What is an SEO Virtual Assistant?
Businesses (no matter how big or small) looking to enhance their online presence and generate leads through social media could benefit from hiring an SEO Virtual Assistant.
An SEO Virtual Assistant is an SEO specialist and a social media, and internet-savvy remote worker businesses turn to for their search engine optimization needs.
SEO Virtual Assistants have an in-depth understanding and intellectual capacity regarding keyword and website analysis, SEO copywriting, monitoring traffic, SEO campaigns, and more.
Search engine optimization (SEO) and why it matters
SEO stands for search engine optimization, the process of creating search engine-friendly content and optimizing existing elements to make a web page more visible online.
Basically, optimized content helps search engines understand what your webpage contains and decide if it’s helpful to users.
Search engine optimization has become increasingly important to businesses for various reasons.
For one, improved SEO brings in more traffic and helps companies make their marketing efforts more effective. It helps them attract local customers by improving their business’s search engine rankings.
In turn, higher rankings make it easier for their target audience to find them in Google or Bing search results. Smaller businesses benefit from leveraging local SEO, especially when their competitors aren’t.
SEO strategy: Become more visible with SEO
There are many SEO tactics a virtual assistant can use to help a web page rank better in search engine results pages (SERPs).
These SEO techniques include:
- Paid advertising
- Competitor analysis
- Setting up online directories
- Off-page SEO/On-page SEO
- Link building/broken link building
- Organic search engine optimization
SEO specialists often use a combination of these techniques to help websites rank better in organic search results.
What can an SEO Virtual Assistant do for you?
SEO Virtual Assistants not only help you and your customers enjoy a fully optimized website. They also take care of finding keywords that rank in the Google search engine and utilizing these to your advantage.
Here are other tasks that an SEO virtual assistant can do to help your business:
- Backlink building
- Competitor research
- Social media management
- Content management
What to look for when hiring SEO virtual assistants
An effective SEO virtual assistant can help a business owner improve the visibility of their website pages, among many other things.
These specialists combine keyword research with their knowledge of how Google’s search engine works to improve your website’s ranking in Google search results.
That’s why it’s important for you to ensure you’re hiring an SEO virtual assistant with the right qualifications.
Check out this short list of traits that the best SEO virtual assistants have:
- Proficiency with SEO tools (e.g., SemRush, SurferSEO, Google Analytics)
- Knowledge of local SEO, organic SEO, content SEO, and technical SEO
- Knowledge of search engine marketing
- Strong keyword research skills
- Onsite SEO and offsite SEO skills
- Good understanding of digital marketing