View all outsourcing firms

Probe Group

3.3/5 • Glassdoor rating

Overview

As a leader in innovative contact centre and customer experience (CX) services, business process services (BPS) and business process outsourcing (BPO), Probe Group helps our clients become uniquely digital, naturally human – where technology enhances, not replaces, the human touch.

At the heart of Probe Group is our commitment to empowering people, driving innovation and harnessing technology to deliver meaningful experiences that truly matter. That’s why we build environments promoting customer satisfaction and employee fulfilment.

We aim to be the digitally enabled, data driven and people led customer experience brand of choice. Our CX experts understand customer needs, crafting personalised, efficient and effective interactions that foster lasting relationships.

We’re a team of over 19,000 passionate individuals, driven by a shared belief in the power of human connection. Founded in 1979, our growth has been one of continuous innovation and a commitment to delivering exceptional customer experiences.

Our customer experience outsourcing business, Probe CX, has over 9,500 customer service specialists, operating from 17 contact centre locations in Australia, the Philippines and New Zealand.

Our BPO and staff augmentation business, MicroSourcing, has over 10,000 employees providing managed services out of the Philippines to over 1,000 SMEs globally. These employees augment clients’ onshore functional teams like HR, finance and administration. Clients retain full control of these teams, while we provide transparent, full-service operational support including recruitment, payroll and career development. This delivers significant cost benefits for clients while, maintaining effective and high-quality outcomes, enabling fast, profitable growth.

Our house of brands, each with their own unique identities and specialisations, work together to drive growth:

• Probe CX – digitally-enabled CX outsourcing, with over 9,000 people delivering services from 17 contact centre locations in in Australia, New Zealand and The Philippines

• MicroSourcing & Beepo – offshore staffing solutions and BPO services, with over 9,000 professionals operating across 13 state-of-the-art hubs in Manila and seamlessly integrating with over 700 global clients

• Innovior – automation and digital consulting services championing change in organisational processes, enhancing customer experiences and unlocking data-driven insights through intuitive digital solutions

• Convai – agentic AI solutions for contact centres through Oration, a cutting-edge proprietary cloud-based offering

We are Probe Group: diverse, empowering, accountable, innovative, customer-obsessed, respectful and empathetic.

What Probe Group offers its clients

Probe CX (alongside Convai and Innovior)

Our comprehensive suite of CX solutions is designed to meet the evolving needs of modern organisations, helping them navigate complex challenges and seize new opportunities. As the partner of choice to 100+ organisations, we combine proven digital and agentic AI technology with deep industry expertise to deliver measurable results and create lasting value, no matter the industry, challenge or aspiration.
Probe CX recruits, trains, and nurtures the best people in Australia, the Philippines and abroad to deliver the client’s desired results. It offers both onshore and offshore solutions, sourcing from a network of teams and staff across Australia, New Zealand, the Philippines.

Omnichannel CX Services:
● Customer Service
● Sales
● Support & Helpdesk
● Chatbots & Voicebots
● Livechat & Asynchronous Messaging
● Social Media Management
● Loyalty & Retention

Intelligence & Automation Services:
● Agentic & Generative AI
● AI & Machine Learning
● Intelligent Automation (incl RPA)
● Advanced Analytics & Decisioning
● Real Time Speech Analytics
● Business Intelligence & Data Visualisation

CX Strategy & Orchestration Services:
● CX Strategy, Design & Optimisation
● Customer Journey Improvement
● Customer Intent (Analysis & Action)
● Knowledge Management, Curation & Optimisation
● Genesys Cloud / CRM & Salesforce

Specialised Services:
● Collections & Debt Management
● Hardship & Vulnerability Processes
● Field Services
● Finance Shared Services (AR, AP, etc.)
● Rapid Response & Crisis Management

MicroSourcing (alongside Beepo)

MicroSourcing recruits and employs your Filipino staff and provides your team with the office space and all the tools and assets they need to meet your job standards and expectations. MicroSourcing also provides the full suite of support services that enables you to focus purely on your production processes. Operations management is a collaborative effort between MicroSourcing and representatives from your company. At all times, you will have an in-depth understanding and complete control of your company’s operations in the Philippines. The process works in 4 stages:

Consult and Design:
● Understand business goals and team requirements
● Advise on job design, role alignment and market positioning
● You choose which roles, how many, and if on-site, from home, or hybrid

Recruit & Build:
● Our team sources professionals with the right skills, experience and cultural fit
● Consult with you on role design, compensation and benefits against appropriate benchmarks

Enable & Operate:
● Provide team with equipment, facility and network access, and dedicated HR, IT and ops. support
● You retain full control of deliverables and day-to-day management of your team, while we manage HR, infrastructure and compliance.
● Account Partner will be your key point of contact for the partnership

Govern & Manage:
● Regular business to align partnership performance, surface opportunities for improvement, and plan for any business changes
● Health check reports provided to help monitor employee sentiment and engagement

