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Consumer Links is a BPO provider headquartered in United Kingdom.
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Absolute Intelligence, formerly Consumer Links, is a UK-managed customer experience and back-office outsourcing provider with headquarters in London and Manchester and a delivery hub in Durban, South Africa. According to its website the business was established in 2015 and has grown from a small Manchester office into a global operation of more than 400 employees. The company gives a founding year of 2014.
The company offers three delivery models. Its human-only service is designed for complex, regulated or emotionally sensitive interactions handled by trained specialists. Its AI-only service automates high-volume, structured tasks with continuous 24/7 uptime. Its blended model combines human agents and AI, with the technology handling repeatable interactions and people stepping in for edge cases, vulnerable customers and regulated conversations.
Its outsourced call centre handles inbound customer support, including general enquiries, order, booking and account queries, message taking and first-line support with escalation to the client, as well as outbound sales, lead qualification, telesales and appointment setting. Customer service outsourcing extends across phone, email, live chat and other digital channels. AI customer service covers conversational call handling and chatbots for common queries, information capture and verification.
The company lists further specialties including credit control and collections, debt advice, financial reclaims, surveys, lead generation and social media, and the company also provides back-office and administrative support. It runs 24/7 from the UK and Durban with UK account management and same-day onsite support.
The company describes its operations as aligned with UK GDPR and the Data Protection Act 2018, with ISO 27001 and 27701-aligned practices, UK and EU data residency options and data protection impact assessments. It uses cost-per-resolution pricing and live data reporting, and reports lower handle times and cost per resolution alongside higher first-contact resolution and customer satisfaction.
Absolute Intelligence supports retail, utilities, financial services, insurance and other sectors, with clients across the UK, US, Australia, Canada and Ireland. It suits organisations that want offshore delivery from South Africa under UK oversight, particularly in regulated sectors.
Consumer Links’ main headquarters is located in:
Further, you may virtually reach out the company through the following contact information:
In addition, you may email them at [email protected] or call 0161 637 9449.
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