Merchants SA

Unverified profile

Merchants SA is a BPO provider headquartered in South Africa.

3.1/5 · Glassdoor
OA500 Top 500, 2026 Source Partner - inactive badge
Company at a glance
Employee range
5001-10000
Estimated headcount
Annual revenue
$100 mil. - $250 mil.
Company listing
Delivery countries
2
Tracked locations
Executive profiles
75+
Updated 8 Nov 2026
News items tracked
5+
Updated 9 Nov 2026

A deeper view of Merchants SA

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Executive backgrounds

Where Merchants SA's executives worked before.

0%

of executives came from other outsourcing firms. 0 of 74 executives with a known career history.

  • No prior industry tenure 74 100%

Each executive is counted once, under their most recent prior outsourcing employer. Counts are rounded by OA Explorer.

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Overview

Company Overview

Merchants is a South African customer-experience and outsourcing operator that presents itself as part of the NTT group. The home page gives the positioning. — "Merchants is a leading customer management partner specialising in business process outsourcing (BPO) that delivers customer experience and customer interactions." The about page describes the approach. — "specialising in business process outsourcing (BPO) which focuses on delivering the right experience through digitally enhanced human interactions."

The firm gives its age and scale in counters on the about page. The counter block lists them. — "41 Years Industry Experience 53 Million Interactions Annually 6000+ Amazing People 17 Bespoke Centres of Excellence" The counters are undated. The record carries a founded year of nineteen eighty-one, and the undated counter cannot be tied to a founding year.

A second age claim differs from the first. The careers page states another figure. — "You will have the opportunity to learn from over 35 years’ experience in managing contact centre operations across the globe." The two age claims on the site are not the same, and neither gives a founding year.

The Johannesburg office address is published. The contact page gives it. — "Merchants Johannesburg, Ground floor, Roland Garros Building, The Campus, 57 Sloane Street, Bryanston, 2191." The record places the firm in Sandton, and Bryanston is the address on the site, so the record and the site agree on the country and differ on the suburb named.

Services & Capabilities

The core offer is customer-service outsourcing across channels. The values page describes the growth of the offer. — "We’ve grown our customer service capabilities from simple inbound voice to multi-channel customer journeys that include outbound calling to drive sales" The record lists technical support and inbound voice only, so the site shows a wider offer than the record.

Service-desk work for technology clients is a named line. A case study describes a facility. — "Merchants’ Service Desk Facility in Randburg, Gauteng, supports 28 blue chip end user computer service desks"

An analytics and workforce layer is sold under a product name. The Cortex page describes it. — "The Cortex offers high-powered business solutions that enable our customers to simultaneously reduce costs, improve efficiency, increase revenue"

A recruitment platform is offered to job seekers. The MyCalling page presents itself as the careers portal. — "At Merchants our vision is to create meaningful and sustainable futures for our people" The platform serves the firm's own hiring and is not described as a client product.

Client Base & Market Position

The firm publishes client case studies in several sectors. The case-study page lists them. — "Case study | a 10-year partnership with Vodacom" It lists a long retail relationship. — "A 10 year partnership with ASDA"

The roster is international as well as domestic. The why-South-Africa page makes the claim. — "80%+ of outsource clients are international/Global brands" The page does not name which clients fall in the share or whether the share is the firm's or the market's. The record lists technology and software as the only vertical, while the site shows financial services, telecoms, retail, aviation and help-desk work.

The firm claims positions in impact sourcing and empowerment. The impact page states a first. — "The first BPO Globally to be accredited with the Global Impact Sourcing Coalition" It adds a transformation rating. — "The first BPO to achieve Level 1 BBBEE – enhancing economic transformation in South Africa." These are the firm's own claims and the page does not date them.

South Africa is argued as a destination. The why-South-Africa page states a market claim. — "Industry attrition rates closer to 65%+" The comparison is the firm's own.

Delivery Infrastructure & Operations

Delivery runs from all four major South African hubs. The facilities page states the footprint. — "We are the only South African BPO operating in all four major service delivery centers: Pretoria, Johannesburg, Cape Town, and Durban" The contact page lists offices in Cape Town and Durban. — "33 Flanders Drive, Blackburn, Mount Edgecombe, 4302."

