Social Media Virtual Assistant

Definition

What is a social media virtual assistant?

Social media is playing a significant role in any business’ marketing and sales strategy – now more than ever. How you manage your business’ social media pages can help flourish or tarnish your brand’s reputation.

This is where the services of a social media virtual assistant comes in. Social media virtual assistants are social media experts that will solely work for your brand remotely. They offer a wide range of services, including developing a social media strategy and curating your channels.

Responsibilities of a social media virtual assistant

Social media management is not just about posting on your Facebook page and leaving it at that. Social media has become a very efficient marketing tool, and a social media virtual assistant can be tasked with an array of responsibilities to promote your brand and appeal to customers.

Here are some of the responsibilities of a social media virtual assistant:

  • Set up your social media presence
  • Write copy and blog posts for all your social media channels
  • Reply to and manage comments
  • Interact with your brand’s followers, answer questions, and deal with reviews
  • Create surveys and other promotional strategies

Benefits of hiring a social media virtual assistant

Hiring and training can be too expensive and will take too much time that can be spent on other essential tasks. By hiring a social media virtual assistant, you’ll get to save up on hiring costs and other expenses like office space, desktops, and internet connection. Social media virtual assistants are also equipped with the right experience and skills for the job, so training will be very minimal.

By delegating your social media management to a qualified virtual assistant, you’ll get to enjoy more time in your hands for more essential tasks leading to your business’ growth and development.

Outsourcing FAQ

How much do Filipino virtual assistants make?

A virtual assistant’s pay depends on their expertise and years of experience. However, according to Payscale, an average VA makes a minimum hourly pay of $4. 

Where you find your social media virtual assistant also plays a part in determining their salary per month. Freelance VAs hired through popular job platforms like Upwork and Fiverr start at $5 per hour, while those hired through outsourcing companies’ rates start at $8 per hour. With virtual assistants, you can save a lot of money on labor costs, but not to the point of consuming cheap labor.

How many hours does a virtual assistant work?

A social media virtual assistant can work on the agreed upon work hours. For part-time workers, 20 hours per week is a good minimum. This is enough time for starting VAs to manage the brand’s social media pages, come up with content, schedule posts, and answer to social media queries.

Social media success cannot be achieved overnight, so it’s wise to let your social media virtual assistant spend enough time to curate your content and online profiles. If you’re handling a team of VAs, let them share ideas and strategies through effective online collaboration tools that are perfect for remote work. 

What skills do social media virtual assistants need?

Social media virtual assistance is not for everyone, and aspiring VAs need to have certain skills and qualifications to excel in the field. Experience in social media management and other related softwares, basic photo and video editing skills, and excellent communication skills top the list of qualifications.

Social media never sleeps and is never stagnant, so a VA has to be a fast learner, flexible, resourceful, and productive. A social media virtual assistant also needs to have word processing and computer skills, self-motivation, discipline, and customer service expertise.

How do I start working as a virtual assistant?

When you feel like you have the right skills and qualifications for the job, you may start working as a virtual assistant. There are different types of virtual assistants, like social media VA, real estate VA, legal VA, and more. The first step is to find your niche, so you can market yourself better for potential clients.

Aspiring VAs can create accounts on Upwork or Freelancer to find jobs, but some small to medium-sized companies prefer hiring through business process outsourcing companies to ensure workforce quality and stability. If a company is hiring more than one VA, it would be more practical to seek the help of an outsourcing company.

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