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401 N Michigan Ave, 30350, Chicago, Illinois

Public or Private


Seats or staff




  • Advertising & PR
  • BPO
  • BPO industry
  • Digital Marketing
  • Ecommerce
  • Game Dev & Support
  • Healthcare
  • Hospitality
  • Manufacturing
  • SaaS
  • Telecoms
  • Travel




Year Founded


Countries of fulfillment
  • Ethiopia
  • Kenya
  • Morocco
  • Senegal
  • South Africa
  • Tunisia


Contact information



About Hugo: Review and comparison

Hugo is an offshoring solutions provider founded in 2017 in Chicago, Illinois. 

This premier BPO’s mission is to deliver unparalleled Business Process Outsourcing (BPO) services by harnessing exceptional talents in Africa. It empowers Africa’s university-educated youth with the skills needed for success in the digital economy.

Hugo helps growing companies build highly skilled and lasting offshoring teams. On average, its clients have maintained partnerships with the same teams for over 3.5 years and counting, a testament to the lasting bonds the firm cultivates.

Providing reliable remote teams and nurturing them over the years is Hugo’s key to fostering the kind of camaraderie that drives collective progress.

Hugo Outsourcing

Hugo caters to the needs of global tech and media giants, specializing in digital and AI operations, omnichannel customer support, and trust and safety solutions. 

Its work culture blends the innovation of Silicon Valley with the vibrancy of ECOWAS, incorporating both English and French languages. 

Hugo prides itself on having smart, dynamic, ambitious, and driven management that aims to excel for its clients and people.

Hugo’s BPO services and pricings

Hugo’s featured solutions are divided into four categories:

Customer support

Client services

  • General customer service
  • Inbound/outbound
  • Billing support
  • Travel assistance
  • Healthcare & Insurance claims

Digital support

  • Email
  • Chat
  • SMS
  • Social Media
  • In-App Messaging

Platform support

  • Inbound fraud review and response
  • User account management
  • Digital merchandising
  • Content updates & optimization
  • Brand support
  • Order fulfillment
  • Language translation

Digital operations

Platform growth

  • Inbound lead review and response
  • User account management
  • Digital merchandising
  • Content updates & optimization
  • Brand support
  • Order fulfillment
  • Language translation


  • Fraud detection
  • Inbound fraud review and response
  • Continuous due diligence
  • Chargebacks & disputes
  • Claims management

Sales support

  • Top-of-the-funnel lead generation
  • Lead research, qualification, and enrichment
  • Outbound campaign management (email, social, SMS)
  • Scheduling appointments & demos
  • Data & CRM management
  • Market intelligence

Trust & safety


  • Content publishing & review
  • User-generated content moderation
  • Monitor user reviews


  • Social listening
  • Crisis management
  • User-generated content moderation
  • GenAI moderation
  • Live chat, audio, video, and broadcast moderation
  • Audience, messaging & sentiment tagging

Creators & affiliates

  • Sourcing creators
  • Vetting brand fit
  • Audience demographics analysis
  • Audience psychographics analysis
  • Inbound/outbound lead management
  • Campaign management & reporting

Data & AI

Generative AI

  • Response fine-tuning & iterative feedback
  • Outlier detection
  • Domain adaptation
  • Conditional labeling
  • Data collection & preprocessing

Computer vision

  • Key-points & landmark annotation
  • Bounding boxes
  • Polygon, polyline, ellipses
  • Semantic segmentation
  • Object detection & recognition
  • 3D point clouds & LIDAR

Natural language processing

  • Sentiment analysis
  • Named entity annotation
  • Taxonomy & relevance ranking
  • Speech-to-text transcription
  • Text classification
  • Relation detection

Hugo’s pricing

Hugo offers competitive pricing based on industry standards and labor hours. For specific cases, it can adjust its service fees according to the amount of data you need annotated. 

Additionally, it also provides discounts for extended contracts and large orders.

Contact Hugo today to learn more about its pricing structure and take advantage of its free 30-day trial!

How Hugo outshines its competition

With a workforce of over 3,800 seasoned professionals hailing from diverse backgrounds across the globe, Hugo brings a wealth of expertise to every project. 

This third-party services firm’s remarkable 98% retention rate speaks volumes about the satisfaction and loyalty of its team members. 

Moreover, it is fully committed to diversity and inclusion, as 65% of its workforce comprises highly experienced female specialists. 

The blend of talent, retention, and diversity enables Hugo to deliver unmatched quality and innovation in every endeavor, setting it apart as an industry leader.

Key executives

Orinola Gbadebo-Smith (Chief Executive)

As the Chief Executive of Hugo since June 2018, Orinola Gbadebo-Smith has steered the company with visionary leadership and strategic acumen. 

With his dedication to excellence and commitment to empowering teams, he continues to lead Hugo toward a future of continued growth and impact in the global business landscape.

Hugo reviews and comparisons

Hugo is an innovative BPO solutions provider in Chicago, Illinois. 

While we currently do not have any reviews for Hugo, we suggest comparing the firm to other BPO providers in the US and Africa.

Hugo’s contact information

Hugo’s main headquarters is located in:

401 N Michigan Ave, 30350, Chicago, Illinois

Further, you may virtually reach out the company through the following contact information:

LinkedIn N/A
Facebook N/A

Hugo news, podcast & articles

No news, podcast & articles available for this BPO

Hugo videos & images

No videos & images available for this BPO

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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