Facilities are built for continuity. The facilities page describes the design. — "Our facilities are developed with in-built redundancy for both power and water, ensuring uninterrupted operations." The claim is the firm's own and the page names no audit.

A rural centre is planned. The Sisekhaya page describes it. — "Sisekhaya will be a decentralised customer service centre offering IT help desks, sales teams, financial advisors and more in outlying and rural towns." The page gives no opening date.

Delivery beyond South Africa comes through the group. The reach page states the model. — "Merchants through its group-wide delivery model has the unique ability to provide services from 24 countries and in multiple languages." The group count is shown beside the NTT delivery map. — "34,000 FTE operating from 24 countries on 6 continents supporting 28 languages" The record lists South Africa and the United States as delivery locations, and the contact page lists South African offices only.

Ownership, Financials & Scale

The site describes Merchants as an NTT Data company. The contact form states it. — "about the products and services of Merchants, an NTT Data company." The careers page gives the backers. — "We are backed by Dimension Data – a global specialist IT service and solution provider, and NTT – one of the largest telecommunication companies in the world." The record gives the firm as private with its parent field empty, so the record and the site conflict on ownership.

Group figures differ from firm figures. The reach page gives a group workforce. — "34,000 FTE operating from 24 countries on 6 continents supporting 28 languages" The about page gives the firm's own count in the counter block quoted above. The record carries five thousand one hundred employees, so the site's own count is higher than the record and the group count is far higher again.

Labour-market figures are published. The why-South-Africa page gives the firm's attrition rate. — "Merchants attrition rates sit at 40-50% PA or 3.8% per month" The same page gives a pay range. — "Salary rates range from R6500-9500 per month" The page does not date either figure.

No public revenue figure was found.

People, Leadership & Culture

A managing director and a leadership team are named. The home page lists the managing director. — "Zain Patel Managing Director" It lists the revenue lead. — "Mathew Conn Chief Revenue Officer" The record's leadership list names none of these people, so it does not match the site.

Functional vice presidents are published. The about page lists the human-resources lead. — "Nadia Naidu Vice President: Human Resources" It lists the technology lead. — "Shalendra Kundalram Vice President: Technology and Facilities" It also lists finance, transformation and operations vice presidents and an operations director for international clients.

Long service is claimed for the human-resources lead. Her biography states it. — "15 of these years have been with Merchants." The sentence is a personal biography line and not a staff-tenure statistic.

The academy is a training arm. The academy page gives its status. — "We are an accredited Skills Development Provider (SDP) registered with Services SETA, and QCTO delivering quality education and training solutions." The impact page gives a target. — "The aim is to provide 10,000 individuals with the opportunity to have received accreditation in core skills" The academy page gives a larger target. — "The aim is to provide 100,000 individuals with the opportunity to have received accreditation in core skills" The two pages disagree by a factor of ten.

Technology & Innovation

Technology and facilities sit under one vice president. The about page states the remit. — "My role focuses on optimising operations, introducing innovative solutions, and leveraging business intelligence to uncover new opportunities." The wording is a role description and not a product disclosure.

The named technology product is the Cortex. The Cortex page describes it. — "Merchants is proud to power The Cortex – where data and analytical expertise are seamlessly woven into active business intelligence." The site names no contact-centre platform, no artificial-intelligence product and no vendor stack, and the record lists no technology fields.

Strategic Assessment

Strengths

A named management team and a national footprint. A managing director, a revenue head and functional vice presidents are published, with offices in several South African cities.

Group backing. The site presents the firm as an NTT Data company with access to a group delivery network.

Long-running client relationships. Case studies describe decade-long partnerships.

Risks and Vulnerabilities

Ownership is stated differently by the record and the site. The record gives a private firm without a parent.

Scale figures are undated and inconsistent. Age, headcount and academy targets differ between pages.

Client detail is thin. Case studies are undated and do not state current status.

Opportunities

Publish a dated headcount and a founding year. Both would remove the age and size conflicts.

State the group relationship formally. A statement of the legal parent would clear the ownership question.

