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2.5/5 • Glassdoor rating


From individuals and entrepreneurs, small and medium-sized businesses, right through to large corporations and government bodies, our administrative assistants are helping our clients become more efficient by streamlining their processes. Our fresh thinking will super-charge your organisation, make you more robust and underpin your growth.

No sign-up fees, overheads or staff costs to pay – just consistent and accountable support, 24/7. All of our packages and services are fully bespoke – we tailor the perfect package for you.


7-13 Dublin Street Lane South, EH1 3PX, Edinburgh, Midlothian, United Kingdom

Public or Private


Seats or staff



$10 mil. - $25 mil.






Year Founded


Countries of fulfillment
  • Albania
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Costa Rica
  • Egypt
  • El Salvador
  • Ethiopia
  • Finland
  • France
  • Germany
  • Guatemala
  • Guyana
  • Honduras
  • India
  • Ireland
  • Jamaica
  • Japan
  • Malaysia
  • Mauritius
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • North Macedonia
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Singapore
  • South Africa
  • Spain
  • Sri Lanka
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam
  • Admin Support
  • Agency Contract Partner
  • Customer Service
  • Full service BPO
  • Outsourcing Consultancy
Contact information

0330 202 1110

About SmartPA: Review and comparison

SmartPA provides world-class administrator and back-office support for businesses of all sizes. From solopreneurs and small businesses to large enterprises, the company has a bespoke solution that can cater to their needs.

The company was founded in early 2008 and has been helping its clients transform for the better for over ten years.

SmartPA’s agile specialists seamlessly integrate with its client’s team and effectively function as an extension of the client’s team.

The company’s global team of virtual personal and executive assistants provides businesses with affordable, easy-to-scale, and reliably competent support staff.

SmartPA Outsourcing

SmartPA’s headquarters are located in Edinburg, UK, but the company also has a remote global workforce.

Its primary goal as a company is to help its clients increase their efficiency, drive productivity, and maximize profits – while simultaneously cutting costs and saving time.

SmartPA’s BPO services and pricings

The company’s offered services are as diverse as the talents it assigns to its clients. SmartPA’s services range from a simple diary and email management to more complex HR and employment processes. Thus, the company can cater its services to businesses in almost any industry.

SmartPA helps its clients to get the most out of their services. The company assesses its client’s needs and current situation, then crafts a tailored monthly package and assigns the best team for them.

The company’s services include:

Virtual personal assistant (PA) services

  • Diary and email management
  • Bookkeeping services
  • Transcription and typing
  • Document production
  • Data entry and customer relationship management (CRM) support
  • Travel management
  • HR and employment
  • Back-office support
  • Personal assistants

Call answering services

  • Business phone answering
  • Message taking
  • Follow-ups, overflow, and call diverting
  • Appointment booking
  • Diary management
  • Route planning

SmartPA’s pricings

The company offers bespoke solutions for businesses that can go as low as GBP 60 per month. However, it also has a structured five-tier plan for businesses.

Professional (GBP 300/month)

Ideal for solopreneurs or small businesses looking for occasional support. Clients can generally delegate 1-3 services.

SmartPA’s recommended services:

  • General admin
  • Diary management
  • Bookkeeping

Professional + (GBP 500/month)

Ideal for small businesses looking to expand their operations. Clients can delegate up to five services in this package.

SmartPA’s recommended services:

  • General admin
  • Bookkeeping
  • Document production
  • Diary management

Premium (GBP 750/month)

The premium package is SmartPA’s most popular service. It lets clients delegate unlimited services and is suitable for businesses looking for scalable support.

SmartPA’s recommended services:

  • General admin
  • Bookkeeping
  • Marketing services
  • Diary management
  • Research projects

Premium + (GBP 1000/month)

Large businesses typically subscribe to this service. Like the premium tier, it lets clients delegate unlimited services.

SmartPA’s recommended services:

  • CRM management
  • Bookkeeping
  • Email marketing
  • Diary management
  • Research projects

Enterprise (price upon request)

SmartPA’s highest-tier plan is a fully bespoke virtual support solution that gives its clients a high degree of flexibility and scalability.

Enterprise solution inclusions:

  • Multi-timezone 
  • 24/7/365 support
  • Contingency cover
  • Multi-level team
  • Tailored onboarding
  • Premium support

The above prices are all VAT-exclusive.

How SmartPA outshines its competition

As a virtual personal assistant services provider, SmartPA’s greatest asset is its people – an asset that the company invests in.

Each one of SmartPA’s talents undergoes an eight-week exclusive training course and accreditation program. These training programs ensure that the company’s SmartPAs have world-class skills and that its clients’ businesses are in skilled and well-trained hands.

Key executives

Andrew Wright (Co-founder and CEO)

Andrew Wright co-founded SmartPA and is currently the company’s CEO.

Sarra Bejaoui (Co-founder and Managing Director)

Sarra Bejaoui is the current managing director of SmartPA, which she co-founded with Andrew Wright.

SmartPA reviews and comparisons

SmartPA gives its clients competitive market advantages through its agile and smart virtual PAs platform.

The company has earned a stellar reputation in review sites such as Trustpilot, the Danish business review website. Its virtual PAs have garnered praise and positive reviews from satisfied clients worldwide.

SmartPA’s contact information

SmartPA’s main headquarters is located in:

7-13 Dublin Street Lane South, EH1 3PX, Edinburgh, Midlothian, United Kingdom

Further, you may virtually reach out the company through the following contact information:

In addition, you may email them at [email protected] or call 0330 202 1110.

SmartPA news, podcast & articles

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SmartPA videos & images

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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