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4.7/5 • Glassdoor rating




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About BlueLab: Review and comparison

Bluelab is a Business Process Outsourcing (BPO) provider specializing in digital communications. Since 2008, the company has created voicebot and chatbot services for businesses primarily across Latin America.

The firm’s digital bots provide companies with an automated first-line customer service solution that saves money and time by successfully addressing customers’ concerns or directing them to the appropriate representative. 

Sovran, an Artificial Intelligence (AI) software company, became the company’s base of operations in London, England, in 2020. Bluelab remains the South American hub of the company. 

BlueLab Outsourcing

Bluelab develops and provides bots to its clients for omnichannel, integrated customer service from its headquarters in São Paulo, Brazil. The company has a few dozen employees who strive to create the most realistic speech patterns and dialogues in voice interaction to improve the customer experience. 

BlueLab’s BPO services and pricings

Bluelab’s services include:

  • Voicebots
  • Chatbots
  • A customer portal where users can monitor the bot’s performance and analytics in real-time

The company can provide simple bots or complex dialogues on single or multiple channels.

Bluelab’s pricing

Bluelab’s pricing depends on each client’s specific needs. Use the Contact button on the Bluelab website to get a quote. 

How BlueLab outshines its competition

Bluelab created its Bot Studio, a hybrid engine that develops complex dialog trees for more natural speech patterns. This tool lets them leverage available technology to create natural dialogues and rhythms for each client’s bots. 

Their Bot Studio technology offers several advantages over most other bot software. 

  • Contextual memory lets the bot remember the customer’s previous answers and incorporates that knowledge into new replies. 
  • The ability to diagnose and survey helps the bot predict the customer’s next question for better responses. 
  • The software transcribes each call as the customer speaks for learning and data capture.  
  • Each bot learns and evolves with every interaction for continuous improvement.

Key executives

Walter Battistetti (Co-Founder and CEO)

Mr. Battistetti studied electrical engineering and systems theory at the Politecnico di Milano before co-founding Speech Village, a natural language recognition software company, in 2004. He had over 21 years of experience in speech recognition and natural language processing before developing Bluelab’s proprietary AI technology. 

Giovanni Andreani (Co-Founder and Director of IT and R&D)

Mr. Andreani earned a Master’s Degree in Telecommunications Engineering from Sapienza Università di Roma before co-founding Speech Village with Walter Battistetti. 

Patrick Blackman (Co-Founder and CTO)

Patrick Blackman holds degrees in Mechanical Engineering and Computer Science. He also co-founded BizVox Voice Services and served as CTO for more than 12 years. 

Marcelo Luiz Arakaki (Co-Founder and CXO)

Mr. Arakaki served as Director and Chief Operating Officer before becoming the CXO in 2021. He’s an electronic engineer with six post-graduate degrees who has also overseen bot design and building for the company since 2012. 

BlueLab reviews and comparisons

Bluelab is a digital communications BPO services provider specializing in natural language voicebots and chatbots. We don’t have client reviews available, but employee reviews at Glassdoor are generally positive. We recommend comparing the firm to other digital and telecommunications providers specializing in AI and chatbots in South America. 

BlueLab’s contact information

BlueLab’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

LinkedIn N/A

In addition, you may email them at [email protected] or call 551141182192.


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