Outlook

Merchants is a South African customer-experience operator with a named management team, four South African hubs and a group link to NTT Data. The record and the site disagree on ownership, headcount and leadership, and the site does not state a founding year.

Record and Tier Note

The platform record files the firm in Sandton in South Africa with a founded year of nineteen eighty-one, a private status and a workforce of five thousand one hundred. It lists technical support and inbound voice as service lines and technology and software as the vertical. It lists South Africa and the United States as delivery locations. The site names Johannesburg, Cape Town, Durban and Pretoria, describes the firm as an NTT Data company and gives its own staff count above six thousand. The record's leadership list names none of the people on the site, and the site names Zain Patel as managing director.

Ownership
Private
Industries
Technology & SaaS

Details

Year founded
1981
Countries of fulfillment
South Africa, United States
Sectors
Technical Support, Voice - Inbound

Company data

Services & delivery

Workforce & hiring

Workforce composition

Rounded mix

Share of associated member profiles

Approximate distribution, rounded to 5 percentage points.

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Skills in the workforce

Selected skills
  • Customer Service
  • Communication
  • Microsoft Office
  • Problem Solving
  • Customer Experience

Skills listed by people associated with Merchants SA.

Selected self-reported skills.

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Languages in demand

Selected languages
French

Multilingual hiring appears in the sampled job advertisements.

Languages in job advertisements; service availability may differ.

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Scale & company milestones

Annual revenue

$100 mil. - $250 mil.

Company listing

Leadership & connections

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Executive contacts

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About Merchants SA: Review and comparison

Merchants Dimensions Data (or Merchants) is one of the oldest outsourcing companies in South Africa. In business since 1981, Merchants is focused on great customer service, technology, and data collection. 

Originally a pioneer in the data science industry, Merchants has established itself as one of the most experienced and trusted BPOs available. The company has satellite offices and services around the world for customer contact and service. 

Merchants South Africa is no exception to this rule. Like the rest of the Merchants locations, the South African branch focuses on giving the best to its customers and employees, with the processes put in place by experience and best practices.

Merchants SA Outsourcing

South Africa is a booming economy for call center and outsourcing companies. Because it’s located almost directly between the United States and Australia, it offers options for customer service in both time zones. 

The company is already a leading provider of call center services, but it can go even further. They proudly focus on customer service and support worldwide. Merchants has a goal of going completely digital to cut back on costs and provide more widely available services. 

Merchants SA’s BPO services and pricings

While the company focuses on contact centers worldwide, Merchants’ website lists all of the other outsourcing services it offers: 

  • Technology capability assessment 
  • Knowledge management 
  • Contact centers 
  • Consulting services 
  • Back office BPO
  • Support services 
  • IT outsourcing (specializing in contact centers) 
  • Quality management and assurance 
  • Business process outsourcing

Merchants SA’s pricing

Merchants’ pricing varies depending on the project. However, they are less expensive than several other South African outsourcing companies because of the worldwide branding. Merchants will continue to decrease in price, especially as they use more and more automation.

How Merchants SA outshines its competition

Merchants’ use of technology to streamline their services has garnered them praise from multiple clients. Instead of waiting on hold or encountering someone who speaks a different language, Merchants has established a worldwide network of online workers and computers that are multilingual and capable of helping customers. 

With growing technological abilities and a focus on the customer, Merchants has earned its place among the top outsourcing providers in the world. The company is one of the oldest in South Africa and a pioneer in the industry. 

Key executives

Zain Patel (Managing Director)

Zain Patel is the managing director of Merchants and has worked with the company for several years. He focuses on reaching out to clients and sourcing new ideas for contact centers. Zain directs the South African branch of Merchants. 

Eteboheng Llale (Financial Executive)

Etebohend Llale has been with the company for over a decade and ensures that Merchants remains financially and technically ahead. She is known for being a strong leader in her field and working with those around her for the betterment of the company.

Merchants SA reviews and comparisons

While Merchants has been around for years, the South African branch is relatively new. There are very few reviews from customers or comparisons between competitors. However, employees rate it highly on Glassdoor, and the company’s longevity speaks for itself.

Merchants SA’s contact information

Merchants SA’s main headquarters is located in:

Headquarters location N/A

Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call 27 11 215 0100..

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