Modal Digital

Modal Digital is a Manchester-based web design and branding agency that elevates how ambitious brands present themselves online.

Originally founded in 2015 as Influx Studios, the agency has grown alongside a diverse mix of start-ups and established companies. 

Its team of specialists blends advanced coding techniques with thoughtful brand storytelling to create digital experiences that resonate with real audiences. Each project reflects a balance of creativity, strategy, and technical precision, allowing clients to gain stronger visibility, deeper engagement, and long-term growth.

Each collaboration gives the team an opportunity to produce work that carries purpose and leaves a lasting impression. Clean layouts and minimalist design play a key role in their approach, yet the true motivation comes from watching clients thrive.

That sense of shared success fuels the team’s passion and defines the spirit behind Modal Digital.

The agency’s decade-long track record highlights its ability to deliver results that matter. Clients regularly report higher traffic, stronger customer interaction, and meaningful shifts in brand perception. 

Modal Digital approaches outsourcing as a collaborative partnership that gives clients access to specialist talent and a clear, transparent workflow. 

The team values open communication and uses a structured process that keeps projects moving smoothly while producing websites that perform as well as they look. 

Each stage reflects practical thinking, creative insight, and a commitment to building meaningful results for growing brands:

Take a quick look at its outsourcing process overview:

• Project kick-off. The project begins once the contract is signed and the initial deposit is received.
  
• Discovery session. Modal Digital explores the brief in depth to understand the client’s goals and user needs.
  
• Competitor analysis. The team reviews industry players to identify opportunities and shape a stronger digital position.
  
• Sitemap sign-off. A clear site structure is created and approved before design work starts.
  
• Design mockups. Three homepage concepts are produced to establish visual direction.
  
• Content gathering. Clients provide core copy, supported by optional copywriting services.
  
• Imagery sourcing. Bespoke photography or curated stock images are selected to elevate the design.
  
• Full development. The site is built in Webflow, WordPress, Shopify, or VS Code.
  
• CMS configuration. A user-friendly CMS is added for easy updates.
  
• Final amends, domain setup, analytics, onboarding, and go-live. The project concludes with polish, training, and launch support.

Modal Digital’s specialized services include the following:

• Web design
  

• • • Wireframing
    • Typography
    • Visual user interfaces
    • Design systems
    • User flows
    • Sitemapping
    • Visual hierarchy
    • Mockups
    • Prototypes
      

• Branding
  

• • • Logo design
    • Tone of voice
    • Brand guidelines
    • Competitor analysis
    • Brand personality
    • Typography
    • Mission statement
    • Asset creation
    • Colour psychology
      

• PPC advertising
  

• • • Google Ads
    • Instagram Ads
    • Facebook Ads
    • YouTube Ads
    • LinkedIn Ads
    • TikTok Ads
    • Retargeting campaigns
    • Ad copywriting
    • Negative keyword optimization
      

• Digital marketing
  

• • • Social media
    • Marketing automation
    • PR outreach
    • Email marketing campaigns
    • Content creation
    • Analytics reports
    • Lead generation
    • Video marketing
    • Growth hacking
      

• E-commerce
  

• • • WordPress WooCommerce
    • Shopify
    • Discounts and sales
    • Google Pay
    • Apple Pay
    • Checkout optimization
    • Customer review system
    • Retargeting ads
    • Product photography
      

• Web development
  

• • • Custom coding
    • CMS integration
    • Responsive design
    • Website hosting
    • Front-end development
    • Back-end development
    • API integrations
    • Page speed optimization
    • Third-party plugins
      

• SEO
  

• • • Keyword research
    • On-Page optimization
    • Local SEO
    • Link building
    • SEO audits
    • Schema markup
    • Content strategy
    • Core web vitals
    • National SEO
      

• Shopify
  

• • • Theme customization
    • Checkout optimization
    • Discount codes
    • Google Pay integration
    • Apple Pay integration
    • Third-party apps
    • Shipping updates
    • Analytics dashboard
    • Tax configuration
      

• UX auditing
  

• • • Usability studies
    • Accessibility audit
    • Journey mapping
    • Heuristic evaluation
    • Conversion analysis
    • User flow analysis
    • Information architecture
    • Heatmap analysis
    • Cognitive load analysis
      

• AI variant testing
  

• • Multi-variant testing
  • Statistical analysis
  • Content variants
  • Traffic allocation
  • Segment analysis
  • Automated optimization
  • Personalisation
  • A/Bn testing
  • Control groups

Modal Digital’s pricing

Modal Digital offers clear, project-focused pricing that adapts to each client’s needs and goals. 

Companies interested in costs can explore the pricing calculator or reach out through the contact form on its website to receive tailored guidance.

Modal Digital stands out in a crowded industry by utilizing technical depth, creative intuition, and a genuine commitment to meaningful partnerships.

Here’s how Modal Digital outshines its competition:

• Work-life balance. It values quality of life as much as quality of output, nurturing creativity through time spent outdoors, connecting with people, and recharging away from screens.
  
• Listening closely. The agency takes time to understand each client’s goals, challenges, and audience before moving into strategy or design, which leads to stronger relationships and smarter solutions.
  
• Continuous learning. Modal Digital actively adopts new tools, emerging techniques, and modern design practices to deliver digital experiences that adapt to evolving user expectations.
  
• Creating an impact. The team focuses on work that resonates on a deeper level, crafting designs that feel memorable, meaningful, and capable of sparking an emotional response long after visitors leave the site.

Joe Ratcliffe (Founder and CEO)

Joe Ratcliffe leads the agency with a blend of technical vision and creative ambition. He built the company around a talented team that brings bold ideas to life and turns complex concepts into practical digital solutions. 

His passion for innovation and his ability to spot potential continue to shape Modal’s growth and reputation.

Modal Digital holds 4.9-star reviews on Google. Here’s what clients share about their experience working with the team:

“Working with modal as a freelancer has been a great experience. Jamie and Joe have been a pleasure to work with, always professional, keen to work collaboratively, and excellent communication. Highly recommend!”

• Finlay Morris

“Happy with how our project ended up whilst working with Modal recently. Website went above and beyond our expectations, and the Google ads campaign saw results just 2 months in which was sooner than we expected. Definitely recommend these guys for anyone in Manchester looking for web design.”

• Michael Aujla

Modal Digital’s main headquarters is located in:

4 Naval Street, M4 6EW, Manchester, Greater Manchester

Further, you may virtually reach out the company through the following contact information:

Website https://www.modal.co.uk/

LinkedIn https://www.linkedin.com/company/modaldigital/

Facebook https://www.facebook.com/modaldigitaluk/

In addition, you may email them at hello@modal.co.uk or call +441613993065.