What is a Content Writing Virtual Assistant?
A blogging or content writing virtual assistant is a highly skilled professional who is responsible for generating content as needed by his/her client. Content Writing VAs work remotely, and are tasked with the following roles: Generating blog post ideas, writing blog posts and other website content (including Youtube scripts, if necessary), and updating and optimizing the website’s content.
Content Writing Virtual Assistants are required to be knowledgeable in the field that they’re writing about. Their goal is to boost brand awareness, website traffic, and to rank higher in the search engine ranking through their articles and posts.
Skills that a Content Writing Virtual Assistant must possess
The blog posts published in a website can say a lot about the company’s quality and brand, which is why they are very high standards when choosing their Content Writing VAs. Here are the skills that a Content Writing Virtual Assistant must possess in order to succeed:
- Outstanding writing skills;
- Knowledge in the company’s field or sector;
- A deep understanding of the company’s market;
- Familiarity with SEO;
- Research skills.
What is content writing?
Content writing is the process of strategizing, planning, writing, and editing web content for content and digital marketing purposes. These content are specified to the company’s audience and target market, and are written by content writers or content writing virtual assistants.
Content writing is not only about blog posts and website articles; it falls under various formats. These formats include but not limited to: video scripts, podcast scripts, white papers, landing pages, Youtube scripts and video descriptions, social media posts, newsletters, and web pages.
How do I start working as a virtual assistant?
When you feel like you have the right skills and qualifications for the job, you may start working as a virtual assistant. There are different types of virtual assistants, like social media VA, marketing VA, legal VA, and more. The first step is to find your niche, so you can market yourself better for potential clients.
Aspiring VAs can create accounts on Upwork or Freelancer to find jobs, but some small to medium-sized companies prefer hiring through business process outsourcing companies to ensure workforce quality and stability. If a company is hiring more than one VA, it would be more practical to seek the help of an outsourcing company.
How do I start content writing?
There’s no specific formula when it comes to content writing. The only important thing is to write something interesting, will attract the audience’s attention, and will hopefully convert leads to paying customers. However, it is advisable for beginners to read, research a lot, and find their unique style.
Content writing also requires creativity – a boring article will never be finished by its readers. A killer title and introduction also play significant roles in keeping the audience hooked. A good content writer is an excellent communicator, is always open to constructive criticism, and is always editing and proofreading to bring out the best version of the article.
Is there a demand for virtual assistants?
Virtual assistants have always been in demand. With the rising number of small to medium-sized businesses flourishing, and with the rising awareness regarding outsourcing and remote work, companies are realizing the advantages of hiring virtual assistants.
Virtual assistants are the jack of all trades of remote workers, they can offer a wide variety of talents and proficiencies that will prove beneficial to the company. From scheduling appointments to providing excellent customer service, as well as offering graphic design, social media management, content writing, and making travel arrangements, the demand for virtual assistants is now higher than ever.