How Probe Group outshines the competition

Probe CX (alongside Convai and Innovior)

Probe CX provide a truly unique value proposition to clients, defined by our:

● Partnership Approach with Shared Success: Trusted, collaborative partners delivering value, built on strong relationships with over 100 clients across a wide range of sectors, including iconic Australian brands and large government departments

● Leadership in Digital and AI-enabled CX: Comprehensive, end-to-end, omnichannel CX solutions, with the largest onshore contingent of digital CX transformation experts

● Passionate, Purpose-Driven Team: High-performing, passionate ambassadors of clients’ brand and values, with expertise in high-complexity, high-empathy interactions

● Globally Recognised Security Framework: Strongest infosec posture in the ANZ CX industry – first and only local ANZ provider with a fully implemented globally recognised infosec security framework

● Positive Social Impact: Improving our environment and helping the underprivileged through strategic partnerships

MicroSourcing (alongside Beepo)

MicroSourcing differentiates itself from the rest of the BPO sector through its unique offering:

● Client Controlled Operations: Unlike traditional BPOs that take over a process as a "black box," MicroSourcing allows clients to retain direct management control – clients can select their own staff, define daily tasks, and set performance and development standards, while MicroSourcing handles the "heavy lifting" (HR, payroll, facilities, and compliance).

● Large, Specialised Talent Pool: MicroSourcing has 200,000+ screened and job-ready candidates and has an internal recruitment machine capable of sourcing niche, high-value roles at scale including software development, digital marketing, creative design, and complex back-office functions

● Total Pricing Transparency: MicroSourcing has a transparent cost structure where clients pay the actual direct employee costs (salary and benefits) plus a fixed, disclosed service fee

● Enterprise-Grade Infrastructure: MicroSourcing operates out of 13 premium, modern office spaces across multiple Philippine business hubs (incl. Manila and Cebu). These facilities provide Class A IT infrastructure, and rigorous data security protocols (including ISO 9001 and 27001 certifications)

● Highly Engaged Staff: MicroSourcing is certified as a “Great Place to Work” in the Philippines, has an industry-leading employee engagement rate, has a strong focus on providing internal promotion opportunities and offers an extensive range of professional development opportunities, including training programs in AI and data science upskilling, and partnerships with 33+ universities enabling access to a range of courses

Headquarters

Level 7, South Tower, 485 La Trobe St, 3000, Melbourne, VIC, Australia

Public or Private

private

Seats or staff

10000+

Revenue

$1 bil. - $5 bil.

Industries
  • Accounting
  • Airlines
  • Automotive
  • BPO
  • BPO industry
  • Consumer Services
  • Digital Marketing
  • Ecommerce
  • Education
  • Educational Businesses
  • Energy
  • Entertainment
  • Financial Services
  • Food & Beverage
  • Government
  • Hardware Tech/IT
  • Healthcare
  • Hospitality
  • Insurance
  • IT Services and IT Consulting
  • Legal
  • Manufacturing
  • Mining
  • Non Profit
  • Others
  • Professional Services
  • Public Utilities
  • Retail
  • Telecoms
  • Transportation
  • Travel
  • Utilities

Details

Executive

Sanj Ahuja

Year Founded

02/01/1979

Countries of fulfillment
  • Australia
  • Colombia
  • India
  • New Zealand
  • Philippines
Sectors
  • Admin Support
  • Back Office Support
  • Customer Service
  • Data Analytics and AI
  • Full service BPO
Contact information

+61 (3) 9508 4666

-

https://www.probecx.com


About Probe Group: Review and comparison

Probe CX is a leader in the customer experience industry, operating across the Pacific, Asia, and North America. It designs and deploys solutions anchored around the delivery of exceptional customer experience. 

Operating with over 18,000 staff across five countries, Probe CX devotes significant time to customizing the solutions it offers to its client’s specific requirements. It has spent 40 years partnering with clients to make their businesses better. 

Probe Group Outsourcing

Probe CX recruits, trains, and nurtures the best people in Australia and abroad to deliver the client’s desired results. It offers both onshore and offshore solutions, sourcing from a network of teams and staff in the Philippines. 

Probe CX’s outsourcing focuses on three main services:

  • Contact centers
  • Credit and collections 
  • Back office

Probe Group’s BPO services and pricings

Probe CX partners with businesses from a broad range of industries, providing business solutions through human-led technology. This technology is blended with great customer experiences to make the partnerships beneficial to clients. 

The industries that Probe CX work in include:

  • Automotive
  • Banking and finance
  • Fast growing tech
  • Government
  • Healthcare and insurance
  • Retail and e-commerce 
  • Superannuation
  • Telecommunications 
  • Transport and logistics 
  • Travel 
  • Utilities

Apart from its outsourcing solutions, Probe CX also administers strategy and technology solutions. These solutions range from consulting on digital transformation and intelligent automation digital-ready operating models and incorporating intelligent operations with AI and analytics at the core. 

