Ignition CX is actively engaged in impact sourcing, utilizing it as a means to address historical and current social inequalities, high unemployment rates, and associated social issues in South Africa.
With an official unemployment rate of around 33%, particularly among the youth, South Africa is in urgent need of inclusive and sustainable job creation.
Ignition CX has recognized impact sourcing as a valuable tool for creating a positive social impact and empowering South Africa’s workforce.
Its approach to impact sourcing goes beyond merely ticking boxes; it is about realizing potential and changing lives. The firm aims to identify communities where a difference can be made and recruit employees with potential, providing them with training and growth prospects.
Ignition CX believes that impact sourcing has the potential to make a real difference in the lives of workers and their families.
Offering employment opportunities in regions where traditional jobs are scarce can significantly multiply the benefits of employment, as a single employed person in many South African communities supports 5 to 6 family members.
Ignition CX understands that many South African communities are largely isolated from the formal economy, leading to high levels of entrenched poverty.
Impact sourcing directly benefits these communities by employing more people and giving them higher earning power as well as future prospects.
In line with its commitment to impact sourcing, Ignition has implemented the Activate Program. This program is specifically designed to empower unemployed youth with high potential but no work experience.
Through a six-week program consisting of theoretical classroom education and practical learning, graduates gain the skills, knowledge, and experience necessary to begin their careers in the competitive contact center industry.