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World Connection is a BPO provider headquartered in Guatemala.
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World Connection is a privately held, U.S.-owned BPO headquartered in Boise, Idaho, with major delivery operations in Guatemala City. The company provides bilingual customer experience, sales, technical support, scheduling, retention, and back-office services for growing and mid-market organizations.
Unlike large global providers, World Connection combines scalable delivery with direct access to senior leadership. Its programs are designed around each client’s customer journey, operating model, brand standards, technology, and business objectives.
World Connection serves organizations across industries including financial services, fintech, telecom, travel and hospitality, SaaS, ecommerce, trades and home services, healthcare, and multi-brand businesses.
World Connection operates through a U.S. headquarters in Boise and nearshore delivery teams in Guatemala City. This model combines domestic oversight and executive accessibility with scalable, bilingual English/Spanish delivery aligned with U.S. time zones.
The company supports both dedicated and flexible programs, including ongoing operations, overflow, after-hours coverage, seasonal demand, new launches, acquisitions, and rapid growth.
World Connection provides:
Pricing varies based on the service, channels, hours, complexity, language requirements, technology, and staffing model. To learn more about pricing, prospective clients can contact World Connection or call (208) 789 8252.
Hugo Vignolo (Co-CEO & Executive Chairman)
Adam Bentley (Co-founder and Co-CEO)
Adam Bentley is Co-Founder and Co-CEO of World Connection. He started the company in his garage in 2002. In 2011, it joined with Guatemala, establishing the operations center in Guatemala City that anchors its nearshore delivery today. World Connection now employs more than 1,200 people across both locations and supports customer experience programs for 48 brands.
Adam’s approach to the work is unusually hands-on for a CEO of an operation this size. He stays in the trenches with his team, makes decisions on instinct, and does not spend time relitigating them. He believes motivation in a service business comes from the top and becomes visible to customers within weeks. He argues that the difference between outsourcing partners is rarely the rate card, it is whether a client can reach someone with authority when something goes wrong.
Guillermo Moreno (Chief Operating Officer)
Guillermo Moreno is a BPO and customer experience executive with 22 years of experience leading operations across multiple industries and geographies. His background includes progressive leadership roles in training, operations, account management, client services, regional operational leadership, and four years as Country Director for Teleperformance Costa Rica.
Guillermo joined World Connection on January 4, 2021, and currently serves as Chief Operating Officer. In this role, he leads a 1,200-member operation supporting U.S. clients from Guatemala, Boise, and distributed teams in El Salvador.
His focus is straightforward: align people, processes, and financial discipline to produce consistent results. He works closely with teams and clients to strengthen performance, protect margins, manage growth, and build an accountable culture where people are developed, recognized on merit, and equipped to carry the standard forward.
World Connection’s performance varies by program, but client results have included:
Compared with large global BPOs, World Connection offers a more accessible, leadership-involved model while still providing scalable U.S. and nearshore delivery. Compared with smaller providers, it offers broader capabilities, bilingual English/Spanish support, structured quality processes, and experience supporting complex, multi-brand operations.
Prospective clients should compare providers based on measurable outcomes, delivery location, scalability, leadership access, quality management, technology, security, and industry experience, not price alone.
World Connection’s main headquarters is located in:
Further, you may virtually reach out the company through the following contact information:
In addition, you may email them at [email protected] or call +1 (208) 789 8252.
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