World Connection

Verified profile

World Connection is a BPO provider headquartered in Guatemala.

3.4/5 · Glassdoor
OA500 Global Outsourcing Firm Index, 2026 Source Partner
Company at a glance
Employee range
201-500
Estimated headcount
Annual revenue
$25 mil. - $30 mil.
Company listing
Delivery countries
2
Tracked locations
Executive profiles
5+
Updated 23 Oct 2026
News items tracked
6+
Updated 18 Oct 2026

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Overview

World Connection is a U.S.-owned, founder-operated nearshore customer experience and business process outsourcing company headquartered in Boise, Idaho, with major delivery operations in Guatemala City.

We are built for companies that have outgrown traditional staffing solutions but do not want to become another account inside a massive global BPO.

World Connection combines high-performance human teams, practical AI, vertical operating expertise, and direct executive accountability to produce measurable business outcomes across customer experience, revenue generation, technical support, scheduling, retention, and back-office operations.

Our focus is not simply answering more contacts. It is improving the economics behind those interactions.

Across client programs, World Connection has helped generate more than $30 million in annual hospitality revenue, support $11 million+ in booked home-services jobs, reduce banking call abandonment by more than 90%, and deliver 95% CSAT across more than 1.4 million annual wireless customer interactions.

With U.S. and nearshore delivery, bilingual English/Spanish capabilities, and scalable in-office teams, World Connection gives growing and mid-market organizations the operating discipline of an enterprise BPO with the speed, accessibility, and accountability of an owner-led company.

What World Connection offers its clients

World Connection designs and operates customer-facing and back-office programs across the full customer journey:

• Customer care across voice, email, chat, SMS, and social channels
• Inbound and outbound sales, lead qualification, conversion, upsell, and cross-sell
• Customer retention, loyalty, and revenue recovery programs
• Technical support, troubleshooting, onboarding, and digital adoption
• Scheduling, dispatch coordination, appointment confirmation, and cancellation recovery
• After-hours, overflow, seasonal, and peak-volume support
• Order processing, documentation, billing, data management, and administrative workflows
• Fraud and dispute intake, financial customer support, and regulated workflows
• AI strategy execution, agent enablement, workflow automation, and customer journey optimization
• Multi-brand CX and shared-service operations for private equity-backed platforms

Programs are designed around the client’s customer journey, systems, economics, compliance requirements, operating hours, brand standards, and measurable business objectives.

How World Connection outshines the competition

Outcomes Over Headcount

World Connection does not define success by seats filled or calls answered. Programs are built around business outcomes such as revenue captured, customers retained, abandoned calls recovered, conversion improved, response times reduced, and operational costs controlled.

Direct Executive Accountability

Clients have direct access to senior World Connection leadership. The company’s executives remain actively involved in strategic accounts, enabling faster decisions, stronger accountability, and rapid intervention when business conditions change.

Vertical Expertise

World Connection has developed specialized operating models across financial services and fintech, telecom and MVNO, travel and hospitality, SaaS and eCommerce, trades and home services, and private equity-backed multi-brand organizations.

That means clients gain teams built around the operating realities and economics of their industry, rather than a generic call-center model.

Human + AI Execution

World Connection applies AI where it creates measurable operational leverage, including workflow automation, knowledge retrieval, agent assistance, quality management, customer journey intelligence, and process optimization.

The objective is not to replace human judgment. It is to make high-performing people faster, more accurate, and more effective.

Nearshore Economics Without Offshore Complexity

World Connection’s Guatemala City operations provide English and Spanish support aligned with U.S. time zones, while Boise-based leadership provides executive accessibility and domestic operating oversight.

This creates an attractive middle ground between expensive onshore delivery and distant offshore models.

Security and Compliance

World Connection supports regulated customer operations with SOC 2 Type II controls and PCI DSS and HIPAA-aligned capabilities. Secure in-office environments, role-based

access, documented QA, and program-specific training support sensitive financial, healthcare, payment, and customer-data workflows.

Built for Growth

World Connection is particularly well suited for mid-market, high-growth, acquisition-driven, and private equity-backed companies that need to add capacity without adding equivalent internal management complexity.

Programs can expand across brands, markets, channels, operating hours, and business functions as client requirements evolve.

World Connection company structure

World Connection is a privately held, founder-operated company headquartered in Boise, Idaho, with nearshore delivery operations in Guatemala City.

The company is led by an experienced executive team spanning entrepreneurship, global BPO operations, customer experience, AI, technology, sales, private equity environments, and large-scale operational transformation.

Unlike traditional BPO models where executive involvement often decreases after the contract is signed, World Connection maintains senior leadership visibility throughout the relationship.

This structure enables faster decisions, greater accountability, and a partnership focused on business performance rather than simply contractual service levels.

Sample highlight service offering of World Connection

Outcome-Based Nearshore CX Operations

World Connection builds dedicated English and Spanish customer experience teams that operate as an extension of the client’s business.

Programs can encompass customer care, sales, retention, technical support, scheduling, back-office operations, and digital channels, supported by training, workforce management, quality assurance, reporting, AI-enabled workflows, and senior operational leadership.

World Connection can support ongoing operations, overflow and after-hours demand, seasonal peaks, new product launches, acquisitions, or rapid-growth environments.

The objective is straightforward:

Protect revenue. Improve customer experience. Reduce operational friction. Scale without adding unnecessary internal complexity.

World Connection is not positioned as the lowest-cost source of outsourced labor.

We are built for organizations looking for a CX operating partner accountable for measurable outcomes.

