Smartsourcing

Smartsourcing is a Cebu, Philippines-based business process outsourcing (BPO) company. It builds dedicated offshore teams for scaling businesses across Australia, the United Kingdom, and other international markets.

The company was founded in 2016 by Mike Selfe, who had spent years in outsourcing and saw the limits of cost-driven, transactional models.

What began in Cebu has since grown into a three-country operation with entities in the Philippines, Australia, and the United Kingdom.

Its model is outcome-based. Clients subscribe to measurable results rather than headcount, with Filipino talent delivering the work and enterprise systems tracking it.

Smartsourcing has been named one of HR Asia’s Best Companies to Work For in Asia across 2021 to 2024, holds Great Place to Work certification for 2021-22 and 2022-23, and carries ISO certification.

Smartsourcing runs its business process outsourcing (BPO) delivery from Cebu City, Philippines, with commercial offices in Melbourne, Australia and Bristol, United Kingdom.

Three entities sit behind that footprint: Smartsourcing Inc. in the Philippines, Smartsourcing Solutions Pty Ltd in Australia, and Smartsourcing Solutions Ltd in the United Kingdom.

Engagements are process-oriented and outcome-based. Clients subscribe to measurable results rather than seats, and teams operate as an extension of the client’s own function.

The delivery model moves through four plays: standardise, automate, outsource, and retain. Consistency comes first, automation follows, and a people-first approach holds the team together.

Onboarding follows a Kaizen approach built on four stages:

1. Discover: analysing workflows, mapping tasks, and recommending structures that maximise efficiency across teams and time zones
2. Recruit: running rigorous screening, assessment, and culture-fit checks on every candidate
3. Train: certifying each team member through a four-stage training program before going live
4. Track: measuring results in real time using enterprise tools to drive continuous improvement

Artificial intelligence (AI) supports the work rather than replacing it. Automation adds speed, visibility, and consistency, while the teams stay accountable for the outcome.

Smartsourcing offers a focused range of business process outsourcing (BPO) services built around four core areas:

• Stability: tailored solutions that keep operations adaptive and future-ready for the challenges ahead.
• Technology: intelligent systems and reliable digital infrastructure that lift operational efficiency.
• Compliance: support with the complexities of labour laws and tax regulations across the markets served.
• Globalisation: global strategies built to help businesses succeed in international markets.

Smartsourcing’s pricing

Smartsourcing does not publish standardised pricing on its website. Engagements are scoped per partner, and the commercial model is built on subscribing to outcomes rather than paying for headcount.

Solutions are tailored by function and sector, so cost depends on the workflows moved offshore and the size of the team supporting them.

For tailored quotes, prospective clients can reach the team through Smartsourcing’s contact page.

Smartsourcing differentiates itself through an outcome-based commercial model and a workplace culture that has been recognised five years running. Its positioning rests on retention and process discipline rather than seat count.

Outcome-based engagement

Clients subscribe to measurable results, not headcount. The commercial conversation is framed around output, quality, and efficiency instead of how many seats are filled.

Kaizen continuous improvement

Continuous improvement is embedded into every team and workflow, combining clear governance with performance tracking. The stated position is that cost savings alone do not create lasting success.

Four-stage training and certification

Every team member is certified through a four-stage training program before going live. Screening covers rigorous assessment and culture-fit checks rather than credentials alone.

People-enabled artificial intelligence

Artificial intelligence (AI) sharpens visibility and decision-making while human teams drive execution. The model is built to empower those teams rather than replace them.

Award-winning workplace culture

Recognitions include HR Asia’s Best Companies to Work For in Asia from 2021 to 2024, an HR Asia Gold Winner award, Great Place to Work certification for 2021-22 and 2022-23, and APEA recognition.

Three-market corporate presence

Registered entities in the Philippines, Australia, and the United Kingdom let clients contract locally while the delivery team sits in Cebu.

Industry body memberships

Memberships span IBPAP, CCAP, ECCP, the Australia-UK Chamber of Commerce, the London Chamber of Commerce, and CIB.O-BPM.

ASCEND leadership program

ASCEND is an in-house leadership and behavioural development program built on workshops, case studies, and coaching sessions. It is designed to move staff from individual contributors into mentors and team leads.

Long-run partner retention

Australian property management and real estate services firm Cameron has worked with Smartsourcing for six years, and now treats the Cebu team as an extension of its Melbourne offices.

Mike Selfe (Chief Executive Officer and Founder)

Mike Selfe founded Smartsourcing in 2016 and leads the business. He set out to build a people-first alternative after years spent inside cost-driven outsourcing models.

Marcus Ehrenblad (Co-Founder)

Marcus Ehrenblad co-founded Smartsourcing and is based in Australia. His background spans commercialisation, design, engineering, energy, software, and artificial intelligence (AI).

Smartsourcing’s published testimonials come predominantly from its own Cebu-based staff, alongside a long-running client account in Australian property services.

“I’ve been working for Smartsourcing for many years now and my career has advanced significantly. I can see my work is valued and my contributions are being applied across the business. Smartsourcing is growing and it feels great being an integral part of this.” — Marty, Information Management Manager of Smartsourcing

“Joining Smartsourcing changed how I see work and life. I found stability, support, and a community that truly cares about my growth and well-being. It gave me the opportunity to build a meaningful career while growing both professionally and personally.” — JP, Data Entry Specialist of Smartsourcing

Smartsourcing’s main headquarters is located in:

14th Floor, JEG Tower @ One Acacia, Acacia Street corner Archbishop Reyes Avenue, Camputhaw, Cebu City 6000, Philippines

Further, you may virtually reach out the company through the following contact information:

Website https://www.smartsourcing.co

LinkedIn https://www.linkedin.com/company/smartsourcingco

Facebook https://www.facebook.com/smartsourcingco