Marketing Virtual Assistant

Definition

What is a marketing virtual assistant?

A marketing virtual assistant is a self-employed remote worker in charge of the marketing tasks needed and delegated by a particular client. Marketing virtual assistants can either work part-time and full-time, and can handle multiple clients simultaneously.

Marketing is an underrated yet integral part of a business. Marketing VAs help by creating an efficient way to engage and retain customers, raising brand awareness, improving the company’s reputation, and maintaining relevance.

Responsibilities of a marketing virtual assistant

Like mentioned above, a marketing virtual assistant is responsible for coming up with the company’s marketing strategy and campaigns, so that the client can focus more on execution. Additionally, here are other responsibilities of a marketing virtual assistant:

  • Conducting keyword research
  • Creating and running Adwords Campaigns
  • Optimizing your social media and other online marketing profiles
  • Writing and promoting your content

Outsourcing FAQ

How do I start working as a virtual assistant?

When you feel like you have the right skills and qualifications for the job, you may start working as a virtual assistant. There are different types of virtual assistants, like social media VA, marketing VA, legal VA, and more. The first step is to find your niche, so you can market yourself better for potential clients.

Aspiring VAs can create accounts on Upwork or Freelancer to find jobs, but some small to medium-sized companies prefer hiring through business process outsourcing companies to ensure workforce quality and stability. If a company is hiring more than one VA, it would be more practical to seek the help of an outsourcing company.

How much do Filipino virtual assistants make?

A virtual assistant’s pay depends on their expertise and years of experience. However, according to Payscale, an average VA makes a minimum hourly pay of $4. 

Where you find your marketing virtual assistant also plays a part in determining their salary per month. Freelance VAs hired through popular job platforms like Upwork and Fiverr start at $5 per hour, while those hired through outsourcing companies’ rates start at $8 per hour. With virtual assistants, you can save a lot of money on labor costs, but not to the point of consuming cheap labor.

Is there a demand for virtual assistants?

Virtual assistants have always been in demand. With the rising number of small to medium-sized businesses flourishing, and with the rising awareness regarding outsourcing and remote work, companies are realizing the advantages of hiring virtual assistants.

Virtual assistants are the jack of all trades of remote workers, they can offer a wide variety of talents and proficiencies that will prove beneficial to the company. From scheduling appointments to providing excellent customer service, as well as offering graphic design, social media management, content writing, and making travel arrangements, the demand for virtual assistants is now higher than ever.

How do I become a successful virtual assistant?

Effective communication is the key to becoming a successful virtual assistant. Excellent communication skills, flexibility, and friendly attitude (for customer service) can go a long way. In addition, a successful Amazon VA needs to be updated with the latest sales, marketing, and social media trends in order to attract and retain customers.

Further, VAs in general need to have the following skills and characteristics: 

– Time management skills

– Organizational skills

– Problem-solving skills

– Adaptability and versatility

Jack-of-all-trades

– Dependable and consistent

– Trustworthy and proactivity

– Efficiency and professionalism

 

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