Headquarters
Boise, Idaho
Ownership
Private
Industries
Media & Entertainment

Details

Year founded
2011
Countries of fulfillment
Guatemala, United States
Sectors
Customer Support - Email, Sales & Lead Generation, Technical Support, Voice - Inbound, Voice - Outbound

Company data

Services & delivery

What they do

  • Customer Support - Email
  • Sales & Lead Generation
  • Technical Support
  • Voice - Inbound
  • Voice - Outbound

Industries served

  • Media & Entertainment
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Workforce & hiring

Workforce composition

Rounded mix

Share of associated member profiles

Approximate distribution, rounded to 5 percentage points.

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Skills in the workforce

Selected skills
  • Customer Service
  • English
  • Communication
  • Customer Support
  • Microsoft Office

Skills listed by people associated with World Connection.

Selected self-reported skills.

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Scale & company milestones

Annual revenue

$25 mil. - $30 mil.

Company listing

Leadership & connections

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Executive contacts

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About World Connection: Review and comparison

World Connection is a privately held, U.S.-owned BPO headquartered in Boise, Idaho, with major delivery operations in Guatemala City. The company provides bilingual customer experience, sales, technical support, scheduling, retention, and back-office services for growing and mid-market organizations.

Unlike large global providers, World Connection combines scalable delivery with direct access to senior leadership. Its programs are designed around each client’s customer journey, operating model, brand standards, technology, and business objectives.

World Connection serves organizations across industries including financial services, fintech, telecom, travel and hospitality, SaaS, ecommerce, trades and home services, healthcare, and multi-brand businesses.

World Connection Outsourcing

World Connection operates through a U.S. headquarters in Boise and nearshore delivery teams in Guatemala City. This model combines domestic oversight and executive accessibility with scalable, bilingual English/Spanish delivery aligned with U.S. time zones.

The company supports both dedicated and flexible programs, including ongoing operations, overflow, after-hours coverage, seasonal demand, new launches, acquisitions, and rapid growth.

World Connection’s BPO services and pricings

World Connection provides:

  • Customer service and technical support
  • Inbound and outbound sales
  • Retention and revenue recovery
  • Scheduling and dispatch support
  • After-hours, overflow, and seasonal coverage
  • Back-office and administrative support
  • Bilingual English/Spanish programs
  • AI-enabled workflow solutions

World Connection’s pricing 

Pricing varies based on the service, channels, hours, complexity, language requirements, technology, and staffing model. To learn more about pricing, prospective clients can contact World Connection or call (208) 789 8252.

How World Connection outshines its competition

  • Outcome-focused programs: Success is measured through business results, not only seats or contacts handled.
  • Direct executive involvement: Senior leadership remains accessible throughout the relationship.
  • Industry-specific expertise: Programs are designed around the realities of each client’s industry.
  • Domestic and nearshore delivery: Clients can combine Boise-based oversight with Guatemala-based scalability.
  • Human and AI capabilities: Technology is used to improve speed, accuracy, quality, and efficiency while keeping people central to the customer experience.
  • Flexible support models: Programs can support dedicated operations, overflow, after-hours, seasonal, and multi-brand needs.

Key executives

Hugo Vignolo (Co-CEO & Executive Chairman)

Adam Bentley (Co-founder and Co-CEO)

Adam Bentley is Co-Founder and Co-CEO of World Connection. He started the company in his garage in 2002. In 2011, it joined with Guatemala, establishing the operations center in Guatemala City that anchors its nearshore delivery today. World Connection now employs more than 1,200 people across both locations and supports customer experience programs for 48 brands.

Adam’s approach to the work is unusually hands-on for a CEO of an operation this size. He stays in the trenches with his team, makes decisions on instinct, and does not spend time relitigating them. He believes motivation in a service business comes from the top and becomes visible to customers within weeks. He argues that the difference between outsourcing partners is rarely the rate card, it is whether a client can reach someone with authority when something goes wrong.

Guillermo Moreno (Chief Operating Officer)

Guillermo Moreno is a BPO and customer experience executive with 22 years of experience leading operations across multiple industries and geographies. His background includes progressive leadership roles in training, operations, account management, client services, regional operational leadership, and four years as Country Director for Teleperformance Costa Rica.

Guillermo joined World Connection on January 4, 2021, and currently serves as Chief Operating Officer. In this role, he leads a 1,200-member operation supporting U.S. clients from Guatemala, Boise, and distributed teams in El Salvador.

His focus is straightforward: align people, processes, and financial discipline to produce consistent results. He works closely with teams and clients to strengthen performance, protect margins, manage growth, and build an accountable culture where people are developed, recognized on merit, and equipped to carry the standard forward.

World Connection reviews and comparisons

World Connection’s performance varies by program, but client results have included:

  • More than $30 million in annual hospitality revenue impact
  • More than $11 million in booked home-services jobs
  • A 90%+ reduction in banking call abandonment
  • 95% CSAT across more than 1.4 million annual wireless interactions

Compared with large global BPOs, World Connection offers a more accessible, leadership-involved model while still providing scalable U.S. and nearshore delivery. Compared with smaller providers, it offers broader capabilities, bilingual English/Spanish support, structured quality processes, and experience supporting complex, multi-brand operations.

Prospective clients should compare providers based on measurable outcomes, delivery location, scalability, leadership access, quality management, technology, security, and industry experience, not price alone.

World Connection’s contact information

World Connection’s main headquarters is located in:

Headquarters location Boise, Idaho

Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call +1 (208) 789 8252.

References

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