These services include:

  • Customer management and CX
  • Knowledge management
  • Consulting
  • Intelligent automation
  • IVR and NLP technology
  • Business insights and analytics

Probe CX’s pricing

Probe CX’s pricing plans are currently unavailable to the public. Interested partners may inquire through Probe CX’s website. 

How Probe Group outshines its competition

Probe CX claims that “We think differently. We behave differently. We look different. We sound different.” For their clients, this means less errors or complaints, smarter automation, affordable and competitive solutions, and hiring additional support faster. 

Probe CX is not different for the sake of being different– they’re different because it’s the key to achieving great customer experience. 

Key executives

Robert Easton (Group Chief Executive Officer)

As CEO of Probe Group, Robert (Bob) Easton is charged with leading Probe CX out of its ‘founder’ phase and into its next stage of transformational growth, through an unwavering focus on delivering exceptional customer experiences.

With over three decades in various leadership roles across the outsourcing, technology, digital, business consulting and transformational execution landscape, Bob knows what it takes to empower Probe CX’s business and government clients to embrace change, transform their organizations, unlock trapped value and become more resilient for the future.

Bob is deeply passionate about creating truly human environments where inclusion, compassion, trust, competence, confidence, strengths, innovation and responsible/sustainable business can flourish.

He works tirelessly to build enduring trust-based relationships and provides outstanding service, coaching and advice to client leaders. In 2018 he was given a lifetime achievement award in Trust by ‘Trust Across America – Trust Around the World’.

Under Bob’s leadership, Probe CX will endure and evolve its position as a global leader in customer experience and digital transformation, revolutionizing the way businesses connect with and serve their customers.

Sanj Ahuna (Group Chief Financial Officer)

As the person charged with Probe CX’s financial strategy, Sanj Ahuja has a keen interest in the wellbeing of our clients.

That’s because, with 15 years of experience in Customer Experience senior leadership teams, Sanj knows one of the keys to a financially successful company is financially healthy customers, which is why he strives to ensure Probe CX’s clients receive contract costings that are not only competitive but can deliver what we promise.

His mission is to eliminate any chance that a project will fail through inadequate resourcing.

Rohan Khannna (Group Executive, Technology)

Rohan Khanna thrives on enabling the interaction between people and technology, which is a godsend for Probe CX’s clients as they confront an increasingly digital world.

For more than 15 years, Rohan has led teams across a variety of business areas including project management, service desk, pre-sales and commercial and relationship management, as well as overseeing transformation projects in utilities, banking, financial services, insurance, eCommerce, telecommunications and government.

Russell Ives (Group Executive, Sales ANZ)

Russell is a seasoned business executive and management consultant with over 30 years of exceptional leadership experience in driving sales transformation and organizational growth.

Throughout his extensive career, Russell has successfully driven growth in businesses across various industries and global markets, navigating the intricate landscape of sales, service delivery, product development and customer relationship management.

Philip Murphy (Group Executive, Operations)

Philip Murphy serves as the Group Executive of Operations at Probe CX, bringing with him over 30 years of valuable experience in the outsourcing and contact center industries.

With a wealth of expertise in both offshore business models and in-house operations, Philip has overseen operations in key locations, including Australia, the Philippines and the United Kingdom.

Jon Stone (Group Executive, Digital)

As Group Executive for Digital, Jon is responsible for driving the company’s digital strategies to enhance solutions for customers and optimize operational functions.

With a strong background in technology leadership and business transformation, Jon brings a wealth of expertise in leveraging digital, data and AI capabilities.

Helena Smith (Group Executive, Marketing)

Helena is a marketing leader with over 14 years of experience driving growth and innovation in the industry. As Group Executive for Marketing, Helena is responsible for the marketing strategy across all Probe CX brands.

She has a passion for bringing together people and technology to drive unique customer experiences and interaction with our brands.

Probe Group reviews and comparisons

Probe CX prides itself on being one of the industry’s most awarded providers. A major accomplishment is being named Frost and Sullivan’s Contact Center Outsourcing Provider of the Year for ten consecutive years. 

They received the Best Virtual Hiring Process award at the Global BPO TA Awards 2021. The Everest Group’s PEAK Matrix has also named them Leader and Star Performer for 2022. 

Reviews from staff praise the company culture, particularly that built with fellow employees. 

Probe Group’s contact information

Probe Group’s main headquarters is located in:

Level 7, South Tower, 485 La Trobe St, 3000, Melbourne, VIC, Australia

Further, you may virtually reach out the company through the following contact information:

Probe Group news, podcast & articles

No news, podcast & articles available for this BPO

Probe Group videos & images

No videos & images available for this BPO

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 4,000+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

Contact Company

This contact feature is reserved for client and partner inquiries only. Submissions by vendors or job seekers are not connected.