What is a Support Channel?
A support channel is any medium of communication that an organization uses to interact and communicate with its customers. Choosing a customer support channel is a difficult decision. Businesses need to consider their services, their prospects, target audience, returning customers, brand, and so forth.
Types of support channels
The digital age gives businesses an unlimited number of options to choose from when it comes to customer support channels. Here are some of them:
- Live chat
- Phone calls
- Message boards/Community forums
- Your own website and app
- On-page support widgets