Fratzke

Fratzke is a strategic agency that helps mid-market and enterprise brands spark growth. We specialize in customer insights, brand strategy, marketing, and creating digital experiences.

We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time. Since our founding in 2017, we’ve worked with leading brands across industries including Razer, TopBuild, REI, DTS, and TiVo, partnering from research and strategy through implementation.

Our agency is led by key partners and executive strategists, including James Fratzke, Lisa Fratzke, and Ryan Fratzke. With decades of experience across leading brands, Fortune 500 organizations, and Disney, one of the world’s most respected storytelling companies, they founded Fratzke to serve as a premier boutique agency that helps leaders cut through complexity, align around what matters most, and move forward with confidence.

At the core of Fratzke’s philosophy is a belief that great agency partnerships should feel like a true extension of your team. Unlike larger agencies, we provide direct access to senior strategists and experienced specialists who are invested in our clients’ success. This approach has helped our clients achieve measurable gains in market visibility, customer engagement, and revenue growth.

How we help drive growth:

⚫ Customer Insights
Fratzke helps organizations uncover the insights that drive stronger brands, better customer experiences, and smarter business decisions through customer surveys, Voice of Customer programs, journey mapping, market research, and competitive intelligence.

⚫️ Brand Strategy
Strong brands are built on clarity. Fratzke helps organizations strengthen positioning, sharpen messaging, and create alignment through customer insight, market research, and strategic planning.

⚫️ Digital Marketing
Our digital marketing services give you access to a unified, data-driven strategy designed to transform your marketing channels into high-performance growth engines.

⚫️ Digital Experiences
We build custom websites and web applications designed to support your business goals, from improving user experience to increasing conversions to complex technology integrations, we are laser-focused on driving your long-term growth.

What Fratzke offers its clients

Fratzke partners with marketing and brand leaders to help their organizations grow with confidence, from discovery and research to strategy, implementation, and ongoing management. Our services include:

- Digital Marketing Audits
- Digital Marketing Strategy
- Brand Strategy
- Customer Insights
- Competitive Intelligence
- Custom Website Design and Development
- Customer Experience Strategy
- AI Search Visibility
- SEO Services
- Digital Advertising

How Fratzke outshines the competition

We help brands move with greater clarity, build stronger connections with their audiences, and spark growth that lasts. Here’s what you can expect when you partner with Fratzke.

We Are Human-Centered.
We believe that behind every data point is a human experience. We use research, data, and empathy to better understand your audience and uncover what drives decisions. The result is work that resonates deeply and performs more effectively.

We are Storytellers.
We believe stories create connection. We help brands communicate in ways people understand, remember, and believe. Because the brands that endure don't just market themselves well - they tell stories people believe in.

We Embrace Innovation.
We believe technology should amplify human expertise, not replace it. By combining creativity, strategy, and emerging technologies like AI, we help clients work smarter, move faster, and uncover new opportunities for growth.

We’re On Your Team.
We believe the experience of working with us should be as thoughtful as the work we deliver. We operate as an extension of your team, bringing transparency, accountability, and a shared commitment to your success.

We Are Relentless.
We believe the gap between good and great isn't talent or budget, it's relentless consistency. Great brands are built through disciplined execution, high standards, and a commitment to getting better every day. That's the mindset we bring to every partnership and every engagement.