Inbound sale

Definition

What is an inbound sale?

An inbound sale is a technique of reacting to sales leads created by marketing activity. Among these activities are:

  • Taking part in a webinar
  • Downloading a copy of an eBook or an infographic
  • Completing a webform
  • Having a conversation with a chatbot
  • Dialing a webpage phone number

Inbound sales prospects have demonstrated an active interest in the company’s product or service. As a result, salespeople have greater context and information about the customer’s needs to better prepare for the inbound sales conversation.

a laptop computer on top of a table
What is an inbound sale?

Inbound sale best practice

Inbound sales prioritize individual buyer demands, difficulties, ambitions, and interests.

An inbound salesperson meets customers where they are and then helps them through the decision-making process.

Inbound sales begin with a lead generated by a potential consumer contacting your company to inquire about a particular product or service. 

Here are the other best techniques for inbound sale:

Research about the prospect’s background

Having this background knowledge on hand will help you be more prepared when they inquire or express concerns about your goods.

Utilize social media

Social media is an effective platform to learn more about your current prospects and obtain new ones.

Establish a good working relationship

In each sales conversation, the first thing you should do is establish rapport with your prospect.

 

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