benefit Services Incorporated (CBS) is an information technology and services provider based in Cebu. The founders created CBS in November 2010 in the Philippines, but Ron Johnson laid the firm’s bedrock in 1972. CBS grew to be a renowned business process outsourcing center over the years. 

The BPO company offers call center services to international clients, an offshore aspect of their company services. CBS focuses on enabling businesses to reach their full operations capacities. Without requiring back-breaking investments, the firm offers flexibility and global reach based on its pool of existing clients.

Through its decades of experience in the industry, CBS has expanded its operations while retaining its core principles. The company’s current company size is 11-50 employees.

CBS Outsourcing

Their principles center around getting their customers the best market deals. The BPO company assures its ability to connect to each customer, stemming from how the company began its operations. The company also rewards loyal customers and ensures clients get fair returns on investments. 

Progressing from a one-person company making door-to-door sales, CBS has evolved. As a result of technological dynamics, the company now has avenues to relate directly and virtually with clients.

CBS’s BPO services and pricings

CBS is an effective outsourcing provider with the following services:

  • Sales (Telecommunication sales method)
  • Answering services
  • Telemarketing
  • Sales Training
  • Quality Assurance Reviews (for calls)
  • Customer service and retention

The firm has worked with many clients in different industries and sectors and offers decision support and high-quality customer service. Here, the company compares current trends to previous ones and comes up with the best position for the client.

CBS’s pricing

CBS’s pricing hangs on what services the client will require. The firm’s pricing is also dependent on how long the service will be for and the delivery modalities. The business can suit their pricing to meet clients’ needs. 

The company’s rate of pay for call center employees is around $7 per hour + commission.

How CBS outshines its competition

The company outshines its competition simply by delivering exceptional services tailored to clients’ demands. Some of the ways they achieve this includes:

  • Providing sensational customer service and retention experience;
  • Executing an answering service protocol that is industry compliant;
  • Constantly developing their workforce through training;
  • Evolving and being dynamic with technology

Being located at the center of the Cebu city business park, CBS draws itself to the heart and minds of several people. It is an American-owned and operated call outsourcing center with numerous international clients.

Key executives

Rhobi Lyn Virganio (Chief Financial Officer)

Rhobi Virganio is a resourceful and result-oriented person who is organized and good at multitasking. She is a certified accountant and a licensed real estate broker and has been with CBS for over ten years.

CBS reviews and comparisons

CBS is a dynamic business outsourcing provider. The firm is an information technology and service company. We do not have any reviews for CBS but believe a comparison of the firm to other BPO providers in the same industry will suffice.

CBS’s contact information

CBS’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

Facebook N/A

In addition, you may email them at [email protected] or call 1-404-973-2078.


CBS news, podcast & articles

No news, podcast & articles available for this BPO

CBS videos & images

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The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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