• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Glossary » Hit rate

Hit rate


What is a hit rate?

Hit rate is a sales-related business performance metric that refers to the success rate of business-related activities. It represents the number of linked contacts as a fraction of the total number of attempts.

Consider a call center representative that makes approximately 30 calls each day and has more than 30 opportunities or prospects to calculate the hit rate. The agents will very certainly sell out of his merchandise to a subset of those prospects. 

The hit rate is usually influenced by contact base quality, lead routing or contact distribution between agents, and modern call center software.

What is a hit rate

How to calculate the hit rate?

The hit rate is calculated using the sales funnel, which counts the sales prospects at various sales pipeline stages. The sales hit rate is the total sales made as a percentage of the number of options identified. 

The hit rate formula looks like this:

number of sales/number of prospects x 100

Importance of hit rate

The hit rate gives managers immediate visibility on how many outbound calls on their lead list are answered by prospective consumers. 

Evaluating your hit rate metric is significant since a low hit rate can imply a contact list that requires substantial changes. Therefore, examine your hit rate to see how frequently calls are answered and what changes your lead list may require.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image