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Empire International Merchandising Corporation


“Based in San Juan City, Empire International Merchandising Corporation is the largest character / brand licensing agency in Asia.

Among the characters / brands they hold the rights to include Assassin’s Creed, WWE, Sonic the Hedgehog, Pac-Man, Talking Tom and Friends, Supa Strikas, Robin Hood, The Jungle Book, Peter Pan, The Swan Princess, Zorro: The Chronicles, Valiant, Street Fighter V, Rockman X, and Kong: King of the Apes.

The reason for their rise is because they understand what works in Asia. They do brand promotion for their clients. One of their success stories include how a mall chain in Hong Kong launched their Beanlympics campaign, featuring Mr. Bean, ahead of the London Olympics. Empire also helped open a Mr. Bean coffee shop in Thailand, as well as a Charlie Chaplin restaurant in Malaysia. Closer back home, they got KFC Philippines to run a Plants vs. Zombies bucket meal promotion campaign. Another success story is when Emporium Mall and Malioboro Mall, both of them in Indonesia, ran a Shaun The Sheep-themed Back to School promotion. Empire also manages fashion and lifestyle brands.

Established in the 1980s, Empire International Merchandising Corporation has been around for more than 30 years now. When technological changes disrupt the market, they move fast to gain themselves the first-mover advantage.



Public or Private


Seats or staff








Rhodora Torres Gonzales,Ph.D., Chairman

Year Founded


Countries of fulfillment




Contact information

(632) 722 4325

About Empire International Merchandising Corporation: Review and comparison

Empire Multimedia Corporation has 30+ years in the licensing business. EMC has excellent partnerships with worldwide companies specializing in merchandise and promotional licensing. 

They have been the first industry in the Philippines for several developments ever since the 1980s, including attraction walks and multi-level marketing networks.

Being one of the most trusted agents in the licensing profession, EMC provides quality customer service and places their experience at the utmost importance. Empire Multimedia Corporation maintains relationships with the best licensees and promotional partners in the Asian region. 

Some of the recognizable partners of EMC include 41Entertainment, Archie Comics, Halfbrick, and Spam. Having between 11-50 employees and being a privately-owned organization, the current revenue is listed as approximately $5 million.EMC also holds many known brands in animation, entertainment, and lifestyle. 

Empire International Merchandising Corporation Outsourcing

Being the largest licensing agency in Asia, EMC’s goal is to provide successful relationships to garner profit for collaborating businesses. They aim to effectively build firm commitments between licensors and licensees through a supportive, educated, and positive team.

There are also plenty of job opportunities at EMC, varying from licensing managers to graphic artists to developers. With the progression this company is seeing, they will likely need to expand their employee count within the next upcoming years.

Empire International Merchandising Corporation’s BPO services and pricings

EMC guarantees “no matter what business you are in, we have the characters, brands, designs or marketing solutions to increase your sales”. 

While excelling in licensing and advertising, EMC has a division known as Spectrum music which expands business into the distribution of foreign music in various genres. Despite still being under production, this undoubtedly shows the future potential of EMC.   

Empire Multimedia Corporation’s pricing

EMC’s website does not include pricing and will most likely depend on a multitude of factors. However, the average commission for a licensing agent is between 30%-40% of gross licensing revenue.  

How Empire International Merchandising Corporation outshines its competition

Since EMC is a privately held marketing and advertising business, the purchaser has a better opportunity of individualized, quality service with a small production team. EMC’s Twitter has over 1,000 followers; Instagram and Facebook have a little over 700.

On these social media sites, EMC encourages: “Let’s talk!” Therefore customers are assured that they will be able to interact directly with the company’s management. 

Their contact information is easy to navigate with multiple options for everyone to select from if they have questions or concerns, including sending an online message, emailing their direct email address, or calling. 

Key executives

Rhonda Torres (Chairman)

Torres is the chairman of EMC and holds a Ph.D. She has been a part of The Board of Directors since 2016. Behind her is a talented group of people holding marketing executive, sales representative, professional, and managerial titles. 

Empire International Merchandising Corporation reviews and comparisons

Empire Multimedia Corporation is a small marketing and advertising agency aiming to help customers improve their design and profit. Despite not having reviews on Glassdoor, some related companies to compare EMC to would be Mertz Advertising or Infinite Grafix & Outdoor Advertising, which are both located in the Philippines as well. 


Empire International Merchandising Corporation’s contact information

Empire International Merchandising Corporation’s main headquarters is located in:


Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call (632) 722 4325.

Empire International Merchandising Corporation news, podcast & articles

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