Ignition Group

Ignition CX offers outstanding Customer Experience solutions to clients around the world from our operations in Africa, the USA and the UK. Ignition CX is more than a contact centre business, offering customer engagement, performance marketing management, service, care, support and acquisition as well as AI platforms and Value-Added Service products. We use the power of technology, data and people to drive results, increase ROI and lower costs while connecting brands and customers with more accuracy and more meaningfully than ever before.

What Ignition Group offers its clients

Our unique model allows us to:​
Deliver a specific, personalised and superior customer experience at each touch point.​
Leverage world-class technology, AI and our bespoke platforms to gain insights and pre-empt customer needs.​
Provide effective and efficient consumer communication.​
Improve conversion rates at a lower cost per acquisition.​
Increase the effectiveness of sales for all channels.​
Cross-sell and upsell products and value-added services to high-intent customers.​
Provide detailed business insights to our partners for revenue-generating opportunities and problem-solving.​
Reduce attrition and improve customer retention, with service excellence.​
Deliver on service level agreements, quality, security and compliance, using a blend of technology, skilled people and training.​
Because we recruit, build and train teams across our verticals for our partners’ needs.​

How Ignition Group outshines the competition

We provide a custom end-to-end solution supporting the entire Customer Acquisition and Support Journey for our partners with a focus on how to add value to your existing customers, while acquiring new ones, supporting and retaining your current clients through various methods designed around your specific requirements.

Our offering is an entire, deeply integrated, Customer CX Experience solution.

Ignition Group company structure

Ignition Group was founded in 2002, by brothers Sean and Donovan Bergsma.
We are a globally recognised Acquisition, Sales, Performance Marketing and Distribution company, focused on our People and our Partners.

With the help of our People, we provide our Partners with highly skilled in-house teams in the following:
- Complete Customer Life-cycle Management
- Business Applications and Process Enablement
- Product Development
- Product Ownership
- Traditional and Digital marketing
- Lead Generation
- Sales

Sample highlight service offering of Ignition Group

Our South African location provides our client partners with several unique advantages – We have a quickly scalable contact center agent population with a neutral accent and strong UK cultural alignment, as well as a workforce that is empathetic vs. sympathetic and that possesses excellent sales and service capability​

Unlock untapped potential - Our capabilities span the breadth of the Customer Value Lifecycle and as such, we are able to stimulate growth for our Partners by maximizing efficiencies and leveraging organization-wide capabilities.​

Adapt to changing market needs - With a streamlined, integrated Digital Marketing platform, both Sales and Marketing are able to respond quickly and efficiently to marketplace disruptions and emerging Customer needs.​

Robust Technology - Ignition has a mature Enterprise Service Bus (ESB) which is used to integrate with a wide variety of technologies. We have a dedicated Digital Transformation and Innovation Team. The Team has executive sponsorship to ensure its activities are given the necessary priorities. Developments are focused around to a digital omnichannel based business model.​

Security, Compliance and IT - Ignition takes data privacy seriously. Our strong back-office technical skill and​
a global best-in-class IT infrastructure help enable world-class compliance adherence. Whether it’s from a PCI perspective, other specific compliance needs per vertical, or just the ability to prove your customer’s data is secure, we tick all the necessary boxes.