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3.9/5 • Glassdoor rating


We make sure your customer experience is brilliant, then stays brilliant.

Sabio provides the expertise and solutions you need to respond to the ever-changing needs of your customers. Then with our analytics and insight, we’ll help you improve visibility, responsiveness and control across all your customer-interaction channels.

Sabio Group, which includes Sabio, Dvelp, flexAnswer, Coverage Group and Anana, delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences. Through its own technology and that of world-class technology leaders such as Avaya, Genesys, Verint, Twilio and Google, Sabio Group helps organisations to optimise their customer journeys by making better decisions across their multiple contact channe

Sabio company structure

Information Technology & Services

Sample highlight service offering of Sabio

contact centre consultancy, call centre technology, unified communications, ip telephony, workforce optimisation, workforce management, call recording, quality monitoring, multi-channel contact, speech applications, Avaya support, systems support, Customer Experience, CX, Cloud Contact Cantre, and AI



Public or Private


Seats or staff



$50 mil. - $100 mil.





Kenneth Hitchen, Owner

Year Founded


Countries of fulfillment




Contact information

44(0)344 412 3000

About Sabio: Review and comparison

Sabio is a UK customer experience group formed in 1998. The Sabio Group, which includes Sabio, Dvelp, flexAnswer, and Coverage Group, specializes in digital CX technology and information services.

As of 2021, Sabio’s numbers have grown to over 1000 employees with over $125 million annual revenue.

Sabio serves over 65 countries and has partnered with notable brands like Aegon, BBVA, DHL, GovTech, HomeServe, Office Depot, Sainsbury’s Argos, Telefónica, and Transcom Worldwide.

Sabio Outsourcing

In 2021, Sabio ranked 59 on The Sunday Times BDO Profit Track 100. The list recognizes the top 100 private British companies with significant growth rates. The 2021 Profit Track additionally considered how businesses responded to the pandemic and other performance factors. That year, Sabio was the CX specialized company that qualified.

The Sunday Times HSBC International Track 200, which recognizes British companies with international growth, also included Sabio. The company raised its rank from its previous spot, moving from 140 in 2016 to 24 in 2021. The change reflected Sabio’s two-year increase of international sales of 79.46%.

Sabio’s BPO services and pricings

Sabio offers a variety of technology solutions that aid its clients in optimizing operations and customer service. Their primary focus industries are banking, housing, insurance, travel, leisure, utilities, and retail. Sabio services include:

  • AI & Automation
  • Data & Insights
  • Cloud Transformation
  • CX Management
  • Contact Centre Consultancy & Technology
  • Workforce Optimisation & Management

Sabio’s pricing

The pricing for Sabio services is not publicly disclosed and is subject to individual client needs.

Sabio commits to innovative solutions that will help clients save operational costs. Their technology improves efficiency and provides time-saving solutions that transform into cost-saving results. 

How Sabio outshines its competition

Using in-house technology and collaboration with notable partners, including Avaya, Genesys, Verint, Twilio, and Google, Sabio continuously expands its expertise and offers improved solutions for clients. As a result, Sabio provides the most innovative and up-to-date technological solutions. 

Sabio diversifies across multiple contact channels to optimize customer interactions, ensuring customers are satisfied.

Key executives

Kenneth Hitchen (Owner)

Kenneth Hitchen has been the owner of Sabio since its inception in 1998. He remains involved with Sabio but also founded Kerb Investments in 2016.

Sebastian Henkes (Founding Advisor)

Seb Henkes initially held the title of Director when forming Sabio but has moved onto other roles, including Managing Director and Founding Advisor, respectively. His active direction drove company growth by focusing on year-by-year goals.

Andy Roberts (Vice-Chairman)

Andy Roberts joined Sabio in 2001 with the role of Business Unit Development Director. Over two decades, he expanded his expertise through various positions, including Sales and Marketing Director, Commercial Director, Practices and Marketing Director, Pre-Sales Solution and Delivery Support Director, and CEO.


Sabio reviews and comparisons

Testimonials and case studies support Sabio’s promises of improving customer service for their clients. The case studies also prove that Sabio’s involvement combined with their innovative technology resulted in operational savings. 

Sabio placed 24th in the 2016 Megabuyte 50 Awards, ranking the UK’s top 50 private technology-based companies for financial performance.

Sabio is comparable to other mid to large-sized BPOs specializing in CX technology, such as Genesys, Ameyo, or Squiz.

Sabio’s contact information

Sabio’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call 44(0)344 412 3000.


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